What is Amway?

1. Amway is the largest direct selling enterprise in the world.

Amway is the symbol of Amway. Amway official website introduced that Amway Global is a multi level marketing company that produces consumer goods. Amway, located in Ada, Michigan, USA, is a large domestic and foreign manufacturer and distributor of consumer goods. Amway is a Sino-American cooperative enterprise. The foreign company is Amway Asia-Pacific Company of the United States, and the Chinese company is Guangzhou Shixing Investment Company, which belongs to the Administrative Committee of Guangzhou Economic and Technological Development Zone. Amway began with the sincere cooperation between Jay Van Roan and Richard Devosse. They are all descendants of Dutch immigrants. They grew up together. The same growth experience and the personality characteristics of Dutch descendants laid the foundation for them to become partners in the future. From 65438 to 0959, Mr. Jay Van Roan and Mr. Richard Devosse, who were only in their thirties, took the first step in their Amway career in their basement. When the company was founded, there were only five employees, the office area was only 223 square meters, and there was only one product-LOC, but this product was the first detergent containing biodegradable surfactant on the market at that time, and its turnover reached 500,000 US dollars in the first year. 1962, Amway's first branch outside the United States, the Canadian branch, was born, which was the beginning of Amway's growth into a multinational enterprise. 1971May, Amway's first branch outside North America was formally established in Australia, marking Amway's entry into the ranks of international multinational companies. Amway Asia Pacific Company of the United States set up its first branch in Australia on 197 1, and now has exclusive agency rights for Amway products in Australia, Hong Kong, Macau, Malaysia, New Zealand, Taiwan Province Province, Thailand, Brunei and China, with its headquarters in Hong Kong. Amway China was founded in 1992 and officially opened in April 1995. In line with China's national conditions, from June 65438 to July 0998, Amway China was positioned as a large-scale production enterprise, operating in the way of "selling in stores and hiring salesmen". Sales of Nutrilite nutrition and health food, artistry beauty cosmetics, personal care products and home care products, and established an advanced large-scale production base in Guangzhou. Covering an area of 14 10000 square meters, it has a modern logistics center covering an area of 40000 square meters. In the 1990s, the transformation of Amway from the first generation of leaders to the second generation of leaders was successfully completed. Under the leadership of the second generation of leaders, Mr. Steve Van Andel and Mr. De Dimit, Amway has made great progress and opened a new chapter. The close partnership between Richard Devosse and Jay Van Roan, the founders of Amway, and their sincere cooperation and enterprising spirit have become a shining example for the business community.

2. The status and honor of the founder

1. Wen Luoan

He used to be policy committee member of Amway Enterprise Group, consultant of American Private Education Council, consultant of American Business Foundation, chairman of Ford Foundation, director of American National Endowment for Democracy and chief financial officer of Michigan Citizen Research Committee, chairman of American Chamber of Commerce, chairman of the preparatory meeting for the bicentennial celebration of the United States and the Netherlands, and member of the US-Japan Economic Relations Advisory Committee. He won the United Nations International Travel Environmental Protection Award. Sales contact leader achievement award Queen Nassau of the Netherlands awarded the Grand Duke Freedom Foundation the Washington Medal of Honor and the Direct Selling Association Celebrity Award.

②. Video recording

He used to be the chairman and financial chairman of the National Public Interest Law Center, the president of Grand Canyon State College, and the chairman of the American Direct Selling Association. He was awarded honorary doctorate by six universities, "Freedom of Speech Award" by Tongji International Association, and "National Enterprise Executive Award" by American Management Association.

Develop resume

1959, young Richard Devosse and Jay Van Roan co-founded Amway Company in a basement in Grand Rapids, Michigan, USA, and successfully opened the market with an environmentally friendly and multi-purpose concentrated cleaner. In the first year, the turnover reached US$ 500,000, which was a good miracle under the economic situation at that time. The business expanded to Canada, and 197 1 opened its first branch outside North America in Australia. 1972, Nutrilite Food Company officially became a subsidiary of Amway. 1980 annual sales exceeded the 1 billion dollar mark. 1989 was awarded the "Environmental Protection Achievement Award" by the United Nations, becoming the second private enterprise to win this honor. 1995, a large factory building in Guangzhou Economic and Technological Development Zone was officially put into production, and Amway (China) Company also opened in April of the same year. 1996, American private enterprises ranked 22nd. From 65438 to 0997, Nutrilite became one of the largest brands of vitamin and mineral nutritional supplements in the world. 1In July, 1998, with the approval of the Ministry of Foreign Trade and Economic Cooperation, the State Administration for Industry and Commerce and the State Bureau of Domestic Trade, Amway (China) successfully transformed itself by opening a shop and hiring salesmen. In 2000, Amway, Quixtar and Access Business Group merged into Alticor Inc Andagao, and now it has 65,438+03,000 employees and 3.9 million marketers worldwide. In August 2003, the turnover of Jay Van Roan and Richard Devosse in China reached the first place in the world. In 2004, the sales of Amway (China) reached RMB 654.38+0.7 billion, and the tax paid was RMB 3.7 billion, making it the largest market of Amway in the world. In 2006, Amway (China) officially obtained the direct selling license. It means that Amway will be in full swing in the next few years. In 2008, Amway Company first launched its strategic objectives for the next four years. By 20 12 years, Amway's global performance will exceed 1200 million USD! Just hired the former CEO of Coca-Cola Black Woman to join Amway Global Management. She said that the company will implement strong strategic measures to achieve the goal of $654.38+0.2 billion. In 2009, Amway formed a strategic cooperation with China Telecom, and Amway took the lead in entering the 3G era! The annual sales of Amway (China) reached a new high, reaching 20 billion RMB. In 20 12 years, Amway plans to sell 1200 million USD worldwide. At present, Amway's business has spread all over more than 80 countries and regions on five continents, with more than 1.2 million employees and more than 3 million marketers. There are more than 450 products with Amway as the trademark. Amway now has more than 700 product patents, and 430 are still being applied for. Now Amway implements single-level compensation and adds new products.

4. Marketing model

Amway's marketing model is different from other products. They adopt direct selling mode and implement dividend policy for their members. Some people say that Amway is a legal pyramid scheme. In fact, this statement is incorrect, because the essence of pyramid selling is to develop offline and make money. But the purpose of Amway is to make money by selling products, so we should distinguish between direct selling and pyramid selling. At present, Amway's direct selling model is considered by quite a few people as the best marketing model. Everyone can act as an agent, which has indeed brought huge profits to Amway and profits to quite a few people. So Amway has made its own brand and some people's wealth. Amway now has direct sales staff all over the world, and Amway is found in almost every country. In Asia, Amway in Thailand and South Korea is the most developed. There are more than 1200 kinds of products in Amway store in Thailand, which are more than Wal-Mart and Carrefour, including towels and instant noodles we usually use, which are sold in Thailand.