Skills and points for attention in sales interview

Skills and points for attention in sales interview

Before a salesperson interviews, the interview should first consider the characteristics of the position you are about to interview, so as to better strengthen your confidence or arm yourself. So what are the quality requirements of salespeople? The following are the skills and precautions I have compiled for you about the sales interview, for your reference only. Welcome to reading.

Sales interview skills:

1, carefully prepared. According to the recruitment information, understand the market and product knowledge, and prepare resume (meeting the recruitment requirements) and related certification information.

2. When interviewing, focus on showing your stability and ability. The biggest headache for employers is the instability of sales staff. The basis of stability is willingness to work (can endure humiliation), and the basis of willingness to work is interest, hobby and sense of responsibility. Ability is to be able to do, the market is an important part, and the rest, such as values and communication, are also important contents.

3. When interviewing, you should be warm and generous. Sales begin with infecting the other party, and then affect the other party to reach a deal.

4. The core of sales is "understanding and meeting customers' needs". Therefore, in an interview, asking is the main thing, saying (answering) is the secondary thing, and if you ask well, you will answer well. The more irrelevant answers, the deeper the harm.

Matters needing attention in sales interview:

First, the warm-up scene.

At the beginning of the interview, pay attention to the interviewer's eyes and smile, just like seeing an acquaintance you haven't seen for a long time. This short and effective action makes people feel that you are easy to get along with and breaks the embarrassment at the beginning of the interview.

Second, emphasize achievements.

After entering the conversation stage, immediately tell how you solved the problem and put yourself in a favorable position. Use affirmative sentences such as "I can" and "I can" instead of negative sentences such as "I am" and "I can't". Affirmative and confident words can greatly increase the interviewer's goodwill towards you.

Third, show your ability.

After talking about the nature and objectives of the work, you can immediately point out that "I have solved similar problems in the past" and then give a detailed example. Let the other person know that you are the best person to help them solve their problems.

Fourth, show interest.

Consult the relevant information of the applicant in advance through channels such as the Internet. After talking about the situation of the unit, I immediately expressed my understanding and interest in the unit and was willing to know everything about the unit. The more you know about the company, the better the interviewer's impression.

Fifth, ask some questions.

When the other person asks you a few questions, you can ask one or two questions appropriately to show your strong interest in your work. An expert suggested that it is best to think of ten questions in an interview and be ready to ask them at any time. But be careful not to spend too much time asking questions.

Sixth, explain the contribution.

Throughout the interview, always look for opportunities to show your abilities. Don't repeat your resume. Put yourself in the other person's shoes, think about what skills you need most, and lead the conversation to this point.

Seven, concise and orderly.

Think clearly what you want to say in advance, take the initiative to master the interview as much as possible, and ensure that the other party has enough time to remember the information you want to tell them.

Advantages and disadvantages of salesman interview

About advantages

The interviewer asks the candidate this question for two purposes:

First, judge whether the applicant is sincere; Second, whether the advantages stated by the applicant are the qualities needed for this position.

As an interviewer, the preparations before the interview include:

1. Find out your 3-5 strengths before the interview, and pay attention to choosing the one that can best prove your strength and is most suitable for the position you are applying for.

2. Find a few examples for each advantage and convince the other side with examples instead of just shouting slogans. It is best to give examples from three aspects: study, work and life, which will be more stereoscopic.

3. Among these three to five advantages, focus on one or two advantages that best suit the position you are applying for.

About shortcomings

When expressing shortcomings, we should not only combine our own reality, but also choose those that do not hinder the interview, and strive to turn shortcomings into advantages.

When talking about personal shortcomings in an interview, you can follow the following principles:

Confess and win recognition.

Please don't give the same answer, such as, "My biggest weakness is being too perfectionist/working too hard." Maybe this is a true answer, but unfortunately, it will give the interviewer the wrong information. They are used to these general answers and will think that you want to avoid the question.

If it is your own shortcomings, the best way is to admit it frankly. It's no use defending your shortcomings. What is important is how to make others emotionally agree with your attitude of talking about your shortcomings.

Eliminate misunderstandings and narrow the gap

Some "shortcomings" are not shortcomings, but misunderstandings in the general sense. At this time, you should clarify in time to narrow the psychological gap with the interviewer.

If you are a job seeker from a family in Gao Qian and go to an ordinary unit for an interview, he will introduce himself and say, "My father is Gao Qian, but he is very strict with me. Although there is a nanny at home, I never ask the nanny to help me with the housework, but let me do it myself. "

Born into a family in Gao Qian, people may be mistaken for "not suffering". However, the applicant started with his father's strict requirements on himself, talked about his views on family background and attitude towards life, and let the interviewer know his excellent quality of hard work. In this way, he shortened the distance with the employer and made the enterprise feel that it was a material that could be made.

