What brand is Ralph Lauren?

RALPH LAUREN, an American classic brand.

Founder: Ralph Lauren

Designer: Ralph Lauren

Origin: USA

Year of establishment: 1967

Product line: men's wear, women's wear, children's wear (clothing), household goods, accessories, perfume Ralph Lauren comes from the United States and has a strong American flavor. RalphL auren's two brands, Poloby RalphL auren and Ralph Louren, have created the sales field of high-quality fashion in the world, and continue to carry forward the glorious image of famous designers Ralph Lauren and Ralph Lauren brands.

brand introduction

RalphLauren is a high-taste fashion brand with strong American flavor, and its high style is the same feature of two famous brands "Lauren Ralph Lauren" (Ralph Lauren women's wear) and "Polo Ralph Lauren" (Ralph Lauren polo men's wear). In addition to fashion, Ralph Lauren brand also includes perfume, children's wear, home and other products. Ralph Lauren outlined an American dream: a long lawn, crystal antiques and a famous pony. Ralph Lauren's products: whether it is clothing or furniture, whether it is perfume or utensils, cater to customers' yearning for a perfect life in the upper class. Or as Ralph Lauren himself said, "The purpose of my design is to realize people's dreams-the best reality imaginable." Ralph Lauren's fashion design combines fantasy, romance, innovation and classical inspiration, and all the details are based on a value that cannot be eliminated by time. Ralph Lauren's main consumer class is middle-income consumers and celebrities, and Ralph Lauren)POLO shirt, which is comfortable and convenient to wear and has a moderate price, has become a necessary clothing style for almost everyone in Europe, America and Asia!

Brand story

Ralph Lauren was born in an ordinary American working family on1June, 939+141October. His father is a painter and his mother is a standard housewife. Judging from his family background, he has almost nothing to do with clothes. However, Ralph Lauren's sensitivity to clothes can be said to be innate. I have been playing the splicing game of clothes since I was a child, and I have integrated military uniforms and denim clothes, so that clothes have a story behind them; Ralph Lauren's appreciation of leather also existed in his childhood. Every time after school, the children go out to play, but Ralph Lauren has been working, in order to buy his favorite clothes and cultivate his interest in clothes, so as to develop into the clothing industry in the future. When he graduated from high school, he wrote down his wish in the yearbook: to be a millionaire. In the future, Mr. Ralph Lauren proved that he realized his desire to become a leading leisure brand in the United States and created his own fashion kingdom. Ralph Lauren didn't major in fashion design. His first job in the fashion field was as a tie salesman in Boston. At that time, the color of ties was the same dark black, nothing new. By chance, Ralph Lauren won the opportunity to design a tie. He made a great innovation in the appearance of the tie, which not only doubled the width, but also made the color more colorful. He also doubled the price, but it turned out to be an unexpected sale, which brought up the fashion trend at that time. This wide tie series is Ralph Lauren's first work named after Polo. 1968, Ralph Lauren men's wear company was established, and the first brand "POLO RALPH LAUREN" was launched, which is a personalized style clothing specially designed for urban successful men, between formal and leisure styles, which is convenient for them to go in and out of various urban leisure occasions. 197 1 year, RalphLauren once again launched the women's brand "Ralph Lauren". Ralph Lauren's women's dress really conforms to the American spirit-a sense of dress that is never out of date and has a personal style. Later, Ralph Lauren successively launched "POLOJEANSCOMPANY" cowboy series, "POLOSport" youth leisure series and "RalphRalphGolf" designed for upper-class women to play golf. No matter how the brand is updated, Ralph Lauren's clothes always reveal freedom, comfort, luxury and restraint.

Edit the design style of this paragraph.

"American style is in his hands, from imagination to old values: truth." This sentence can explain Ralph Lauren's design style and achievements. At the beginning of this century, 40 years of British and American upper-class life, wild west, old movies, baseball players in the 1930 s and old tycoons are all sources of his design inspiration. It should be said that he played an important role in introducing the simple Sheikh style into the field of fashion design. Often many people only know POLO, but they don't know its designer Ralph Lauren. In fact, POLO is only the first series of men's wear he designed. The reason why "POLO" is the theme of clothing is because Ralph Lauren thinks that this sports meeting immediately reminds people of the leisure life of nobles. Ralph Lauren's shrewdness lies in convincing the world that his dream of buying Ralph Lauren brand clothes in the garden has doubled his value. He has a unique way of displaying goods, and the store shows a family atmosphere. This method is very successful. The store on Madison Avenue sold more than $30 million in its first year. Ralph Lauren, who has been focusing on shaping his own "American style" that combines the western frontier, Indian culture and Hollywood's feelings in the past, has even been rated as a designer representing "American classics" by magazine media. "My design goal is to realize an imaginable reality, which must become part of the lifestyle and become personalized over time." Ralph Lauren rambled about his original ideas and revealed his design orientation, which was an inspiration presentation that combined fantasy, romance, innovation and classicism. For Ralph Lauren, high style is the necessary foundation of fashion. Fashion should not only be worn for one season, but should be eternal and have no time limit. POLO brand series of fashion, originated from American historical tradition, but close to life. It means a high-quality life and won the Ralph Lauren Lifetime Achievement Award of American Fashion Designers Association.

