Bezos "retired" and will fly into space in ten days.

Bezos &; Quot retire. Will fly into space in ten days.

Bezos "retired" and will fly into space in ten days. July 5 is the day when Amazon CEO Bezos officially stepped down. Whether Bezos announced his resignation or went to heaven, it had little impact on Amazon's share price or market value. But for Jia, it is not easy to keep Amazon's position in the future.

Bezos "retires" and will fly into space in ten days 1. July 5th is the day when Amazon CEO Bezos officially stepped down, and a legendary era of global online retailing may be coming to an end.

Looking back at the last time Bezos resigned, it was 1994, which was also the period when the first Internet bubble appeared in the United States. 2300%! A set of data shows that the utilization rate of the network is increasing at such a rapid rate every year.

Bezos was moved by this set of data. He made a decisive decision, resigned as the vice president of DESCO, a hedge fund company, got into a garage in Seattle and took out all his savings to start Amazon.

At that time, Amazon was just a niche second-hand book seller platform. No one expected that it would reshape the global retail market in the near future. Shopping malls are no longer popular, and people can receive all kinds of goods with a click of the mouse at home.

Within one month after Amazon went online, the company was able to ship goods to all 50 States and 45 other countries in the United States. In the five years after the establishment of Amazon, their customer registered accounts surged from 65.438+08 million to 6.5438+07 million, and their sales increased from 5.65438+00 million dollars to more than 65.438+06 billion dollars.

While the strength of the company is increasing day by day, luck has also brought a lot of bonuses. When Amazon went public on 1997, it met the first wave of investment boom from big-name investors, thus raising $54 million.

But even with the favor of capital, Amazon is still only involved in low-profit retail business. Wall Street believes that this company will never become a super-profitable big enterprise.

Now, no one will hold this view, because the cloud computing business has become Amazon's printing machine. Bezos predicted the potential of cloud computing earlier than anyone else. As early as 2006, Amazon has launched Web Services (AWS) in cloud computing. This is four years earlier than Microsoft's Azure and seven years earlier than Google Cloud.

For many years after that, AWS became Amazon's profit engine. In 2020, AWS' revenue only accounted for 65,438+02% of the company's total revenue, but it contributed 60% of the company's annual operating profit.

In fact, Amazon was not called Amazon at first, but Cadabra. Bezos chose "Amazon" to put the company name first. Bezos's reason is that the Amazon River is the largest river in the world, which breeds the most species, which also represents his desire to integrate everything into the platform.

As the name implies, after 27 years of development, Amazon has become a "big river" in the Internet field. From cloud computing to advertising business to streaming media, this company covers almost all fields. From 2065438 to September 2008, Amazon's market value exceeded $65438 +0 trillion, and now, this figure has reached $65438 +0.77 trillion.

Bezos: the richest man in the besieged world

Bezos' efforts for Amazon have also made him. 1999 Time magazine named him "Person of the Year", making him one of the youngest people to win this honor and calling him "the king of e-commerce".

Today, Bezos is the longest-serving founder of FAAG, the four major Internet giants in the United States, with a market value of more than $1 trillion.

The soaring market value of the company naturally drives Bezos to become the richest man in the world. According to the latest real-time data of Forbes' global rich list, Bezos is worth $65,438+0.9/kloc-0.40 billion, ranking first.

"Bezos is a combination of pragmatism and idealism," said Wang Peng, an associate professor at Renmin University of China. Wang Peng believes that Bezos is planning a new round of career that can be realized in the foreseeable future after leaving his current job. It may include the integration of artificial intelligence and physical industry, and the exploration in the field of biomedicine.

But looking back on Bezos' journey, some are "unattainable". If investors think Bezos is a visionary and aggressive CEO, then in the eyes of Amazon employees, Bezos' image may not be so tall.

Bezos was selected as the worst boss in the world by Glory at the 3rd International Trade Union Confederation in Berlin, Germany in 20 14, which was the choice of over 1 61500 trade union representatives from1countries. An Amazon employee once said, "If you don't behave well, Bezos will tear you to pieces. If you do well, he will let you get down. "

In addition to the complaints of his employees, Bezos is also unpopular in society. In the eyes of the public, it is natural to "pay more if you earn more", but according to the American news website ProPublica, Bezos did not pay any federal personal income tax in 2007 and 20 1 1 year.

Maybe the real world is not worthy of Bezos' future dreams. After leaving office, Bezos decided to devote himself to the space he had always been fascinated by. On July 20th, he plans to go into space in the first manned plane made by his company Blue Origin.

Sadly, however, a petition that does not allow him to return to earth has collected nearly 654.38+500,000 signatures.

Anti-monopoly: How does the new helmsman sail?

In fact, as Amazon's business has entered a mature growth track, Bezos has not invested so much energy in the company's daily operations in the past two years.

Whether Bezos announced his resignation or went to heaven, it had little impact on Amazon's share price or market value. The indifference of the market may prove investors' confidence in Amazon and the huge enterprise machine created by Bezos in the past 27 years.

Nowadays, it is generally believed that Amazon has established a set of smooth procedures for developing new products, managing discussions and making major decisions. Ma Chao, a financial technology expert, analyzed that from the perspective of giants such as Google and Apple, the replacement of the company's head did not have much impact on the company's operations.

However, the new head of Amazon, Andy Jassy, is still crucial. The handover of Bezos and Jasi marks the first leadership handover of Amazon on the 27th anniversary.

As a follower of Bezos for more than 20 years, Jia's most famous achievement is the establishment of Amazon's huge AWS cloud computing business. "Jia Xi's prestige in AWS is by no means weaker than Bezos. It can be said that Jia Xi is the soul of Amazon. " Ma Chao said.