Explain the shortcomings clearly and talk about the advantages in practice.

Although we just mentioned that you should be honest, remember not to be too honest. You should avoid those shortcomings that will affect your work. For example, when you apply for a position in human resources, you say that you are not good at getting along with people, or you want to do sales, and you say that you are not good at negotiation. It's not that we have to make up the shortcomings, and it's better to pick one that doesn't affect the interview.

Some people are surprised by the interviewer's answer. They don't hide their avoidance, nor are they straightforward. Instead, we should combine the commonness and weakness of newcomers in the workplace (such as lack of practical experience and shallow social experience) and contact the development trend of our profession (such as unreasonable knowledge structure and insufficient professional knowledge to meet new challenges). ) and their own shortcomings (such as excessive pursuit of perfection, lack of pioneering spirit, excessive pursuit of work efficiency, lack of caution, etc. )

Talk about some weaknesses that you are overcoming and can correct, and talk about some seemingly shortcomings that are actually beneficial to a certain job, which not only embodies the virtue of modesty and eagerness to learn, but also actively answers difficult questions.

Psychological research shows that interpersonal communication has three states: authority, rationality and impulsiveness. In the interview, rational communication is more needed. Rationality comes from full preparation and careful consideration, including an understanding of one's own advantages and disadvantages.

Salesman requirements

A, the salesman's quality requirements

Before a salesperson interviews, the interview should first consider the characteristics of the position you are about to interview, so as to better strengthen your confidence or arm yourself. So what are the quality requirements of salespeople?

First, can you bear a lot of pressure.

Second, do you only look at the results rather than the process, because the work of salesmen often looks at the results.

Third, do you have a strong sense of responsibility?

Fourth, do you have a strong desire and passion for work?

Fifth, are you a patient person?

These are all things that a salesperson has to go through or face. If you think you can, then these qualities are also what job seekers want to see.

Second, the salesman interview requirements

If a salesperson wants to interview successfully, the first thing to do is to understand the relevant industry and company information of the company you want to apply for, and at the same time, to clarify the advantages and characteristics of' having an overall understanding of yourself, which is more suitable for the recruitment position of the recruitment company'. Only by doing this can you know yourself and never be lazy.

The preparation after that is the preparation of a related question that the examiner will ask in the interview. As an examiner, for job interviews, it is mainly to examine whether job seekers are suitable for their posts, so job seekers need to make some preparations in this regard.

1, sort out the relevant information of industries and enterprises prepared in advance, and prepare a post-job view of enterprises (although it may not be used, it is ready).

2. Find out the reasons why you are suitable for this enterprise and your own advantages (mainly related to the enterprise), and show them to the examiner at the right time, but know how to measure them.

Always keep a positive and optimistic attitude, even if you are promoted to resign.

Third, the salesperson's interview points.

1, the first impression is very important. Neat and neat clothes at least won't make the examiner hate you. Secondly, if you can inadvertently show the good quality of the salesman, you will be more favored by the other party, but don't do it deliberately.

2, dialogue with the examiner, the attitude should be neither humble nor supercilious, the voice should be clear and loud, but also take the initiative to attack, people with opinions are still respected.

In the interview, besides your appearance and language, your body and pronunciation and intonation play a very important role in the success or failure of the interview. You know, body language and pronunciation and intonation are the most impressive in the interview. So how to grasp, everyone knows!

4. The end of the on-site interview does not mean the end of the whole interview. After the thank-you letter, and the necessary telephone inquiry are the follow-up actions of the interview. At the same time, don't be swayed by considerations of gain and loss, but immediately re-engage in new battles, prepare, prepare, and prepare again! Only by making full preparations, understanding the company's needs and the fit of its own development, and making itself indispensable to them, is the key to successful career.

Sales interview strategy:

Raiders 1: fully tap the campus practice ability

Compared with other job seekers, the biggest disadvantage of fresh graduates applying for sales positions lies in their lack of practical experience in sales, because they only learn sales knowledge from books and share other people's sales experience on campus, but they have few opportunities to practice themselves. Therefore, college students should make a deep connection between their sales skills and the nature of the job you are applying for, and combine their hobbies and social practice activities at school to choose the industry marketing that suits them. For example, if you have organized cultural and sports activities in schools and reached some sponsorship projects through cooperation with enterprises, you can choose marketing positions based on marketing planning; If you have participated in student unions or clubs in school and organized various activities, then you have the ability of organizational development, cooperation and teamwork, and then you can enter the marketing position in the retail industry.

