Why are so many people recruiting anchors?

Media companies have been recruiting people for the following reasons: every company has a demand for people in this position, which shows the universality of this position.

For example, Nanjing's Zero Distance Morphy often tells the audience the background and related knowledge behind the news in the program, and he is always ready to broadcast it without a manuscript. This is the "anchor" Anchor is a combination of host and announcer, which can't be done by broadcasting skills alone.

Precautions:

In China, a newspaper host is closer to the definition of an anchor.

Most news programs, such as morning news, hourly news, news broadcast, etc., all use teleprompter as the basic working means of "broadcast reading". Broadcasters just follow the script objectively, and few individuals improvise.

In addition, newspaper hosts or people's livelihood projects should also use their profound professional quality and knowledge accumulation, agile thinking and language organization and expression ability to "speak news" and "speak news" audiences, and have their own views and attitudes.