Model essay on 221 personal market research work report

An investigation report is an article that reflects the results of investigation and research on a certain problem, an event or a certain aspect. It explains its views through facts, evaluates the respondents, clarifies its significance, or explains a certain truth from the experience of summing up points. How to write the investigation report? I have selected some excellent model essays about the investigation report. Let's have a look.

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Market research report 1

, Survey scheme

(1) survey purpose: to provide reference for mobile phone vendors and mobile phone manufacturers by understanding the use of mobile phones by college students, and to provide some reference for the development of mobile phone consumption market by college students.

(2) survey objects: students

(3) survey procedures:

1. Design a questionnaire to clarify the direction and content of the survey;

2. Conduct an online chat survey. Chat with students from various universities randomly and ask them to fill in the questionnaire;

3. According to the collected online questionnaire, the specific contents are as follows:

(1) According to the digital characteristics of the sample, such as the place of purchase, price and brand, the mean and variance of the monthly consumption distribution, the corresponding parameters of the overall monthly consumption distribution of mobile phones of college students are inferred;

(2) Analyze the mobile phone market according to the different requirements of students for mobile phone functions;

second, questionnaire design

questionnaire on the use of college students' mobile phones

third, data analysis

Based on the above data, I conducted data analysis and came to the conclusion that the student mobile phone market is a very broad market with great development potential.

(1) According to the analysis of the market share of students' mobile phones

(2) The general characteristics of students' consumer groups

As a student, I have made some understanding of this group, and analyzed our common characteristics, and concluded that the mobile phone market should develop products or carry out targeted marketing methods for different student groups in order to seize the market. Let's analyze the characteristics of student groups:

1. The general characteristics of student consumer groups:

1) No economic income;

2) Pursuing fashion, advocating personalized unique style and paying attention to individuality publicity;

4) Students mainly live in collective life, and the information exchange between them is quickly influenced by classmates and friends.

5) Strong brand awareness and love of products;

(III) Guidelines and characteristics of student consumers buying mobile phones

Through the investigation, the main factors that college students consider when buying mobile phones are fashionable and personalized styles, functions, prices, brands, etc., which have also become the four basic guidelines for students to buy mobile phones. According to the survey, when college students choose a mobile phone, the most important thing is the appearance design of the mobile phone, such as shape, size, thickness, material and color, accounting for 65%; However, college students are not blindly pursuing beautiful appearance, and "connotation" is also very important, so the function of mobile phone also occupies a place, accounting for 5%; Secondly, the price is valued, but the brand is less valued. It seems that college students now pay more attention to reality.

Market research report 2

In order to deeply understand the consumption of households in this city in the alcohol market and catering market, this survey is conducted. The survey was undertaken by a university in this city, and the survey time was from July to August, 2. The survey method was questionnaire interview survey, and the total number of samples selected in this survey was 2. After the investigation, the university summarized the contents of the investigation, and its investigation report is as follows:

1. Basic information of the respondents

2. Special investigation part

(1) Consumption of alcoholic products

1. The consumption of liquor is higher than that of red wine. The reasons are as follows: firstly, besides customers' own consumption, white wine is more used for gifts, while red wine is mainly used for their own consumption; Second, most of the advertisements made by merchants are liquor advertisements, and there are few advertisements for red wine. This directly leads to the market of liquor being larger than that of red wine.

2. The consumption of liquor is diversified.

(2) The purchasing factors are obvious. According to the survey data, the factors that consumers pay attention to are price, brand, quality, packaging, advertising and alcohol content in turn, so it can be concluded that the reasonable pricing of manufacturers is very important, and it is also important to create, seek quality, package skillfully and advertise well.

(3) The customer loyalty survey shows that consumers who change brands frequently account for 32.95% of the total sample, while those who change brands occasionally account for 43.75%; those who like new brands of wine account for 32.39% of the total sample, those who don't care about them account for 52.27%, and those who explicitly say they don't like them account for 3.4%. It can be seen that once a brand is formed in the minds of consumers, it is difficult to change. Therefore, manufacturers should make great efforts to establish corporate image and strive for success, which is very important for the development of enterprises.

