How to become a front-line salesman?

Salesgirl: Who knows the hardships behind the scenery?

This is a mysterious and enviable profession-beautiful suits, smiling faces of youth, and they spend all their time among buyers; Attractive high salary and extraordinary eloquence, they are not white-collar workers but have the demeanor of working girls-they are sales ladies.

This is a busy street in Yichang.

A newly renovated house, resplendent in gold and jade, with several well-dressed working girls shuttling in it. Sometimes a few customers come, and well-dressed ladies will politely welcome them in, give them a cup of hot tea and then give them a warm explanation.

22-year-old Yanwu (pseudonym) looks beautiful and has been engaged in sales for one year. After graduating from high school, she began to sell clothes. In 2003, under the guidance of several friends who were sales ladies, Yanwu, who had never been in contact with real estate, also went to a real estate to be a sales lady. "At first I was really not sure if I could do it. I registered with my personal information. My mysterious career and high salary made me interested in this career. " Li Li (pseudonym), 24, has been engaged in sales for a year. Because she looks like a star in Hong Kong, she is called Louhua by her colleagues. "I am a sales girl, by accident." Li Li said that before becoming a sales girl, she worked in an advertising company. Because of her career, she contacted many sales girls and thought it was "very beautiful." She only needs to receive customers and introduce information in the lobby, so she can sell the building and get a high salary. " Under the introduction of friends, last year, Lili also became a sales girl. It is understood that the income of sales ladies in Yichang is generally calculated by basic salary plus business commission. Although the basic salary is generally only about 500 yuan, the business commission is considerable, generally calculated at two thousandths or three thousandths of the value of the house sold. Under normal circumstances, a sales girl can get a salary of about 3000 yuan per month, which is considered as a high-paying family in Yichang.

According to industry estimates, there are about 200 salesgirls in Yichang city, and thousands of houses are sold from them every year, with a turnover of several hundred million yuan.

Who knows the hardships behind the scenery?

In the eyes of ordinary people, the professional wind of sales can't blow, the rain can't hit, the professional scenery and the salary are attractive. But behind the scenery, every sales girl also has hardships unknown to outsiders.

According to the sales manager of a real estate, in 2003, when they recruited their real estate, more than 200 people signed up and passed the multiple examinations of written examination and interview, leaving only 10 people to try out. Today, only five people stay and continue to work.

Squeezing through a wooden bridge is not necessarily falling into a piggy bank. Sales ladies must undergo strict pre-job training before taking up their posts, including professional knowledge and social instrument training.

Professional knowledge, ranging from the size of each room window in the building, to the style of the whole building, the greening rate of the community, to the positioning of the whole market, requires not only rote learning, but also learning and updating from time to time, plus your own understanding, so that consumers at all levels can accept it. These boring data, such as floor space, indoor area, room layout and orientation, can't be fake, and it's impossible to remember without great effort.

Li Li said that she wore a helmet to the unfinished real estate several times, learned the data on the spot, and then tried to recite it. "Generally speaking, girls have poor spatial imagination of buildings. To make your explanation attractive to customers, you must not simply introduce some boring data, but also have a unique understanding of the real estate. " The first impression a salesgirl gives a customer is very important. In etiquette training, the sales girl's gestures are as elegant as possible, charming smile and graceful posture, which are suitable for the style of the whole building and give people a beautiful enjoyment. For example, after the buyer comes, there are rules that stipulate who you sit closest to and how far you should stay. "This is easier said than done. The most difficult thing is how to grasp the mentality of consumers. " Li Li said. "A good salesman, to cultivate a pair of eye, the key is to have understanding. A word or even an expression of a buyer may be a signal to judge his intention to buy a house; When several people get together, you have to judge accurately and catch the key person. " The hardest thing is to explain the contract. Most customers are very careful and picky. They are very demanding about the contract and firmly grasp every word and sentence. In addition to professional knowledge, sales ladies should also practice extraordinary eloquence and patience. Yanwu said that sometimes customers are woken up by phone in the middle of the night, mostly because of some minor problems in the contract. "When the property opens, we have to receive more than 10 customers a day, constantly introducing the property and explaining the contract. At the end of the day, my mouth is thirsty, and I have no strength to speak when I get home! "

Behind the high salary is the performance pressure that makes outsiders stunned.