Edit this brand identity

1.Polo logo: This is Ralph Lauren's most famous logo. Since Ralph Lauren chose noble polo as the brand logo, it can be associated with the origin of his fashion design. 2.POLO shirt: a POLO shirt created by Ralph Lauren, with a short front and a long back, is designed for the action of charging forward when playing polo. 3. Cotton long-sleeved shirt: This is almost a classic style of Ralph Lauren for both men and women. Used with formal dresses and narrow skirts, very American. 4. American flag symbol: Cowboys can best embody the American spirit, so Ralph Lauren uses the American flag as a symbol.

At the beginning of this century, the 40-year high-class life in Britain and America, the wild west, old movies, baseball players in the 1930 s and the old rich are all sources of Ralph Lauren's design inspiration. It should be said that Ralph Lauren has contributed a lot to the introduction of simple Sheikh style into the field of fashion design. He claimed that "there are no masterpieces, no sketches, and some are just trying." 193910 June 14 was born in a middle-class Jewish family in the Bronx, new york. 195 1, 12-year-old Ralph has to go to work after class, but then he can dress appropriately and make inexpensive clothes look fashionable. I studied design at Lauren Design School in Manhattan and worked as a clerk in two glove companies. From 65438 to 0967, he worked as a designer in a tie manufacturing company called A.Rivetz, and since then he has established his own fashion empire. 1967 when he was working in A.Rivetz company, he began to design wide ties. 1968, with the popularity of the ties he designed and a loan of 50,000 US dollars, Polo Fashion Company was established and started his business career. He chose the name Polo because its style and trademark always arouse people's interest. In the late 1960s, the narrow ties of Bloomingdale replaced the lavr style, and the wide ties were refused to be sold in any department store. However, with the success of Polo brand, retailers' eyes soon returned to lavr. In the early 1980s, the simple Sheikh style was introduced into the field of fashion design, focusing on simple design.

Edit this passage by Ralph Lauren, the father of polo.

People living in cities may be familiar with the trademarks "Polo" and "Ralph Lauren", which come from a multi-billion dollar fashion empire-Polo Ralph Lauren Company. The products produced by this company range from clothing to perfume, from bedding to luxurious utensils. Several factories around the world produce thousands of products, which are not only commented by fashion experts in Milan and new york, but also satisfy the young people in underdeveloped countries' pursuit of fashion and famous brands. Polo to Go men's limited perfume

The man who created this huge empire was Ralph Lauren. However, as early as 1992, the leading figure in the fashion design industry won the Lifetime Achievement Award of American Designers Association, but he did not consider himself a fashion designer, but only a person with the awareness of keeping pace with the times. His works only express concepts that have already existed in his mind in the world of consciousness. I'm not a fashion designer-the biography of Ralph Lauren, the father of polo, tells the real life story of the fashion emperor. He is the son of a painter and a housewife. He was born in Bronx, new york, and spent the most important time in his character building-childhood and adolescence. His parents were Eastern European Jews who immigrated to the United States in their early years, and his mother was an extremely devout Jew. Growing up in this environment, his yearning for American upper class is not only directly reflected in his personal words and deeds, but also the driving force for his business empire to settle down and carry forward. Ralph Lauren has been very experienced in dressing himself since he was a teenager. His gift from his father made him particularly sensitive to colors and lines. After working as a tie salesman for a short time, he quickly designed a variety of ties that were ahead of the trend at that time with his sense of fashion, and made the first pot of gold by them, and began to emerge. The devotion to work is similar to that of many successful people, and Ralph Lauren is no exception, but his devotion to work is mostly due to his love of fashion rather than the pursuit of business success. He will call the employees in the middle of the night just to discuss how attractive a certain blue color is to him. Walking with friends on the streets of foreign countries, others fall for beautiful women, but what he observes is what is special about the clothes on the man who accompanies beautiful women; In order to fully express his design intention, he even made samples of different colors with expensive fabrics to choose the most ideal color, and all the unsuccessful samples were discarded. He is opinionated, but he is very concerned about what others say about him. He is approachable, but when he is angry, it will make his people tremble. He seems completely heartless, but he can read people's minds at a glance. Employees are impressed by his personal charm and try their best to get his praise, but at the same time they can't help complaining that there is no personal life outside work. Everyone has contradictions, which can also be seen in Ralph Lauren, but if we look at it from another angle, we will find that this contradiction may be the secret of his self-made billionaire. This contradiction stems from his constant struggle for his own life design as an ordinary individual, his creative mind and the real social environment, and his constant struggle to maintain his own style and meet the needs of the public. Seeing this, we can see the experience and wisdom beyond "telling true life stories" from one's struggle. Ralph Lauren1939 was born in Brooks, new york. Starting from 1967, he began to try to sell his own neckties. He claimed that "there are no masterpieces, no sketches, and some are just trying." Later, he set out to design men's wear series, so he got the brand PoLo. At the beginning of this century, 40 years of British and American upper-class life, wild west, old movies, baseball players in the 1930 s and old tycoons are all sources of his design inspiration. It should be said that he played an important role in introducing the simple Sheikh style into the field of fashion design. Ralph Lauren's shrewdness lies in convincing the world that if you can realize your dream of buying Lauren brand, your value will double. He has a unique way of displaying goods, and the store shows a family atmosphere. This method is very successful. The store on Madison Avenue sold more than $30 million in its first year.

