How can rural e-commerce start a business in Pengshui, Chongqing?

Rural e-commerce is a hot topic in the field of e-commerce, and it closely follows three major trends: 1. The direction of the brain. Since 2014, national policies have been heavily tilted towards county and rural e-commerce markets. From the initial 56 demonstration counties to more than 200 demonstration counties this year, the policy is strong and the direction is very clear. Some time ago, the State Council allocated RMB 140 billion to support the construction of rural information infrastructure and fully support the talents, services, and logistics of rural e-commerce.

? 2. The direction of the boss. I’m talking about the big platforms: Taobao, JD.com, Postal Service, etc. Major platforms are vigorously going to rural markets, staking out land, seizing rural entrances, and going to the countryside to paint walls.

Currently, e-commerce is developing rapidly in third- and fourth-tier cities. Counties account for 70% of China’s population and 50% of China’s GDP. However, there is still a huge gap in e-commerce applications between urban and rural areas. The development of e-commerce in developed areas has tended to be saturated and the growth rate has slowed down. There is still a lot of space in third- and fourth-tier counties that has not been released, and has become the entrance and meat for major platforms to seize.

?3. Development of the industry. Opportunities arising from regional imbalances in industry development. On the day of Double Eleven, 8,000 rural Taobao service stations participated in Double Eleven for the first time. In one county (Yushan County, Jiangxi Province) served by Jeff E-commerce Group, there were more than 50 Village Taobao village-level service stations in one county** *Generated over 2 million in sales. If it is done nationwide, the consumption will be huge. Many villagers do not know how to use Alipay, so they bring cash directly to the village service station to buy things, and place orders through the waiters at the village service station.

The core of rural e-commerce is service and connection

Due to knowledge structure, trust and other reasons, farmers have obstacles to the e-commerce use of computers, mobile phones, etc., so they must make online To connect the O of online e-commerce and the O of offline farmers, there must be a service provider, or connector, in between. In other words, to build rural e-commerce, it is very difficult to eliminate the traditional county business ecosystem that serves the majority of farmers and make online goods sell well in rural areas. More and more young people are gathering in cities through studying, working, etc., leaving only the elderly and children in the villages, with a serious lack of desire and ability to buy.

Therefore, the thinking of rural e-commerce should be changed. In rural e-commerce, urban people still spend money, and those in the village enjoy it. Usually, some people place orders directly on Taobao and JD.com to express products home, but this is too quiet, not decent enough, and does not conform to the characteristics of rural consumption.

The best scenario would be, for example, the birthday of old man XX in the village. On the day of his birthday, his son who is far away in Beijing bought a beautiful gift through the mobile phone, and then entrusted it to the most familiar small shop owner in the village. , presented it to his mother with great fanfare. The owner of the small shop would let everyone in the village know as soon as possible that XX’s son had sent a birthday gift from Beijing. This kind of service is not just about selling goods, but connecting the emotions between urban and rural areas. This is what makes rural e-commerce exciting.

However, in order to achieve a wide enough response range and fast enough response, we need to capture more than 100,000 rural store owners so that they are willing to serve and make enough money. This is a huge challenge for any company. Once this network is laid out, you can sell whatever you want.