(4) motivation analysis. Mainly lies in the consumer's own choice, followed by advertising, then the introduction of relatives and friends, and finally the recommendation of the salesperson. It is not difficult to find that how to attract consumers' attention is the key for enterprises. How to do a good job in advertising and how to establish consumers' reputation will directly affect the scale of the liquor market. For businesses, the quality of salespeople should also be taken seriously, because it has a certain influence on the sales of alcoholic products.

(II) Consumption of food and beverage products

This survey is mainly aimed at some food and beverage consumption places and foods that consumers prefer. The survey shows that the consumption has the following important characteristics:

The hotels that consumers think are not choices, and the hotels they often go to are often not hotels. Most of the hotels that consumers often go to are mid-range, which is compatible with the consumption level of residents in this city. Now compare several major hotels as follows: Although there is a lot of randomness in the choice of hotels, it is not absolutely so. For example, Great Wall Restaurant and Huaiyang Restaurant also have some long-distance customers.

3. Consumers pursue fashion consumption, such as catching lobsters, sweet and sour spareribs, sweet and sour tenderloin and diced chicken with kung pao, especially hand-caught lobsters, which account for about 26.14% of the total sample, occupying the catering market with absolute advantage.

4. In recent years, seafood and hot pot have become two bright spots in the citizens' food market, with great market potential and great consumption at present. The survey shows that 6.8% of the samples like seafood and 51.14% like hot pot. In the seasonal survey, 81.83% like to eat hot pot in summer and 36.93% in winter. Hot pot not only has a great market in winter, but also has great market potential in summer. At present, hot pot restaurants and seafood restaurants in this city are all over the streets, forming a major landscape and feature of residents' consumption.

III. Conclusion

1. The consumption level of residents in this city is not too high, which belongs to the medium consumption level. The average income is around 1 yuan, and quite a few residents have not yet reached the well-off level.

2. Residents mainly use alcohol products for their own consumption, and most of them are white wine, while the consumption of red wine is relatively small. The brands of alcohol products used for personal consumption, whether white wine or red wine, are mainly hometown wine.

3. When buying wine, consumers pay more attention to the price, quality, packaging and publicity of wine, and quite a few consumers hold an indifferent attitude. Have a high awareness of the new brand of wine.

4. The consumption of hotels is mainly concentrated in the mid-range consumption level. The consumption potential of hot pot and seafood is great, and there is already a considerable consumption market.

Market research report 3

I. Market research

At present, sofas on the market are mainly divided into four types according to materials: wood, leather, cloth, and their combination. Wooden sofas are directly made of various kinds of wood, and there is no fabric decoration on the cushion and backrest, which is practical and environmentally friendly, but the logs are stiff and the comfort is not strong, so it is difficult to meet the comfort requirements of modern sofas without humanized design;

At present, the top brands of sofas in the market mainly include all-owned furniture, imperial furniture, Hong Kong Fudebao, Hong Kong Leqi, IKEA furniture, etc., and Chivas Regal, which is mainly engaged in sofas. Mid-range brands include Gith, Ximengbao, Century Bosen, Innovixen, Chengdu South, etc., while low-end brands are.

1. Overview of _ sofa market:

At present, _ sofas are mainly sold in Ginza Home, Fuya Home, Eurasia Mall, East Asia Mall, Qinghe Furniture, Guomao Furniture and Eryin Furniture City. From the product and brand grade, Ginza Home and Fuya Home belong to the base areas of high-end brands, while East Asia Mall, Qinghe Furniture, Guomao Furniture and Eryin Furniture gather middle and low-grade sofa brands from all over the world. From the perspective of business positioning, each mall has its own differentiated positioning, and the specialty stores of well-known brands and high-end goods are concentrated in Fuya and Ginza Furniture City; Mid-range and some professional markets are mostly concentrated in East Asia Furniture City; The wholesale business of low-grade goods is concentrated in _ and _ furniture cities, while Europe and Asia take the road of specialized office furniture, which complements the Ginza home of the same owner and attacks other furniture malls.

