Which country is LEVI S from?

The United States, mainly denim, is where the world’s first pair of jeans was born.

The history of Levi's begins here...

Levi's trademark

ARCUATE is the oldest clothing logo in the United States. This double-stitch design symbolizes a pair of flying birds. It has been sewn onto the back pocket of jeans since 1873. Legend has it that arcuate is a rare bird that once flew into Levi's house. It is the first trademark in the clothing industry, and it is also the longest-running trademark in the United States today. In 1886, founder Levi Strauss tried to tie two jeans tubes to two horses respectively, and pulled the horses in opposite directions. As a result, the two horses were exhausted and gave up, proving that Levi's was first created in 1936. Jeans cloth label culture, small red cloth labels are sewn on the back pockets of jeans and become Levi's p>In more than 150 years of history, Levi's, which pays attention to originality, has created many monumental creations to establish its supreme position in the denim industry.

1847: Levi Strauss, the 18-year-old founder of Levi's, immigrated to the United States from Germany

1853: Levi Strauss established Levi Strauss&CO in San Francisco and made the first pair of jeans from canvas< /p>

1855: Levi Strauss replaced the earliest canvas with denim with blue warp and white weft imported from France.

1873: Levi's registered the first pair of trousers with rivets to fix the pocket seams. From then on, the word "jeans" was used to refer to trousers made of twill.

1890: Levi Strauss & CO coded jeans for the first time, and the world-famous 501 was Levi's first jeans model.

1905: S506XX started production (officially LOT S506XX in 1917). The first generation of coat pockets produced at this time did not have lids, and a cheap version of coat 213 was also produced

1928 :S506XX and 213 have lids on the pockets

1936: Products with RED TAB began to be produced

1941: S506XX, the lids were removed again, but RED TAB was still there , 213 was discontinued (representing the discontinuation of cloth labels and black concentric hollow buttons)

1944: S506XX laurel pattern buttons were used during World War II

1947: S506XX was discontinued, and 506XX was produced and again Put the lid on the pocket and produce 519XX (blanket lining)

1952: 506XX and 519XX were discontinued, and the second generation 507XX and 517XX (blanket lining) began to be produced, and the word R appeared on the TAB< /p>

1954: Leather labels ceased production and paper labels began to be used

1962: 507XX and 517XX ceased production, and the third generation jackets 557XX and 559XX (with blanket lining) began production

1966: 557XX, 559XX ceased production, 557 and 559 began production, and the words EVERY GARMENT GUARANTEED at the bottom of the paper label were removed

1967: 557 70505 was produced

1968: Produced 70505 0217

In 1969; the large label was replaced by a small label. And began to become a small one

1974: Levi's launched a series of washed jeans.

1978: Although many jeans brands from different designers have been put on the market, Levi's sales still exceed 2 billion US dollars.

1980: Jeans sales achieved unprecedented success, reaching the 502,000,000 mark.

1984: levi's became the representative clothing of the U.S. Olympic team and conducted a large-scale promotion for levi's501blues.

1986: Levi's Jeans begins producing pre-pierced jeans.

1995: The website www.levi.com was officially launched.

1996: LVC was officially launched on the market. This is a replica series based on levi's classic models.

1999: The REDTM series was born, once again innovating jeans in the 21st century.

2000: levi's three-dimensional jeans series levi's Engineered jeans are launched.

2001: Levi's entered mainland China and opened its first store in Shanghai.

2003: The 150th anniversary of Levi's and the 130th anniversary of the birth of jeans. In the same year, the type1tm series was born.

The formation of a classic brand needs to be baptized by history and tempered by difficulties~Whether it can succeed requires historical proof and time's explanation~

History starts here Expand...

Buttons-----Do you know when the six buttons on Levi's jeans were replaced by zippers? In 1942, the U.S. Government Regulation Department stipulated that the two buttons on the back of all Levi's jeans should be removed. Now, except for the 501 model, the button design is retained. Levi's buttons will never rust.