But for Jia, it is not easy to keep Amazon's position in the future. Regarding the new CEO and how to develop in the future, beijing business today contacted Amazon today, but as of press time, he has not received a reply.

According to Zhang Xiaorong, president of the Institute of Deep Science and Technology, Amazon is now a giant with many development directions to choose from. As the world's top Internet integrated service provider, the future development direction is renewable energy and zero-carbon economy, which is also an area repeatedly emphasized by Bezos.

Zhang Xiaorong further pointed out that cloud computing is of course an important direction for Amazon now, but comparatively speaking, antitrust investigation is a problem that Amazon needs to work hard to solve.

If you want to wear a crown, you must bear its weight. After Jia took office, the first and most important problem he faced was more and more scrutiny from regulators. So he needs to go to Capitol Hill instead of Bezos to solve the company's "antitrust" problem.

Last year, in June+10, 5438, after conducting a 16-month investigation on the competitive behavior of technology giants including Amazon, the anti-monopoly subcommittee of the US House of Representatives concluded that Amazon, Apple, Facebook and Google formed a monopoly.

At the same time, the US Congress is also considering legislating anti-monopoly, and one of the goals of this legislation is the huge business empire Amazon.

Bezos "retired" and will fly into space in ten days. Bezos founded Amazon exactly 27 years ago. The online bookstore he founded in his garage has now evolved into a supplier selling almost all goods. Amazon's business scope has already expanded beyond book sales. For example, Jia helped establish a profitable and market-leading cloud computing service AWS, which operates data centers serving various enterprise computing needs. Amazon is also expanding into Hollywood and health care.

Amazon's share price was originally only $65,438 +0.50 per share, but now it has exceeded $3,500, and its market value has exceeded $65,438 +0.7 trillion, making it one of the companies with the highest market value in the world. Amazon's annual profit almost doubled in 2020, reaching $21300 million. To some extent, this is because the COVID-19 epidemic has prompted more consumers to shop online, which has helped the company's revenue increase by 38% to reach $38,665,438+billion.

Regulatory resistance

What followed was a more rigorous review. Amazon has long been concerned by global regulators on issues such as taxation and data collection, and now the company is resisting antitrust lawsuits that may lead to huge fines.

US President Joe Biden recently appointed Lina Khan, a famous science and technology critic, to lead the Federal Trade Commission (FTC), which is investigating Amazon. Although the details of the investigation have not been made public, it is expected that Amazon, as a retailer of its own products, will be involved in conflicts of interest caused by competition with third-party merchants on its operating platform. Amazon is accused of using proprietary data from third-party suppliers to make cheaper own-brand goods. But Amazon refutes these claims.

At the same time, the US Congress is enacting a new anti-monopoly law, which may change Amazon's business. European regulators have also been investigating some practices of the company.

Many current and former Amazon employees said that Jassy's gentle personality, coupled with his obscurity outside the Silicon Valley circle, may eventually benefit Amazon, because Amazon is always stared at by critics.

John Rossman, a former Amazon executive and author of The Way of Amazon, once said, "When Congress or other stakeholders call to ask or ask sharp questions, Jia will represent Amazon. Perhaps, in some ways, it is not the founder who will help him achieve greater results in these dialogues. "

a rat race

Amazon also faces challenges from many big American companies. For example, retail Wal-Mart is competing with Amazon in the local market with its own parcel delivery service, and Microsoft has signed cloud computing service agreements with top enterprises including Wal-Mart to narrow the leading edge of AWS headed by Jia.

At the same time, Jia also faces potential threats from within. Amazon is trying to cope with the efforts of warehouse employees and employees from other departments to form unions. Although the company's distribution center in Bessemer, Alabama easily repelled some workers' plans to organize unions, labor groups, including truck drivers, vowed that the struggle had just begun.

Amazon also wants to remain attractive to office workers. At present, many start-ups provide employees with more flexible working mechanisms. Initially, the company said it planned to build an "office-centric culture", but soon updated the guidelines, requiring employees to return to the office only three days a week, in line with peers in the industry.

cultural heritage

The transition from Bezos to Jassy will not have much impact on Amazon. Jia himself represents a part of Amazon's corporate culture, and he helped design the core leadership principles to guide employees.

At the beginning of this century, Jia Xi was also regarded as the "shadow" of Bezos. Former employees said that for Bezos, "shadow" is like "brain body double", which helps him to provide another set of eyes and ears in meetings. The official names of these "shadows" are technical assistants, who will help Bezos review his daily activities and prepare for the next one. "Shadow" usually plays a respected role in the company. For Jia, this is an important factor for him to lead Amazon's nascent cloud computing business.

Jia Xi once gave advice to Bezos' next "shadow" Colin Bouillard on how to undertake this work. Blair and other former colleagues say that Jassy and Bezos have the same driving force. But as we all know, he adopted a slightly different leadership style. People close to Bezos say that Bezos may be opinionated, energetic and sometimes aggressive. Jia usually has a soft temperament, but sometimes his attitude may be just as tough, such as recalling the specific details of his speech and accurately pointing out shortcomings.

Jia Xi also has Bezos' hobby, which is to push employees to act in a more far-sighted way. Bezos sometimes concentrates on a project, and to the surprise of many employees, he regularly communicates with the team to ensure that they are on the right track. David David Anderson, former manager of Amazon's AWS and equipment division, said that Jia Xi is "more like Bezos than any other Amazon executive", which is due to his intelligence and deep understanding of Amazon's business from top to bottom.

Anderson recalled an operation meeting of AWS attended by senior leaders. At the meeting, Jia discussed in depth the highly targeted and technical issues. Anderson said: "This surprised me, because this is the head of the whole AWS, but he is very familiar with the technical details at the bottom. I suddenly find it really convincing that he can lead this cause. He not only has great ideas, but also knows the details. "