How to make job advertisements more attractive?

Instead of designing artists who design advertising pictures and words, managers can better adjust the recruitment treatment. As an important display window of the company's image, I realized a little knowledge. The job advertisement is like a facade. A job advertisement with concise design, exquisite design and prominent focus can add points to the company and even help you recruit suitable talents. Otherwise, a poorly designed and messy job advertisement will only greatly reduce the company's image and even make people with lofty ideals avoid it.

Therefore, I have made the following summary on the design of recruitment advertisements, or the image publicity made by the company in this form, to share with you:

1. Recruitment positions and related requirements usually appear in the form of tables. Don't use the same font as the job requirements, make some simple text lists, and don't highlight the key points. The relevant job requirements should be as simple and clear as possible, otherwise too many and too high requirements will discourage candidates, and the tedious and detailed introduction will make candidates bored, thus shortening the time of staying in front of the company booth.

2. The job advertisement is separate from the company profile. The company profile also needs to take a simple route, and it is not appropriate to introduce the company history at length. As long as you put some very important things on it with beautiful pictures, it will be a very successful company profile. For example, the profile of a company is like this:

A. Date of establishment: 1997

B. Enterprise nature: a diversified group company mainly engaged in leather manufacturing.

Enterprise honors: "Top 50 Zhejiang Province" and "National Inspection-free Products"

Development concept: Ruiyu is trustworthy and striding over a new journey.

In addition, the company name is displayed in large font. That's all, but who will say that this is not a successful corporate poster? From the crowd standing in front of the company booth, we can see how successful their advertising design and promotion are.

3. Design attractive job advertisements according to the leading industries of the company. For example, the recruitment advertisements of clothing companies are colorful, like gorgeous clothing magazines. Investment companies are unfamiliar industries. You can publicize the basic knowledge of investment in job advertisements according to the characteristics of the industry. For example, briefly introduce various trading methods, market entry procedures, financial management methods, etc. In short, advertisements tailored to the company's industry type can attract more attention.

4. Promote corporate image with corporate philosophy or strong language. For example, the newspaper of Red Dragonfly Group reads: "Support is love". The poster of the good news bird group reads: "The sky is high, I can fly." Kangnai Group is: "Whampoa Military Academy, a shoe industry that has created countless entrepreneurial miracles" and "an entrepreneurial group full of infinite brilliant prospects, Kangnai is the same as * *, and the future is the same as * * *".

It seems that the job fair is not only a place to recruit talents, but also a stage to display corporate image. If used well, it will produce a lot of benefits. If you ignore it, you may get twice the result with half the effort. So don't just focus on its original function and ignore its derivative function. According to the research of psychologist Lucins, the information that appears first has a great decisive role in the formation of the total impression. Therefore, enterprises must carefully design their own job advertisements if they want to leave a good impression on every applicant who hurried by at the job fair.