Introduction of Ralph Lauren

Ralph Lauren outlined an American dream: a long lawn, crystal antiques and a famous pony. His products, whether clothing or furniture, whether perfume or utensils, cater to customers' yearning for a perfect life in the upper class. Or as Ralph Lauren himself said, "The purpose of my design is to realize people's dreams-the best reality imaginable". Ralph Lauren himself is actually the best example of realizing this American dream: he built a $5 billion business center and his own fashion empire. 1939 Ralph Lauren was born into an unromantic Russian immigrant family. His original name was "Ralph Lifschitz". When he was young, Ralph Lauren had no fashion ambitions. He is only interested in clothes. At that time, all the other boys dressed like Marlon Brando, wearing jeans and a motorcycle shirt, but he dressed like a college student. When he was eleven or twelve years old, he was amused by being asked what clothes he was wearing because of his exquisite clothes. His early fashion education came from movies and fashion magazines. His idols are the Duke of Windsor and katharine hepburn. When Ralph Lauren 16 years old, his brother Jerry (now the boss of Polo men's wear) suggested that their brother change his name to Livhiz, which was often teased. After racking their brains to find, they finally found the "Lauren" with harmonious rhythm. After graduating from high school, Ralph Lauren took a business course at City University of new york, but gave it up two years later. University can't satisfy his wish. "It is nothing new for men and women to wear V-neck sweaters on campus." He told time magazine in 1986. He got a job in a glove dealer and then went to A.Rivertz &; The company sold ties. At the same time, he began to design his own ties, finally found supporters and started his own business. He called this company Polo Fashions. Polo ties are all Italian color patterns, which are twice as wide as standard collars and of course twice as expensive as standard ties. As soon as these ties went on the market, they flew into thousands of households like dandelions blown by the wind. From 65438 to 0968, Ralph Lauren entered men's wear and soon found a market entry point. On the one hand, the students of the ivy league schools say that they want it to dress themselves up, but on the other hand, they don't want too much. Polo's clothes are brighter than boring office clothes, but they are not as exaggerated as hippie clothes. 197 1 year, he opened his first store. 1972 March into women's wear. Ralph Lauren's leisure, beauty and elegance had a great influence on the fashion in the 1970s. And millions of furniture finally made the designer and his equally beautiful wife shine and become celebrities. 1974 The clothes designed for the remake of The Great Gatsby have aroused people's enthusiasm for the pro-British image of tweed because of their gentle demeanor. The next star's homework is: diane keaton's lazy clothes, with the playful taste of boys. This also set off a wave of fashion trends, so licensing agreements followed. In 1978, it was boys' clothing, in 8 1 year, it was girls' clothing, in 1982, it was glasses, in 1983, it was furniture, and in 1985, it was perfume handbag. In the mid-1980 s, his sportswear suddenly blew his personal worship on the flat ground. 1986 Ralph Lauren opened a flagship store on Madison Avenue. This store is a conceptual revolution, because it is the first one to design according to the designer's own "small universe". This shop tries to create an atmosphere of an "old world" country club, but everything in the shop is for sale, from wallpaper to CDs.