Shijiazhuang Northland background, number of branches

Shijiazhuang Beiguorenbai Group

Shijiazhuang Beiguorenbai Group was established on July 4, 2000. It is a large-scale cross-regional, multi-format commercial chain enterprise. It is a leading business and trade enterprise in Hebei Province. It is a key backbone in the circulation field and a large retail group supported by the provincial and municipal governments. For ten consecutive years, Beiren Group's annual sales and profits have grown at a rate of over 35% and 15% respectively. Starting from 1 billion yuan, Beiren Group achieved annual sales of 11.6 billion yuan in 2009, becoming the first and only "10 billion-level enterprise" in Hebei Business. In 2010, the annual sales reached 16.19 billion yuan, and profits and taxes were paid 500 million yuan. It was shortlisted Top 500 Chinese enterprises. Currently, Beiren Group is preparing for the listing of Beiguo shares.

Beiguo Mall Co., Ltd.

Beiguo Mall Co., Ltd. is affiliated to Beiren Group. It was restructured on February 5, 2008 with the approval of the State-owned Assets Supervision and Administration Commission of the Shijiazhuang Municipal People's Government. The change is established. The company was formerly known as Shijiazhuang Beiguo Mall.

Overview of Beiguo Mall Co., Ltd.

Beiguo Mall Co., Ltd. is mainly engaged in retail department stores, supermarket chains, home appliance chains, catering and entertainment, warehousing, transportation, wholesale distribution, etc. It currently has large-scale There are 12 department stores, 18 large supermarkets with an area of ??about 10,000 square meters, more than 30 electrical appliance chain stores, and more than 40 jewelry stores. The total number of employees is more than 30,000, and the total business area exceeds 700,000 square meters.

Subsidiaries: People’s Shopping Mall Co., Ltd., Hebei Beiguo Advertising Co., Ltd., Baoding Beiguo Mall, Xingtai Beiguo Mall, Beiren International Famous Jewelry Company, Hebei Beiguo Electrical Appliances Trading Co., Ltd. and other subsidiaries; and Yiyou Department Store Branches, Yiyuan Department Store Branch, Yidong Department Store Branch, Station Shopping Mall, Jetta Trading Storage and Transportation Branch, Dafu Jewelry Branch and other branches.

Beiguo Department Store

As of 2011, Beiguo Co., Ltd. owns 12 large shopping malls and department stores in Shijiazhuang, Baoding and Xingtai. They are the national-level Jinding Department Store, Beiguo Mall, which ranks among the top five single-store sales in China's commercial retail industry, Xiantianxia Shopping Plaza, Hebei's leading modern high-end shopping mall, and Xintianxia, ??a fashionable and popular department store located in the golden business district of Qiaoxi District, Shijiazhuang City. Bai Plaza, Hebei's first international youth city Dongshang Mall, exquisite community lifestyle stores Yiyou, Yiyuan, Yidong and Yizhong department stores, the famous Baoding Beiguo Mall in the ancient city of Baoding, the upcoming Baoding Xiantianxia Plaza, Xingtai Beiguo Mall, Yangquan Beiguo Mall...Beiguo Co., Ltd.'s shopping malls and department stores influence and promote the fashion process of the entire Hebei business.

Beiguo Supermarket

Beiguo Supermarket started in 2000, relying entirely on exploration to create an organizational structure of "unification, division, integration, and flexibility", which is in line with the local market of Shijiazhuang and has become China's largest supermarket. A leader among supermarket chains. Beiguo Supermarket currently has 18 chain stores, located in the east, west, south, north and middle of Shijiazhuang, covering more than 480 communities in the provincial capital. The positioning of "fashion, quality, exquisite taste" and the business philosophy of "Beiguo Supermarket saves you money" make Beiguo Supermarket have strong vitality. At present, Beiguo Supermarket has begun to develop and explore the convenience store chain model to be closer to citizens' lives. Beiguo Supermarket is not only a good neighbor to the people, but also the most trusted place for consumers in the provincial capital. It meets the daily needs of residents while constantly leading the improvement of the quality of life.

Beiguo Electrical Appliances

In 2003, when the national home appliance industry was sadly withdrawing from department stores, Beiguo Electrical Appliances bucked the trend and established a special electrical appliances division to start professional management of electrical appliances! Currently, it has 8 electrical appliance stores including Beiguo Electrical Appliances Main Store, Xinbai Electrical Appliance City, Xiantianxia Boutique Home Appliances, Yiyou Home Appliances, and Jinbailin Store, 4 joint venture and cooperative stores in Yuanshi, Xingtang, Jinzhou, and Qinghe, as well as Baoding, Xingtang, There are many franchise stores in Shexian and other places, with a total of more than 30 stores.

With a long operating history and excellent pre-sales, sales and after-sales services, Beiguo Electric has established an unparalleled good reputation in the hearts of consumers in Hebei, and has steadily occupied 60% of the Shijiazhuang home appliance market. above sales share.

In 2009, Beiguo Electrical Appliances, as the regional leader in home appliances in Hebei Province, became the only local home appliance chain enterprise in Hebei Province that won the bid for the “National Appliances to the Rural Areas” project. In 2010, Beiguo Electric became the leading company in Hebei Province’s home appliance “trade-in” activity.

Beiguo Jewelry

The jewelry industry is a rapidly growing industry under Beiguo Co., Ltd. It has successively represented many well-known brands such as Chow Tai Fook, Luk Fook, and Beiguo Golden Palace. Beiguo Jewelry Brand Chain Division has achieved rapid and steady development with "focused spirit, professional quality". By the beginning of 2011, the total number of stores exceeded 40, radiating to Beijing, Tianjin, Zhengzhou and Luoyang in Henan, Shijiazhuang, Baoding, Tangshan, Handan, Hebei, Langfang, Cangzhou and other provinces and cities. Beiguo Jewelry Division has become the pioneer of Beiren Group to enter the country!

2011 is the first year of the second decade of Beiren Group and the second year of the establishment of Beiguo Holdings. Shijiazhuang's business is currently undergoing major changes and adjustments, which is also a critical period for Beiren Group's strategic development. Beiguo Dongshang MALL, Xingtai Beiguo Mall, Baoding Xiantianxia Shopping Plaza and more expansion and upgrade projects will be completed and opened as scheduled. By 2012, Beiren Group will have 15 large department stores, 30 large supermarket chains, 40 electrical appliance chain stores, and 100 jewelry chain stores, with annual sales exceeding 20 billion. In the next three years, the market share of Beiren Group's four major business formats in Shijiazhuang City will increase to more than 65%. The group's sales target in 2015 is to stride towards 50 billion yuan. By then, it will become a large-scale commercial group and listed company with great influence in China. company!