Has General Lee emigrated?

In the domestic wine market, two kinds of red wine are the most famous.

One is French Lafite, Lafite in' 82, which is too familiar.

The other is Penfolds, which can be met in any wine bureau.

My friend Mr. Li said, "If you don't know Benfu at dinner, people will say that you are behind the times!" "

You see, Penfolds is as famous as Kweichow Moutai.

Big bosses in the north, in the business field, only recognize Penfolds red wine, Bin 389, Bin 407 and so on.

It seems that as long as Penfolds is present, this business cooperation can definitely be negotiated.

However, who changed his name?

Run for wealth, run for wealth, run for wealth, not only catchy, but also rich and colorful!

Bin 8,128,389,407, these numbers are remembered as names.

And this Australian wine is red from top to bottom, red is festive!

For China people in Tujili, it's strange that this red wine is not spicy!

In this article, Zheng Xiaota will lead you to be familiar with all kinds of brushwork, so that you can not only win by punching and punching, but also by chatting.

Behind every brand, there is an inspirational story.

An English doctor named Christopher Rosen Penfold.

At the age of 33, that is, 1844, he took his wife Mary and immigrated to the New World of Australia at that time.

When Dr. Benfu was practicing medicine, he found that high alcohol was very helpful to treat local patients.

Everyone knows that alcohol has the functions of sterilization, treatment and cure! )

So, I zoned a small vineyard and began to brew fortified wines, such as sherry and port (the alcohol content is between 15~20 degrees).

Later, Dr. and Mrs. Penfolds thought that red wine was more popular in Australia, and they could do some red wine business by the way, so it was better to sell Penfolds wine.

Then, the husband and wife work together, the man continues to practice medicine and treat diseases, and the woman grows vines to make wine for sale.

This way of making wine is incredible, and it has produced the largest winery in South Australia.

Later, Penfolds Winery was acquired by Fuyi Group, and became one of the largest wine producers in Australia, with even more deep pockets.

So, the next time you drink with Big Brother Bei, ask them, "Do you know the origin and family history behind Ben Fu?"

This problem will definitely contain the scene.

In the wine bureau, what impresses everyone most is the numbers on the wine label, such as Bin 128, Bin 9 and Bin 389.

However, few people can explain the origin of these figures.

At dinner, more than 10 people have asked me this question.

"Zheng Xiaota, what's the meaning of the number on the label of Ben Fu? Why use' bin'? "

In fact, many things are better left unsaid. Once exposed, everyone lost the space for daydreaming.

"Isn't it the name of the wine storage warehouse!"

This made the questioner a little embarrassed. I thought it was something great!

"Bin" means the wine storage room used by Penfolds Winery to store wine and oak barrels.

For example, there is a warehouse compartment with a semicircular doorway, as shown in the figure below.

A wine has been placed in the wine storage for a long time, and the number of the wine storage has become the name of Benfu wine industry.

The common "Bin 389" on the wine table refers to the red wine stored in No.389 wine storage room.

Of course, my friend told me the name "Bin 389", which also has the mystery of Feng Shui.

See the number after "Bin" in "Penfolds Red Wine" in this article for details. What does this mean? 》。

In the whole Penfolds brand, "Penfolds Bin" is positioned as high-end wine.

Koonunga Hill series in Kelan Mountain and Rawsons retreat series in Luoshen Mountain Villa are the basic wines for entry.

Therefore, don't admit your mistake when you are in the wine bureau, and drink more Penfolds marked "Bin".

Drink less "Koonunga Hill Colan Mountain" and "Luosheng Tuilu Luoshen Mountain Villa", which costs hundreds of dollars and tens of dollars, which is cheap.

Zheng Xiaota, let me talk about Benfu's Bin series first.

"Bin" series is the most common wine in Penfolds Winery.

Among Penfolds brands, the top brand is Gramsci Granci, also known as Bing 95.

Granci is called "the king of wine" in Australia, which is equivalent to the status of French Lafite. The market price is more than 6000 yuan, and he often appears at high-end banquets of the rich.

Next, the common high-end Penfolds are Bing 707 and RWT red wine.

There is also Penfolds white wine, Bin 155, also known as Yatana Yattarna, which is a chardonnay dry white wine.

If, one day, a friend invites you to dinner and drinks these benfu, it shows that your position in his heart is very unusual. However, there is another situation where the other party just wants something from you.

In ordinary friends' parties and business receptions, some mid-range "Bin" wines are more common.

For example, Bin 389 and Bin 407 are simply the top cards in the entertainment circle!

Bin 389 is a Penfolds wine, which is a mixture of Cabernet Sauvignon and Shiraz grapes.

The wine was aged in oak barrels aged by Gramsci, the king of wine, so it was also called "Little Gramsci".

Therefore, I sometimes joke on the wine table. I can't afford Gramsci, the king of wine. Then I'll have a good time drinking Penfolds 389, and at least there's the shadow of the wine king!

Bin 407 is also a popular Penfolds wine.

(For the specific story of Penfolds 407, please see this article "Why does Penfolds 407 red wine often appear in business banquets? 》)

The inspiration for brewing comes from the fact that the market price of Bin 707,707 is more than 4,000 yuan per bottle, and some liquor is aged in oak barrels used by Bin 707, so it is also called "civilian version 707".

Generally speaking, Penfolds 407 is more expensive than Penfolds 389 100 yuan, and the market price is around 7800 yuan.

None of the other Bin series Penfolds are as famous as these two Penfolds.

Common ones are Bin 2, Bin 8, Bin 9, Bin 28, Bin 128 and Bin 138. The market price is below three or four hundred, and the price is approachable.

Penfolds also has two sub-brand series, both of which are entry-level wines.

For example, the Koonunga Hill series in Kelan Mountain and the Rawsons retreat series in Luoshen Mountain Villa, as shown above and below.

Penfolds also has a special edition-Max Max series.

In 20 16, Penfolds cooperated with China COFCO to launch the Max red wine series for the China market.

There is also a dazzling gold version and a red body. The bright red is eye-catching and really blinds your eyes.

Max series is to commemorate Max Schubert, the former chief winemaker of Penfolds, who produced Granch, the Australian wine king. The 20th15th year coincides with its birth100th anniversary.

On the wine table, we often talk about the style of red wine.

This is not to be underestimated by the big bosses in the north. Now that you recognize all the wines in our house, you can also tell its style.

"Benfu wine is fragrant in Eucalyptus, and it is fruity!"

This sentence can be started.

"The taste is full and rich, the wine is thick and mellow, the tannins are smooth and soft, and the taste is delicate and elegant, like an English gentleman."

Of course, you can also comment at the end.

"Penfolds wine, as a whole, is a new world wine, with the traditional style of the old world and a strong European wine-making style. Who let the winemaker go to Bordeaux, France to study! "

Hearing this, the people present immediately took it!