Leather label-----The legend of two horses. In 1886 Levi's agreed to experiment with jeans. Tie a pair of jeans legs to two horses and drive them in opposite directions. It turns out jeans can withstand such pull and tension. It has since become a symbol of pride.

Trousers pocket-----a pocket for holding gold nuggets. Levi's pants pockets were originally designed for gold miners to hold gold nuggets during the California Gold Rush in the 1850s. The 5-pocket design has become a standard feature of levi's blue jeans. It has been sewn for hundreds of years and is still strong, durable and comfortable.

Corner seams-----are seam points used to enhance the structure of Levi's jeans. They were especially valuable in 1937 when rivets on the back pockets were replaced with corner seams. Since then, it has been used as a reinforced fixing point for the corners of pockets, front panels of trousers, belt ears and zippers.

Zipper-----did not appear until 1950. Before that, it was button-up pants everywhere. Modern industry produced zippers, which revolutionized the wearing of jeans. Now, levi's products use the most durable and stylish zippers.

Sewing-----It only takes 10 minutes to sew a pair of jeans that will last a lifetime. Levi's jeans manufacturers around the world use the strongest sewing threads, the best craftsmanship and production lines to produce jeans that will last a lifetime.

Small flag-----This is the first one launched by levi's. It became the mark of authentic Levi's jeans in 1936 as more and more impostors appeared.

Details about LEVI’S jeans

In 1873, American miners wore the first pair of Levi's 501 jeans by Levi Strauss.

Classic jeans use vertical grain material, so they fade in the vertical direction. Nowadays, except for replica classic jeans, all jeans use twill material. No matter how you wash it, it is difficult to lose the color of classic jeans. Style, and the direction of fading is one of the most important points for collectors of classic jeans.

Jeans model (LOT NUMBER): The model refers to Levi's501, Lee101, etc. indicating the number of the jeans style. Different manufacturers naturally have different styles represented by a certain number. Remembering the jeans models from several manufacturers you like will make your purchase easier.

Roll Up: Turning over the edges of jeans with long trouser legs and wearing them is called “turning up”. Naturally, jeans with large bell-shaped legs cannot be worn like this.

SELVEDGE: refers to the seams at the seams of the material that are exposed when the jeans are turned over and worn. The selvage edges of Levi's jeans produced before 1986 are sewn with red thread. This characteristic of classic jeans is also reflected in the production of replica classic jeans.

Red TAB on jeans (RED TAB): Since 1936, Levi's jeans have had a small red patch with the company logo sewn on the hip pockets. For other manufacturers, the year of production can now be inferred from the LEVI'S or Levi's mark. From 1936 to 1971, it was Levi’s, which was called capital E (BIG·E), and from 1969 to the present, it was Levi’s, which was called small e (SMALL·e). One of the principles of classic jeans, of course, is the LEVI’S mark that is used to reproduce classic jeans.

BACK TAG: Refers to the sewing tag attached to the right side of jeans with the manufacturer's mark printed on it. Sewing decorations of different production years and different manufacturers have their own characteristics. For example, jeans of the Lee 101 brand first used suede cowhide stitching with the word "Lee" in 1936. Later, it changed to today's smooth leather stitching, and the pattern did not change subtly.

Rivet: refers to the round rivets used on jeans. The studs used by each manufacturer are different. The Lee 101 brand's replica classic jeans use studs engraved with the "Lee" logo and also have studs on the hips, exactly as they were in 1936. Jeans other than classic jeans that are reproduced without studs on the hips.

Top button (TOP BUTTON) and front button (FRONT BUTTON): In the early years, zippers were not used on the placket of jeans, but buttons were used, which were called "front buttons". The top button is the "top button". Button shapes vary from year to year and from different manufacturers.

BACK STRAP: A waist-adjusting strap attached to the back of the waistband.

In the early years, due to the lack of anti-shrink processing technology for clothing materials, the back waist buckle of large-waisted jeans was used to adjust the waistline.

In 1954, James Dean wore Levi's jeans in the blockbuster movie, and Levi's has since become a symbol of "individuality and rebellion."