Raiders II: Breaking through gender differences

Many companies often ask when recruiting sales positions: "Can you bear the reality of frequent business trips?" Many female graduates gave up the competition for sales positions because they were worried about long-term business trips. According to a survey, the proportion of male and female students who can enter the interview session in 10 enterprise is 4∶ 1, and the proportion of female students will be even less when they are actually admitted. For female college students, choosing a sales enterprise should learn to foster strengths and avoid weaknesses, and pay attention to industry characteristics. In some industries, such as cosmetics, home appliances, clothing and other enterprises, women's sales are more acceptable.

Raiders 3: Laugh at the pressure and show self-confidence and optimism.

Sales industry is a very challenging industry category. As a sales talent, you must have good pressure resistance. Self-confidence is the cornerstone of sales staff's success. If you are depressed because you failed one or two exams at school, or complain because you did something wrong once, I suggest you give up choosing the sales industry. Fresh graduates should comprehensively evaluate their personality and will quality, exercise their ability to resist stress in their daily life and study, choose crowded places to communicate with strangers, and deliberately create a tense atmosphere. Don't be discouraged by a series of questions or indifference, but keep their personality characteristics of peace of mind, patience and meticulous, calm and sophisticated, full of confidence and calm in times of crisis.

Frequently asked questions in sales interview.

Please introduce yourself briefly.

This question is to clarify two things: some meaningful background information about the applicant and the ability of the applicant to organize these background information into statements suitable for specific situations.

By examining the strategies he/she uses in explaining his/her experience, we can know the strategies he/she can use in vividly describing our company's products. Exaggeration, full of mistakes or rambling about the past have nothing to do with the present job, and are all dangerous information. Job seekers should pay attention to avoid it.

2. How do you plan to apply your previous experience to the sales work of our company?

This question depends on the examples you use to prove your ability. These examples may be directly or indirectly related to sales activities. In addition to these obviously related plots, salespeople should also highlight their ability to set goals and achieve them.

Why did you decide to apply for the sales job in our company?

In response to this question, the employer did not want the job seeker to be stunned, shrugged his shoulders, and then vaguely said, "You advertised in the newspaper, so I came to apply."

The company wants to find evidence to prove that you have some basic understanding of the following situations: What does the company you are applying for do? Who is the sales target? Why is it a challenge to promote the company's products or services to those people? When you answer, try to express your inner enthusiasm for promoting this job.

Please give a specific example of a difficult problem you encountered and how you handled it properly.

The case you explain should show your wit, communication skills and quick response to unexpected challenges. Applicants know how to make a convincing oral explanation of past achievements. In the process of narration, it must be smooth. If you stammer a story that the interviewer can barely understand, obviously the interviewer won't believe how strong your sales ability will be.

5. Can you tell me what skills you think can make your sales achievements remarkable?

There are two similar good answers to this question: first, "I am the kind of person who can sell successfully anywhere, and this company is no exception." Remember, to be confident, you need examples.

Secondly, "according to my understanding of your company, I think I can do well here, and I am confident about it." However, I don't know enough about this job, so I can't take the liberty to tell you the specific reasons for my remarkable achievements. Frankly speaking, there are still many things I don't know. Can I ask you some questions about this job? "According to the principle of common and reliable, employers sometimes prefer to hire people who dare to ask witty questions and don't mind correcting mistakes.

6. If you had the chance to do it again, what would you do differently?

This question is to examine whether you have the ability to take a step back and rethink when different methods may produce better results.

Whether a salesperson is an ambitious novice or an experienced veteran, if he can't learn from bad sales meetings or customer phone calls that don't respond in time, he is unlikely to become an excellent salesperson as we think.

7. Have you ever had a disagreement with your manager or boss?

It is inappropriate to say "no" to this question, because differences of opinion are inevitable in work. First of all, you can explain that people don't always live in harmony, there are no differences, and you know how to discuss, negotiate and get out of work conflicts.

The bad answer is to ask me what I did wrong implicitly or directly, and finally attribute the divergent mistakes to the manager or boss.

8. Tell me about a business that others didn't believe you could finish, but you did.

Experienced salespeople will have at least five or six such cases. For this problem, you should focus on your experience, perseverance and way of thinking in anti-interference and overcoming problems.

9. What would you do if I thought there was a serious problem with your performance in the interview?

This question mainly depends on how you deal with the pressure in communication with customers. Many times, the interviewer will not directly say that you have serious problems or poor performance, just some hints. When encountering this question, the most important thing is to keep a cool head and answer calmly and tactfully.

10, what are your plans for the future?

When answering this question, the salesperson should combine the position he is applying for and his career development plan to show your down-to-earth spirit.

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