What is agency operation?

Question 1: What does the agency operation mainly do? AE is the abbreviation of "account shift" in English, which is translated as "enterprise execution" or "business planning" in China. He is responsible for executing the advertising work of the company's advertisers.

. "AE" is responsible for: negotiating with customers, contacts, suggestions and accounts receivable; Internally, the system

Given the strategy, coordinate resources, work distribution, monitoring process, etc. From this perspective, the real "AE", rather than "pull business" sales.

It's as simple as that. He should be familiar with marketing and market research, planning, design, production, media and other professional knowledge. There is also a certain relationship.

Processing power.

AE needs to have

1, capacity

All the work of process management should be completed by a team, involving companies and different talents. In different departments, there are also different external companies and different talents. So many departments and operators participate in the completion. If there is no chain and there is no delay in completing the work, when

Machine, affect the final output quality. As the person in charge of the project and the director of the engineering workflow, AE should use a clear head.

Work flow chart.

Although many companies have set up transportation work, which reduces the customer service of many jobs, the customer service staff still need to clarify each position.

This process, because we often encounter the problem of switching points. AE is an old hand. When doing a job, it is easy for him to make mistakes based on experience.

Anywhere, anywhere, there will be a delay, so that the solution can be ready early.

2. Account

AE's financial ability has financial resources. AE is the executor of your budget and within the cost range of the company responsible for the project. If the customer

Save your own money, spend it, save every penny for customers, control the cost of each job, and let the company get reasonable profits.

3. Teamwork ability

Good advertising is the result of teamwork and the adaptation of customers, research, creativity, media and finance departments. How to make

The whole team is moving in one direction, and the result of Qi Xin's concerted efforts is to coordinate AE.

AE must make people in each department have ownership (in the sense of ownership) of customers' capabilities, and customers.

Family is also the best part of the team.

4、AE

Customer service ability, which is a relatively basic customer relationship management.

Service is the essence of this industry; Service is the essence of all business work; Therefore, the ability of service personnel is the biggest capital of AE.

The service needs to be very, very thoughtful.

5, innovation ability to judge whether an idea is good or bad.

There are two levels:

First of all, the concept and strategy are consistent.

Secondly, good judgment and enough creativity (this is a creative responsibility and decision).

AE needs aesthetic ability, aesthetic foundation, humanistic art foundation and taste. In order to convince employees of their creativity.

The method of using good judgment is more creative.

Good-looking advertisements, analysis of their causes, and excellent understanding of advertisements.

6. Strategic thinking ability

AE regards the continuous development of strategic thinking as an important ability to participate in various work policies, including marketing strategy and communication strategy thinking.

Examination, which comes from studying hard, is the best way to improve your strategic thinking ability.

7. Leadership

A good customer service staff should be the project team leader and lead the team to make good works. For AE, this requirement.

It may be a little high, but AE should be able to make such customers work for every member of the team, and customers are willing to work for it.

A clear leadership goal, a warm infection, a professional demonstration, and the courage to take responsibility, our goal is to produce good works to help

Help customers plan their development. need

AE skill

1, communication skills

Advertising is communication, and it plays the role of professional communicator in front of customers.

In order to achieve this goal, we must ensure the quality of every communication, whether it is face-to-face meeting, telephone conversation or written communication. Communicate before, prepare first, and think clearly.

Make sure that the audience will decide who to listen to and who to influence or the performer.

At this time, the key communication and expression should be smooth and clear. An important skill is to know how to listen.

Communicate-listen sincerely and let the other person feel your respect. ...& gt& gt

Question 2: What is agency operation? Is the agent operation, for example, if you have a product you want to sell, but don't know how to sell it, you can find an agent to help you sell it, and then he will draw from it!

I hope my answer can help you, thank you for your adoption!

Question 3: What does the operating company do? The contents of the custody service are as follows: the brand or manufacturer has the ownership of the flagship store or specialty store, and the two parties jointly set strategic goals and make marketing plans. Implemented by Blackstone, responsible for the target. Charge service fees and sales commissions according to the content and difficulty of services. Custody includes all aspects of the store (except logistics), the overall custody of the store, from the arrival of the store to the decoration of the store, the design of the details page of the goods on the shelves, event planning, marketing and customer service. The monthly basic services include: marketing planning, promotion design, e-commerce related training, Taobao Gang management and Weibo soft promotion, traffic consulting advertisement delivery management, through train delivery operation and monitoring, product update and new product upload (excluding photography), Taobao event planning registration, data adjustment, Taobao registration related design, store announcement, rule writing, competing product analysis and response, distribution platform maintenance, data analysis and monthly report.

Please accept the answer and support me.