Levi’s four major signs

1. Fabrics LEVI’s fabrics are purchased centrally by LEVI and then distributed to factories. (LEVI holds two special procurement events every year. Most of the world's well-known companies come to participate in the bidding and show off their new products to LEVI. One of them was held in Qingdao in September and was organized by LEVI Korea). Each roll of fabric is 100 meters long, with a width of 1.5 meters, and bears the LEVI company's logo and batch number. Generally, cotton fabrics are used. The quality is very good. LEVI’S has dedicated fabric inspectors responsible for fabric quality inspection and order tracking.

(Fabric label)

Fabric knowledge literacy: The thickness of the fabric is expressed in ounces. Generally, jeans are made of 8-15 ounces of fabric. Each square yard of fabric is The weight in ounces is the number of ounces of the fabric. More than 13 ounces is considered a thick material, and anything over 15 ounces is considered an extra-thick material and will be very uncomfortable to wear. Generally, 12 ounces of fabric is suitable for denim, and most of Levi's products are 11.5-13 ounces of fabric.

2. Craftsmanship The craftsmanship of LEVI'S products are all produced using the most advanced CAD system at present. All are electronic files, which are input to the plotter and then printed out the pattern and layout drawings. One style is produced. There are 60 pages of process instructions, but my husband said that they hardly read them and only made them based on the samples.

3. Cutting LEVI company requires the use of a fully automatic cutting bed for cutting. The fabric is stretched on the cutting bed for 25-33 meters. Generally, 40-60 layers are laid into one bed, and then fixed on the cutting bed. The fully automatic cutter cuts the fabric into piles of pieces, which are then manually bundled and stamped with numbers (numbers must be stamped in the order of spreading to prevent color differences between layers), and then distributed to the assembly line middle.

4. Production LEVI company has its own unique production technology and special equipment. Some equipment is specially shipped from Japan and Germany to the factory for use, because these equipment are not available on the market at all (the arcs of the back pockets all use a It is sewn using a computer-equipped floral thread machine, and it is formed in one go, very neatly). All materials used in LEVI products are centrally purchased and redistributed by LEVI. The quality is very good. The quantity of accessory materials, especially the trademarks, is strictly controlled. Broken trademarks must be handed over to the warehouse and replaced with new ones. Record. LEVI company requires 6-10 quality inspection procedures to be installed in the production process. (Generally, goods are subject to 4 sets of quality inspections.) If any unqualified products are found, they will be discarded directly. There will be no cases of dismantling and repairing in order to save costs. It's a bit like buying a McDonald's burger.

5. The semi-finished jeans are very hard after being washed. Sometimes the employees in the finishing workshop will stand up the pants one by one and line them up in a row to see who can fill up a table first. LEVI company sent the order follower People also like to play this kind of game. It is said that some people can lay out a case in one minute. LEVI company has an authorized washing factory, which is right next door to my husband's company. They send people to transport the semi-finished products to be washed. There are many ways to wash them. The easiest way is to wash the products that do not require colors. Just use 60-degree water and add a little enzyme and silicone oil. Wash for 20 minutes. This is called ordinary enzyme washing, which is just for shrinkage and desizing (this kind of water washing only charges 2 yuan/piece). There are also complicated washings such as: three-dimensional folds/damage/whiskers/hand-rubbing/nostalgic/color matching/stone-washing/golf-washing/ The most complicated washing is to wash a pair of pants more than ten times and make them look like antiques. Such washing is said to cost hundreds of dollars per piece (there is also a kind of washing called shooting, which uses a red-hot iron rod as thick as a bullet to poke into the pants, making it look like a gun). Washing is a very important step in jeans. After washing, there will be many defective products, but the qualified products that are inspected at this time are basically the products that are shipped.

6. Assembly The main tasks of the assembly workshop are cleaning threads, ironing, hanging tags, general inspection and packaging.

So many processes fully demonstrate LEVI'S's meticulousness and pursuit of perfection. This is why so many people like LEVI'S so much, and why LEVI'S has been able to remain the most popular brand for so many years. Important reason~