Sofas in the market are mainly divided into leather, fabric and their combination. The top brands of sofas in the current market mainly include all-owned furniture, imperial furniture, Hong Kong Fudebao, Hong Kong Leqi, IKEA furniture, etc., which are mainly based on overall home layout and sofa matching, and Chivas Regal, which is mainly engaged in sofas. Mid-range brands include Gith, Ximengbao, Century Bosen, Innovixen, Chengdu South, etc., while low-end brands gather some small brands from _ local and other counties, such as _ _ _.

third, consumer survey:

1. Description of consumer segmentation characteristics (low, medium and high-end):

a) Ordinary people and ordinary wage earners are the main consumer groups with low levels and low prices. Their requirements are: concise, practical and modern; More functions, in order to make full use of limited living space; I hope the high-grade design and style, but the price is on the low side, so I can feel the value for money psychologically. This kind of consumer group is still dominated by miscellaneous brands, because it is good at plagiarism and imitation, but poor at originality and design research and development. Therefore, they use their own cost advantages to attract a large number of middle and lower-level consumer groups.

b) Middle and high-level consumer groups, including managers of enterprises and institutions, and urban "Bai Gujing" (white-collar workers, backbones and elites). They have a successful career, independent thinking and obvious pursuit of individuality. Pay more attention to the cost performance, design style, materials and brand positioning of furniture. There are many manufacturers in this part, and they each meet the needs of consumers who pursue different styles with their original designs and technical research and development for target consumers.

c) High-level groups of urban upstarts or rich people. These people are at the top of the consumption pyramid. Generally, there are villas or spacious and luxurious houses. The first requirement for furniture is that brands should match their social or financial status, and international brands or well-known brands are usually chosen.

2. Description of consumer segmentation characteristics II (office and home):

a) The office sofa consumer groups are mainly groups with middle and high economic level. The buying group is also located in this group. Those with good economy, because of the needs of corporate image or private preferences, value brands, so they generally choose well-known brands. Those with average economy choose mid-range brands, which not only takes into account the image, but also saves money.

b) The consumer group of home sofas has a wide range, covering almost all consumers who have married or are close to getting married. For personal use items, they choose very carefully, paying attention not only to quality, but also to matching the interior style. Due to the different economic conditions, the brand grades chosen are also different.

3. The main factors influencing consumers to buy sofas are as follows:

5 people were interviewed.

Consumer selection criteria-pollution-free, odorless, comfortable, reasonable in style and affordable

High consumption-big brands

low consumption-comfortable and cheap

Current sofa brands-South China.

Fourth, the future development trend of sofa products:

Through interviews and searching for second-hand materials, there are three major trends:

a) Product design and development: striving for innovation, international integration, simplicity and comfort have become the theme for people to relax their stressful lives in cities;

b) In terms of product use, it is easy to carry, the service life is reduced, and colorful and fashionable furniture is welcomed by more and more people;

c) Brand: As products are increasingly subdivided, sofa brands are polarized. Well-known brands pay more attention to the construction and promotion of their brands, while some mid-range brands are eliminated in the competition, while those brand names and small brands still take advantage of their own costs, prices and geographical advantages to occupy the middle and lower consumption areas.

Market research report 4

In order to implement the strategic deployment of the municipal party committee and the municipal government on creating a provincial civilized and hygienic city and give full play to the functions of various departments, according to the specific requirements of the Municipal Patriotic Health Committee and entrusted by the Municipal Bureau, our office quickly organized forces to conduct a three-day investigation on 26 commodity markets in the urban area from August 24 to 26, 2. Generally speaking, the environmental sanitation work was mixed. The relevant information is reported as follows:

1. Environmental sanitation status of urban commodity markets

According to the survey, there are currently 26 commodity markets in our city with a total business area of 13,762 ㎡. Among them, there are 4 large and medium-sized commodity markets (_ big market _ big market _ big market _ big market) and 11 farmers' markets. There are more than 2 managers in the urban commodity market, including 12 full-time cleaners. In nature, there are 8 commodity markets managed by enterprises, accounting for 3.8%; 16 private commodity markets, accounting for 61.5%; One joint-stock commodity market, accounting for 3.8%. 1 shell market, accounting for 3.8%. Four commodity markets are equipped with garbage stations, five commodity markets are equipped with garbage bins, nine commodity markets wash toilets every day, nine commodity markets have sewage pipes and are connected with municipal sewage pipes, 13 commodity markets have public toilets, three commodity markets have established green belts, 15 commodity markets employ cleaners, nine commodity markets are transported by sanitation departments, 11 commodity markets carry out sanitary cleaning every day, and six farmer's markets have poultry slaughter sites and wash them every day.