According to Yanwu, every company will give sales ladies certain tasks, and only after completing the tasks will they get a higher commission, otherwise they can only get a basic salary. She revealed that like the high-end real estate where she is located, everyone has to complete the performance of 3 million yuan every month to reach the standard, which means that at least 7 houses must be sold in a month.

It is understood that it takes three or four days to discuss the bill, but it takes one or two months, and it usually takes about 10 days. In this rhythm, every sales girl not only receives new customers every day, but also keeps in touch with potential customers and tries to sign the bill as soon as possible. Because of this, their meal time and commuting time are not as fixed as ordinary people. As long as there are customers, even after work, smile at them on an empty stomach. "If I panic, I will surf the Internet, exercise and chat to relieve and release my mood." Liu Mei said.

Out of print precious and beautiful life

Promotion is also a marketing method. The ultimate goal of the sales girl is to sell the house and win benefits for the company and herself. Any building has advantages and disadvantages. Without violating professional ethics, the sales girl should try her best to explain the advantages of this building and convince customers.

A sales girl said that selling a suite would have a sense of accomplishment, especially for girls of their age. "When I first started working, I was shocked to see customers carrying hundreds of thousands to buy a building. Now I am used to it! " Liu Mei (a pseudonym), a sales girl of a real estate, said that the biggest inspiration I got from doing this business was to be a man and do things seriously. Sales focus on team spirit. From entering the sales department, to going to the scene to see the house, to signing the contract, and finally turning over the key, consumers can't do it alone. They must cooperate with relevant personnel in all departments of real estate developers. "Learning to deal with the harmonious relationship with colleagues is the premise of doing a good job in sales." Besides team spirit, personal sentiment is also very important. It is reported that many salesgirls have "betrayed" themselves while selling houses-they are rich and even "lovers" of others. Many high-end real estate projects are often patronized by successful men with rich drivers and generosity, which makes a few sales ladies envious and gives their youth to rich people in a muddle. "In this line, around us, such things are no longer news," said a real estate sales manager.

The working hours of salesgirls are unstable and they need to be younger, so most of them are between 20 and 30 years old, and most of them are unmarried. "In fact, doing this business is a bowl of youth rice," a sales manager said frankly. "The unique vigor and vitality of newcomers, as well as their attitude and enthusiasm for work, are irreplaceable!" The reporter learned that 1997, with the development of economy, high-grade commodity buildings appeared in Yichang, and the first batch of sales ladies appeared in Yichang. Through many efforts, the reporter finally found several of them. Nowadays, some of them have become managers of planning companies, some are experienced generals and sales force in shopping malls, and they have become the most influential class in Yichang sales team.

"At that time, unlike now, there was no sales department at all." Wu Jingli, who is already the sales director of a company, said, "We only rely on diligence. We start work at 8 o'clock every morning and stay busy until late at night. The client found it himself. We will go to 10 store one day to talk about contracts and intentions, and we dare not be sloppy. " Ms. Guo, who is now the boss, said that many people didn't understand at that time, "How good the house in the unit is, why do you have to spend so much money to buy it!" But it turns out that people who used to invest in buying a house in Yichang earned a lot, because now the house has appreciated. "I owe my present achievements to my hard work that year," Yanwu said. In the future, she will also create her own path, catch up with her predecessors and become a real "white-collar worker". "The quality of the sales girl is enough to cope with the work in the sales and marketing industries." Ms. Guo said that what the sales girl bought with her youth was not money, but the experience of life value, which could not be measured by money.

"Out of print and precious" is the title of the real estate industry for its own property. I hope these beautiful dancers of the sales ladies can create their own "out of print and precious" beautiful life through their own efforts.