Question 4: What do you mean by e-commerce? E-commerce agency operation refers to a business form in which manufacturers, brands or channel providers outsource their e-commerce business to professional teams or companies to manage online stores or self-built e-commerce websites operating on various e-commerce platforms without their own e-commerce operation professional teams.

Derived a professional e-commerce operation team and company.

There are many ways for e-commerce to operate, and the degree of cooperation is different. Some Party A only supplies goods, while others will partially participate in e-commerce operation.

Question 5: What does it mean to operate on behalf of the website? A, enterprise website operation instructions:

The website agency operation mainly refers to helping some traditional enterprises who want to do e-commerce to sell online, which requires the website agency operation company to have knowledge of website construction, seo optimization, promotion, customer service and other aspects. , and then you can follow.

Sales share of traditional enterprises. At present, website operation includes many ways: related companies are involved in website construction, promotion, seo optimization, customer service and other fields. Of course, it also includes some services for e-commerce companies.

Business professional organizations.

Second, what can website operation bring to enterprises?

1. Normal maintenance and update: upload products according to customers' needs, modify company information, skillfully set product titles and content, create content according to website keywords, and update content regularly with optimization strategies, so as to improve website credibility and enhance visitor stickiness through excellent content;

2. Website optimization service: provide website optimization service for customers' websites: according to the industry regions where various industries are located and the consumption capacity of enterprises, determine the most popular keywords suitable for enterprises, adopt professional SEO optimization strategies, improve the ranking of enterprise websites on search engines, and make adjustments according to the changes of search ranking algorithms to maintain the ranking of websites;

3. Search engine advertising service: provide comprehensive search engine advertising words and advertising effect monitoring and analysis services for customer websites: according to the characteristics of the region and industry where the enterprise is located, determine keywords, set bids, plan advertising words creativity and set promotion budget for the website to ensure the normal development of promotion services and attract customers to click;

4. Soft-text marketing service: provide soft-text packaging promotion service for enterprise customers: be familiar with enterprise development, analyze the characteristics of enterprise products, implant enterprise information through creative copywriting, spread enterprise information through credibility channels in the form of news and stories, naturally attract user groups, and realize subtle brand promotion;

5. Weibo marketing service: provide micro-blog promotion service for enterprise users: register the official Weibo of the enterprise in Sina Weibo, assist the enterprise to complete the real-name authentication of Weibo, update and maintain the Weibo content of the enterprise, expand the fan base of Weibo, fully interact with fans, guide users to pay attention to a flagship product of the enterprise, and spread the positive brand image of the enterprise through Weibo, which is conducive to promoting enterprise sales.

Question 6: What is the difference between Tmall's independent operation and agency operation? Advantages of doing it yourself: the team is their own, can do it, is very profitable and stable, will not be caught by others, and does not ask for the face of others;

Disadvantages: it is not easy to find a master, because most masters open their own stores and rarely stay for work; The rest, most of them are flickering; Moreover, e-commerce mobile personnel are very fast and are recruiting people every day. The operation is not strong, it is changed several times a year, the value has not been created, and the salary during the running-in period has been paid a lot; Also wasted a lot of time in the store;

Xia Long e-commerce agent operation advantages: professional and worry-free; It will not pick up several stores at once like other operating companies; When you encounter a pit, you only take the basic fee and don't work. I am so angry;

It's really not easy to find a good agent.

Question 7: What is TP operation? Agency operation mainly refers to helping some traditional enterprises who want to be e-commerce to sell online, which requires the agency operation company to have knowledge in marketing, products, customer service, supply chain and other aspects before it can share sales with traditional enterprises. At present, the agency operation includes many ways: related companies are involved in website construction, promotion, logistics, customer service, warehousing and other fields. Let a hundred flowers blossom and a hundred schools of thought contend. Of course, it also includes some professional organizations that provide services for e-commerce companies.

Question 8: What is the mode of agency operation? Specifically, it is a new win-win model. The charging mode of agent operators is generally basic service fee plus sales commission. The commission rate depends on the specific situation, generally between 10%-40%. The higher the sales volume, the higher the profits of both parties. Despite this, traditional enterprises regard e-commerce as a shipping channel and only value sales, which is a wrong idea. E-commerce survives by details!

Question 9: What does Taobao mean by operating on behalf of others? Beilian Ye Wei helps the brand to open a shop in Taobao, and is also responsible for daily marketing planning, sales, customer service and data.

Question 10: What is the main job of agency operation? Hello, "AE" is responsible for: negotiating receivables, contacts and suggestions with customers; Internally, the system

Given the strategy, coordinate resources, work distribution, monitoring process, etc. From this perspective, the real "AE", rather than "pull business" sales.

It's as simple as that. He should be familiar with marketing and market research, planning, design, production, media and other professional knowledge. , and processing power also has a certain relationship.