Brand culture of Hebei Weiyuan Animal Pharmaceutical Co., Ltd.

In management, the company actively borrows foreign brains. Over the years, through the cooperation with Hejun Venture Capital, Jingshengji, Pishang International, IBM, Boyimen, Hande Technology and other well-known institutions, the company has carried out in-depth technical marketing, basic management skills, strategic performance, comprehensive informatization and other projects in a timely manner, which has greatly improved the company's basic management, especially the "Elephant Dance Plan" jointly created with IBM and Hande Technology, that is, a comprehensive informatization project, which has become an information management in the industry.

The company pays attention to brand building and publishes advertisements in important domestic media all the year round. In addition, the website of the new company is in Chinese, English, Russian, French and Portuguese, with novel columns and rich information. The company also put TV advertisements on CCTV to shape the industry image and enhance the corporate brand.

Through the company's continuous efforts in brand building in recent years, Weiyuan Pharmaceutical won the most influential brand in animal husbandry in the past 30 years of reform and opening up in February 2008, the most outstanding brand with social responsibility in animal husbandry in June 2009 and the most influential brand in animal husbandry in May 20 10. Weiyuan Pharmaceutical's registered trademark "Zhongwei" was recognized as a famous trademark in Hebei Province by Hebei Administration for Industry and Commerce in June 5438+February 2008, which is another significant achievement made by Weiyuan Pharmaceutical in the process of promoting corporate brand strategy.

Weiyuan Pharmaceutical takes "striving to become the most valuable veterinary drug brand in the world" as corporate vision, takes "maintaining animal health and improving the quality of life" as its mission, and adheres to the core values of "people-oriented, pursuing Excellence and harmonious life" to create valuable career orientation for customers and career planning for employees.