Why is reputation more important than fame?

Thinking about getting rich:

Poor people: In business, as long as you make money, the reputation of the company does not matter.

Wenzhou people: Reputation is equivalent to a person’s face. For companies, visibility is important, but reputation is even more important. To run a business, you must not only expand your visibility, but also build your reputation.

Reputation refers to the extent to which a company is recognized by users and actively carries out word-of-mouth publicity. While visibility is important, reputation is even more important in terms of the long-term development of a company. To build a company's reputation, it is necessary to pay more attention to the public and do more practical things for the society, so that the public has a good impression of the company.

Nan Cunhui of Chint Group is a person who pays attention to public welfare. He often said:

“The amount of wealth we have is not important. What is important is the size of our contribution to society.”

“Always think of society, always think of giving back to society. There are a group of people in need who are in urgent need of help, and you will be very happy with your efforts. Therefore, a person’s wealth does not lie in how much he asks for, but in how much he gives.”

“You must have a mentality and don’t give up. Money is too important. If you have this kind of mentality, I think you can even sleep peacefully. Then you have to think that you have become rich first, and you have benefited from reform and opening up. If the country needs it and society needs it, then there will be. When many disadvantaged groups need your help, you should actively participate in these things."

This is what he said and what he did.

In 1999, when he was conducting business activities in the United States, he learned from the newspaper that some people had proposed to the U.S. Congress to cancel the most-favored-nation status for China. The reason was that the Chinese government only focused on supporting state-owned enterprises. Suppress and exclude foreign businessmen and private enterprises.

Nan Cunhui was very angry. He immediately wrote to members of the U.S. Congress and held a press conference the next day. He used his own experience of starting a factory from scratch to explain the Chinese government’s treatment of private companies. The principle that companies do not discriminate. As a result, the matter became headline news in newspapers and magazines.

Nan Cunhui’s spirit has won the trust of many people, including foreign governments.

Generally speaking, ordinary people’s exit passports are one-time and the period is very short. Even for diplomats, the period of one-time visa is only 3 years. However, the passport issued to Nan Cunhui by the Singapore Immigration and Registration Authority was for 5 years. Singapore has only issued such passports to two Chinese businessmen, and Nan Cunhui is one of them. This shows the respect and trust the Singapore government has for Nan Cunhui.

In the first ranking of Chinese charitable enterprises published in 2005, Chint Group ranked first among private enterprises in the country with a donation of 68 million yuan. These donations were mainly concentrated in the fields of AIDS prevention and education.

In this regard, Nan Cunhui has long understood that only by giving back to society can the company achieve long-term development. He said: "Money is an external thing. It doesn't matter if there is one more zero or one less zero. The most important thing is to be a human being. The quality of life is not equal to the weight of money. There are more important things waiting for us to do in the future." ”

In order to promote the prevention and treatment of AIDS in China, Chint Group donated 30 million yuan in one go. Liao Yi, spokesperson of Chint Group, told Oriental Weekly: "In 2004, Chint wanted to donate 1 million to the Henan AIDS Prevention and Control Association. Later, under the initiative of the All-China Federation of Industry and Commerce, it jointly launched the China As the founder of the Red Ribbon Foundation, Chint Group donated another 30 million yuan."

Nan Cunhui is very aware of his origins, and he has not forgotten his origins because of his wealth. He said: "For me, no matter what level I achieve in the future, I will always remind myself not to be proud. It is nothing special. I am just a shoe repairman."

It is this kind of goodness. With his mentality, Nan Cunhui always adheres to the view of wealth that he takes from the society and uses it for the society, but this view of wealth makes his ball of wealth get bigger and bigger.

Many Wenzhou businessmen attach great importance to public welfare undertakings.

Zhao Zhanghan is a native of Yueqing, Wenzhou. In 1997, he began to build Wenzhou Mall in northern China in Gongzhuling City, Jilin Province, and donated 37 million yuan for free to build "Zhanghan School" and "Zhanghan School". Road" and fire station and other public welfare undertakings, he was appointed as honorary mayor by the local municipal government, establishing a good image of Wenzhou people.

Wenzhou businessman Lin Shengxiong was born into a poor family in Pingyang and is currently the chairman and general manager of Mahatma Investment Group.

Over the years, Lin Shengxiong has donated a total of more than 40 million yuan to the Hope Project, successfully fulfilling his personal wish to build 100 Hope Primary Schools.

In this regard, Lin Shengxiong said: "Today, if we give the children more investment in education, more care and help, we will have more opportunities for growth and development tomorrow."

Yang Jiesheng, a Wenzhou businessman and president of Shanghai Jinlisi Co., Ltd., has this understanding of success: “Anyone who can influence social progress and influence people’s development, no matter how big or small their influence is, as long as They are all positive people and they are all successful people in my mind.”

Capital can be tangible or intangible, and intangible capital can also create profits. Corporate image is intangible capital.

Building a company's reputation is for the long-term development of the company. If you only care about reputation when you are a small business, then as the company develops and grows, reputation will become a top priority.

Quotes from Wenzhou people:

We are trying our best to squeeze into the tax ranking list, and we are trying our best to get out of the rich list. ——Nan Cunhui, Chairman of Chint Group

Seeing that my company has developed, paid more taxes, employees have moved to new houses, dealers have become rich, and people are living a healthy life, I am happy. ——Lu Weiguang, Chairman of Shanghai Anxin Flooring Co., Ltd.

Wealth is yours today, but it may not be yours tomorrow. The money is in your pocket and you invest it. Establishing a factory and establishing a marketing network actually becomes a social enterprise. Only with such a view of wealth can we develop further one day.

——Qian Jinbo, Chairman of Red Dragonfly Group