Baking business plan

With the development and progress of society, the standard of living is constantly improving, and the requirements for life are also constantly improving. Western food/baking industries in major cities in China have also developed, occupying a place, and the market development space is unprecedented. The following is my carefully collected cake shop business plan, hoping to help you.

The cake shop business plan 1 1. Set the store background

With the improvement of people's living standards and the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily life, and so have college students, especially those in love. In view of this, we chose to open this cake shop in Sanlitun, aiming at providing high-quality and high-priced services for our college students.

Second, our planning.

1. Reasons for its establishment

1. 1 organizational reasons

With the improvement of material level and living standard, a bowl of longevity noodles and a few boiled eggs can no longer meet people's requirements, especially the post-90s college students. College students who are in love are often romantic and pay great attention to birthday gifts, and birthday cakes are essential.

1.2 technical reasons

Cake belongs to western-style pastry, and the production technology is no secret. As long as you study hard, use enough materials, or hire a pastry chef, there is basically no problem in cake making.

1.3 school reasons

At present, the general situation in the country is that employment is difficult. College students have just stepped out of the campus, full of ideals and ambitions but without practical experience. Employers attach great importance to qualifications and experience as well as ability, so college students are in a state of either high or low. In order to change this passive situation and encourage college students to start their own businesses without affecting their studies, the establishment of online cake shops has been strongly supported by the school.

2. Delegation

Efficient and smooth sales channels, based on providing cakes with various flavors, selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties in families and creating the best living environment for college students!

3. Objectives

Based on Anyang Institute of Technology, we will serve the surrounding residents and develop step by step, thus radiating Anyang City and building a first-class cake shop.

Three. Overview of bakery

Store name:

Manager:

Partner:

Contact person:

Address:

Our restaurant belongs to the catering service industry and is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts. Here, consumers (mainly industrial students in Anyang) can make cakes by themselves, and they can make a hotel-class cake, a unique love cake, cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs, etc. in the store. But the main product is cake, and at the same time we still have to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share with the team, or study alone. They can put aside all their troubles and relax into unlimited fun.

Fourth, store design.

Color: mainly warm colors such as yellow, red and orange, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.

Store layout: Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it looks patchy, not open and plain. Some private dining tables can be properly designed, but long-term customers can fully enjoy their self-satisfaction.

Partition layout, so that each sub-group of consumers have their own favorite corners and tables.

Lighting and lighting: Lighting is an important element in restaurant decoration. Choosing different styles of lighting can effectively increase the aesthetic feeling of the restaurant. Lighting is an important part of setting off the atmosphere of the restaurant. You can choose different colors of lights to set off the pleasant atmosphere in the restaurant. At the same time, customers should keep the convenience of adjusting the lighting in their own space according to their own requirements.

Wall decoration and curtains: adjust in time according to the season, and the materials, patterns and colors of various fabrics are as harmonious as possible, showing the style of the restaurant and being close to the sensory enjoyment of consumers.

Dining table: The design and placement of the dining table should be harmonious in general, with individual differences to avoid giving consumers the feeling of food stalls.

Handicraft placement: the choice of handicrafts should be close to the atmosphere of the restaurant and the preferences of consumers, and set off the taste of the restaurant.

Tableware: clean and tidy, reflecting the characteristics or image of the coffee shop.

Background music: mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and coffee shop style.

Verb (abbreviation for verb) manages structure

1. Staffing: store manager (himself), manager, waiter and pastry chef.

2. Main responsibilities: manager

Cake Shop Business Plan 2 1. Overview of bakery

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop. Later, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

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