What is the prospect of disinfection industry?

Since the outbreak of novel coronavirus, the government and major media have publicized the most, that is, don't go out, don't party, wear masks and wash your hands frequently. Accordingly, masks and hand sanitizers have also been looted, hoarded and increased in price. In an instant, many beauty companies rushed to be disinfection products, hoping to recover some losses and make a fortune during the epidemic.

During the epidemic, because it is not convenient to buy, everyone will hoard a certain amount of disinfection and sterilization hand sanitizer. The COVID-19 epidemic has enhanced everyone's awareness of health and hygiene. According to relevant data, in the whole year of 20 19 before the new pneumonia, the proportion of household hand sanitizer used in China was 28%, and the penetration rate of hand sanitizer was still relatively low.

With the aggravation and spread of the epidemic, after 65438+ 10/9, the daily sales of hand sanitizer soared from about 2.8 million to 3 100000+, which was about 1 1 times of the previous year. According to the data provided by Suning, after the epidemic was fermented, the sales of sterilized hand sanitizer soared by 23 15%.

I believe that the most common thing people do during the epidemic is to wash their hands. No matter whether you go out or not, you will wash your hands at home every once in a while to avoid being accidentally used by viruses. The rapidly increasing demand leads to a shortage of hand sanitizer. Both big brands and new brands of hand sanitizers on the e-commerce platform and WeChat business platform have been snapped up by everyone, which seems to be a lifeline for beauty companies that are at a loss because of the epidemic.

However, the sequela of frequent use of alcohol-containing hand sanitizer is that hand skin may have symptoms such as allergy, redness and roughness. At this time, hand cream is very important, and the sales of hand products will increase accordingly during the epidemic, which is also an opportunity for beauty companies.

In fact, in addition to the "Xiao Wei Zhenghao" hand sanitizer, there is also a "Wei Zhuang Zhun Zi" hand sanitizer. This hand sanitizer will be mild and non-irritating, and its ingredients are very similar to facial cleanser, which will do little harm to the skin of hands, but it may be just a simple cleaning, with little effect of sterilization and antivirus.

In addition, laundry detergent with antibacterial and antiviral effects during the epidemic was also welcomed by everyone. Back to work, you need to go out often. In public enclosed spaces such as subways, buses and elevators, clothes are inevitably contaminated with various bacteria. When you get home, you need to wash clothes in time to prevent pollution at home. Ordinary laundry detergent can only clean a little, but in special times, you need products with stronger cleaning power and disinfection and sterilization effect.

Although disinfection products experienced a substantial increase during the epidemic, will it grow for a long time after the epidemic? Can enterprises follow suit to kill products?

Since the SARS in 2003, coupled with the economic development in China and the improvement of people's living standards, hand washing has really become a good habit for everyone. However, as people gradually forget the SARS incident, some of them gradually wash their hands with clean water instead of hand sanitizer. Even if they wash their hands with hand sanitizer, they only do ordinary daily cleaning, and rarely use alcohol-based hand sanitizer.

However, this black swan incident did teach people an important health and safety lesson. Bian Xiao believes that the popularity of Xiao Sha products will remain at a high level for a long time to come, and it will become people's new demand or long-term demand.

However, enterprises are not encouraged to blindly follow the trend when they see that Xiao Sha products are selling well at this stage. Because it was the epidemic period, the stocks of traditional big brands such as Verus, Didu and Shufujia were all robbed, and people's panic led everyone to snap up other small and medium-sized brands, which was a scene of prosperity. Once the epidemic ends, the market returns to normal, and the supply of big brands is sufficient, these enterprises that kill products because of the epidemic will hoard a lot of goods and cannot sell them. What should they do?

Although there are many business opportunities during this epidemic, I hope that enterprises can look at the needs of consumers and the later development, do relevant market research, and do the right things at the right time, and don't make a mistake again and regret it for a lifetime.