How to promote high-end liquor in hotels

After I finished writing, I found that I wrote a lot of things, but I didn't copy and paste anything. It was all handwritten. Although some things are irrelevant, I just hope to help the landlord. After all, they are all wine makers.

first of all, this question is obviously not suitable for answering, so people can't talk about it.

All planning propositions need background information. You have given too little information to analyze the specific problems.

In addition, I don't know whether the landlord agrees with this division. China is divided into high schools and low schools:

low schools: below 2 yuan

low schools: 2 yuan-1 yuan

middle schools: 1 yuan-3 yuan

high schools: 3 yuan-5 yuan

high schools: 5 yuan-1, yuan <

let's talk about the simple general operation of high-end liquor.

showcase: as a part of the hotel decoration, it must be elegant and elegant to set up a showcase in a private room.

manager (or waiter): a promotion fee ranging from 8 to 15 per bottle of wine.

finance, warehouse management, etc.: appropriate secondary promotion expenses.

promotional items: pens (of course, good), car wash cards (car maintenance), tickets (open classes, baths, leisure clubs, etc.), cosmetics (at least Oprah or above), generally using the cumulative system.

promotion period: generally, we will cooperate with the store to do long-term promotion, not short-term promotion alone.

promoters: promoters are not listed (reason: high-end hotels exclude promoters, which affects the image of the store. And affect their own brand image), use dark promoters (that is, people who wear hotel clothes and are raised by dealers), or directly be customers of managers and waiters. Generally speaking, the manager's effect is better, because the high-end manager has a strong network, and many guests are watching the manager eat.

if it's not the high-end wine I understand, what I said above is not very practical. Wine in the hotel depends on the customer's feelings, at least not less than the promotion of competing products, more importantly, to achieve "lasting love." If the salesman can't do these four words, it's useless to say anything.

Long-term love conditions:

1. Each salesman shall manage no more than 5 stores and develop no more than 2 stores at the same time.

2. The salesman should know at least 5% of the hotel attendants. Know the name, contact information (including telephone number and qq), and the way to deal with the bottle cap fee (in-store cash, out-of-store cash, bank cards, mobile phone cards, QQ coins, etc.)

3. The waiter should know the name of the salesman and be able to accept him and say a few words about homeliness ~

4. All levels in the store accept the salesman, and the boss and proprietress fully realize the value of his presence to the hotel-

finally, there are not many salesmen who can do this, but there are also many. Many salesmen are capable but have not met good leaders and methods. If there are such salesmen, they must be retained.

salary, generally speaking, it can generate sales of not less than 1, yuan per month, so a 1% commission is also an annual salary of 1, yuan. Call it, actually it doesn't matter. Call it business manager or not depends on whether this person likes to be called like this. Once the business expands, it will be difficult to run to the grassroots again. Therefore, calling the manager is more troublesome, which means that he is expanding and must be controlled.