General situation of enterprise development of Dongfeng Da Yue Kia Automobile Co., Ltd.

The main products, SOUL, Forte Freddy, Cerato/Cerato Eurowind, Rio Ourui, Lion Run, Jiahua, Yuanchuan, K5 and K2, are all imported from Kia of Korea, carefully built with advanced technology and highly competitive. With its novel and unique creativity, elegant and smooth modeling, comfortable and spacious seating space, strong power, excellent quality and excellent cost performance, it will present stronger competitiveness in the domestic economy car market. On June165438+1October19th, 2007, it was the "king of fashion" that broke through the standard of mid-level cars-the brand-new Cerato was listed with a brand-new look! While retaining the power advantage of the original CVVT engine, the new Cerato has lengthened its body to 4500mm, and its design is more three-dimensional, full and exquisite, and the details reflect the quality improvement. The newly designed center console is full of fashionable texture, and the comprehensive and thoughtful safety system creates a smooth and worry-free driving atmosphere for drivers and passengers. The appearance of the brand-new Cerato has brought higher quality fashion enjoyment to consumers in China, marking its continuous self-transcendence as the benchmark of fashion mid-level cars.

June 2008 65438+1October 65438+June, "Enjoying the European Rhyme Fashion" Cerato European style jumped into the market! The new Cerato Eurostyle refers to the design standard of European hatchback in terms of design style and practical function, integrates the design concept of Kia's chief designer Peter Schreyer, and combines the car habits and practical needs of China consumers to design a compact brand-new model, which can easily realize the free flow of the city; Spacious interior space, comfortable to enjoy the driving environment; Ultra-high safety performance, truly enjoy the carefree speed passion, bring European advanced fashion experience to domestic prospective car owners, and win the "2008 hatchback" in one fell swoop. In March of the same year, Dongfeng Da Yue Kia Cerato Eurowind 1.6GL AT was listed simultaneously in China. So far, Cerato Eurowind has four models. Celato's unique European style orientation brings a casual and free attitude towards life, a European life that advocates fashion but is not unique. The listing of 1.6GL AT has further improved the product series of Celato Europe, providing consumers with more and more personalized product choices.

On June 25th, 2007, 10, Dongfeng Da Yue Kia Lion Run 2.0L was listed in Shentuojie! It is a fashionable and contemporary urban SUV launched by Dongfeng Da Yue Kia to fully meet the growing personalized and diversified automobile consumption demand of China consumers. Lion Run combines the versatility of MPV and the handling and handling of passenger cars to the greatest extent, and has both urban and off-road performance. It is a veritable "urban frontier car".

On April 1 day, 2008, the flagship version of Lion Run 2.7, the highest-end product in the whole series, took the lead, and its power performance and configuration were fully upgraded. On June165438+1October 18 of the same year, the black version of Lion Run was unveiled at the Guangzhou Auto Show, which explained the essence of "expanding the world" with all-black interior, which not only further met the diversified car selection needs of different consumers, but also enriched Kia Motors' product operation series in China and enhanced its brand awareness among SUV-class models.

On April 8th, 2009, Dongfeng Da Yue Kia 09 Lion Run was listed in the national market. The fully upgraded 09 Lion Run is closer to the "urbanization" car demand of consumers, leading the interaction between people and cars with a more fashionable and dynamic appearance and a more upscale and exquisite interior, and experiencing the "extended" life of the passionate city!

On June 8, 2007, 5438+ 10/KLOC-0, the "Car of Ruili"-Leo Ou Rui was listed. As a new generation global strategic vehicle of Kia, Rio Ourui has been developed for 37 months, and its excellent comprehensive performance has been well received by professional automobile media and consumers. Its external lines are dynamic and smooth, its internal space is comfortable and spacious, its power is strong, its sense of direction is keen, and its pavement adaptability is strong. The concept of "sharp car" captures its essence well. Jiahua, which entered the market as a "special plane", is a high-end MPV with both public and private interests. With pure MPV chassis, huge internal space, high-end facilities, five-star safety certification and other proud capital, the market structure of high-end MPV was rewritten as soon as it entered the market. On April 6, 2006, Jiahua 06 and 2.7L landed strongly, which not only brought a brand-new driving experience, but also creatively put forward the concept of "business life, why not". Yuanchang is a mid-to-high-class passenger car developed by Dongfeng Da Yue Kia. It adopts the platform of modern Kia MSC and aims at the road conditions in China. Rich configuration, strong power and comfortable space. On April 17, 2006, 06 long-distance ship entered the train, which was praised as "the value choice of the world platform". At the same time, the long-distance boat 1.8L specially developed for the taxi market is also deeply loved by drivers and passengers because of its comfort, economy and safety, and has a strong appeal in the domestic taxi market. In terms of after-sales service, it provides "green channel" priority service, 24-hour all-round service and all-weather rescue service, and also provides nanny-style full-service in the first year of use, which has won unanimous praise from car owners. Looking at the domestic mid-to-high-end market, Dongfeng Da Yue Kia Far Ship, the "choice of world platform value", has higher overall cost performance and stronger comprehensive level. With excellent price, high-end rich configuration and other leading advantages, it has set a cost-effective benchmark in the mid-level car market.

Zheng Mengjiu, president of Hyundai Kia, called Soul Sool "a signal flare to announce that Kia Motors will challenge the highest brand", and Peter, chief designer of Kia? Shirel's masterpiece of brand-new design philosophy is the inheritance and sublimation of Kia's brand-new concept of "designing Kia". Its Chinese name "Xiuer" is taken from the transliteration of SOUL, which means to show your personality and lead the fashion trend. SOUL Sauer is enough to capture the shape of the soul, luxurious interior space, colorful exterior and interior decoration, and optional fine products to show the true personality, providing a stage for every pioneer of the times who pursues innovation and shows himself. Ford Freddy is a brand-new mid-level car newly launched by Dongfeng Da Yue Kia. With the outstanding performance of cutting-edge modeling, intelligent equipment and strong power, it has set a new navigation mark for the development of domestic mid-level cars. Forte Freddy, also from Peter Schreyer, one of the world's top three designers, combines the design elements of KOUP concept car, and through the use of a large number of geometric elements, fully demonstrates the brand-new design concept given by Peter to Kia family-simplicity and cutting edge. The application of many high-tech configurations provides consumers with a driving space with a perfect combination of futuristic and technological sense. Its 1.6-liter γ (γ) CVVT engine was used for the first time in the same class. It is the crystallization of KIA's latest technology, which makes Ford Freddy realize the perfect integration of high power and high fuel economy. On June 8, 2009, Freddy Forte was officially listed. Forte Freddy, which set sail at racing speed, has become an ideal car for many consumers to start a new journey and pursue new dreams with them.

By the end of 2009, Dongfeng Da Yue Kia has built 290 4S franchise stores, and the after-sales service system has been continuously improved to meet the needs of users with the fastest speed and best service. On August 29th, 2006, Dongfeng Da Yue Kia extended the warranty period of engines and transmissions of non-operating vehicles to 5 years /654.38+ 10,000 kilometers, which further improved customer satisfaction and trust.