How traditional small and medium-sized enterprises carry out online marketing

"E-commerce" and "website marketing", as marketing methods that are different from traditional marketing models, have attracted more and more attention from business operators, especially for some industries with strong local color. In other words, "online sales", with its characteristics of "wide range of marketing targets", "low marketing cost" and "comprehensive reflection of information", has gradually replaced the traditional sales model and become the main marketing channel of local characteristic economy.

But on the other hand, for most small and medium-sized business operators, e-commerce and website marketing are still only at a conceptual stage. They also know that through the Internet, through building websites and promoting websites, they can They sell products, but they don’t have their own planning and investment in specific operations. To put it bluntly, they don’t attract enough attention from the top management of the company. So as an enterprise, especially small and medium-sized enterprises with relatively weak e-commerce awareness, what methods should be used to achieve e-commerce and online sales?

1. Business operators should strengthen their awareness of website marketing and e-commerce.

Most small and medium-sized enterprise managers’ understanding of “e-commerce” is still limited to “website construction” and “enterprise Internet access”. First, as an enterprise manager, you need to understand the system through learning and training. The concepts, theories, and methods of e-commerce and website marketing, and by studying some corporate cases with relatively successful website marketing, formulate specific plans and investment plans for the company's website marketing.

2. Building a marketing website

If corporate website marketing is a market war, then the corporate website is the battleground of this war. Traditional corporate website construction often focuses on visual aspects. , Functions are considered more, and the corporate website is made very fancy. Of course, from the perspective of establishing a corporate image, this is understandable. However, as an e-commerce marketing platform, the corporate website should put the access experience of "potential customers" first when designing the website, and whether the website structure is liked by search engines. Try to make the website as good as possible. It is simple and easy to use. It puts the product information that customers care about in a prominent position so that customers can see it at a glance and enhances the customer's access experience. This requires enterprises to conduct detailed inspections when choosing an Internet company. For example, in the case of Weifang Internet Company, most of the websites produced by Internet companies today only consider art and visual effects, and rarely consider the marketing needs of the enterprise.

3. Recruiting website marketing talents

Any sales model should be customer-oriented. Simply building a corporate website cannot realize e-commerce. Professional e-commerce sales talents are One of the conditions for an enterprise to realize e-commerce is to establish an e-commerce sales team if necessary. When recruiting e-commerce talents, companies should fully consider the two aspects of "network technology" and "sales skills" abilities and experience of such talents. It is definitely not enough to only understand sales but not the Internet or even computers, but if you just like If you don’t know anything about sales knowledge about the Internet and computer technology, you won’t be able to communicate and negotiate with customers, and you won’t be able to turn potential customers into real customers. Therefore, as an e-commerce practitioner, you must have both abilities in these two aspects. Tool. At the same time, e-commerce talents must also have certain text editing and writing abilities, because an important part of e-commerce work is the update of corporate website content. For search engines, a frequently updated corporate website is more likely to be found among a large number of peer websites. emerge from the information.

4. Purchase professional marketing software

5. Develop a specific website marketing plan

From website investment, website content updates, website external links Specific working hours, work plans and sales targets should be formulated for the increase and release of product supply and demand information, and should be handled by dedicated personnel. Corporate managers should regularly check the effectiveness of website marketing and make immediate modifications and adjustments to the plan based on the marketing effectiveness.

When it comes to website marketing, beware of haste and boredom. Enterprises should conscientiously do the above five points, treat e-commerce as a job, and insist on updating and promoting the content of the website every day. As the enterprise As the visibility of websites and product brands on the Internet continues to increase, website marketing effects will gradually appear, and ultimately bring benefits to enterprises.