"News Network" frequently reports these contents of car companies. What's the point?

In recent days, the style of news broadcast has suddenly changed.

CCTV "tirelessly" reported the news of signing contracts, starting construction and subsidies in many places, with similar contents, but one after another. As a rule, these projects can never be on such an important "stage" by level.

Why is this happening?

Because at this moment, confidence is more important than gold! In the final analysis, every economic unit relies on confidence when deciding whether to resume work, whether to increase capital and build factories, update equipment and increase employees.

On February 27th, CCTV reported on the resumption of production of Great Wall Motor. During the epidemic period, the production bases of Great Wall Motor ensure to meet the inventory demand of 15 days. Once there is any abnormality in this process, they have time to deal with it in time to ensure the normal and smooth production.

Once the huge economic machine stops running, it is not easy to get back the lost month.

In the face of the epidemic, how easy is it for automobile manufacturers with more than 60,000 employees to resume production and work? The gradual resumption of production of Great Wall Motor has become a case cited by CCTV, and its Chongqing factory has returned to normal level in early March.

According to the automobile culture, we have never needed an economic totem that symbolizes and leads the future so badly as today.

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Affected by the epidemic, some research structures lowered the GDP growth forecast of China in 2020.

In fact, the upward trend of China's overall economic strength will not change.

Recently, Hurun Research Institute released "2020? Shimao Shenzhen-Hong Kong International Center? Hurun global rich list released (see: release list! Musk's wealth surpassed Ma Yun to become the richest man in the automobile industry? |? Cars can read), as of June 65438+1October 3 1, China * * * has 799 billionaires, more than the United States ranked second and India ranked third combined.

There are 28 16 entrepreneurs in the world, 346 more than last year and 727 (35%) more than five years ago. The United States set a new record of 626 billion-dollar entrepreneurs, and China added 182 new faces, reaching 799 billion-dollar entrepreneurs. Today, there are more billionaires in China than in the United States and India combined.

From the perspective of industry, the wealth created by science and technology industry accounts for 18% of the total wealth, followed by investment, accounting for 1 1%, retail sales accounting for 9%, and real estate accounting for 8.5%. According to the number of people, 12.7% of the listed entrepreneurs' wealth mainly comes from science and technology, followed by real estate, accounting for 9.6%, manufacturing accounting for 8.7% and investment accounting for 8.6%.

At first glance, the above data is not surprising, but there is actually a key detail behind it: many people don't notice that China has added 182 new faces this time, which is three times that of the United States, and China has widened the gap with the United States again. China is an export-oriented factory in the world. After more than a year's struggle with the world's top leaders on tariff issues, the top rich groups have steadily expanded. This signal is enough to show the resilience of China's economy. China's economy is still on the rise, and its overall strength is still increasing.

This only means that after the epidemic is over, China will enter a new cycle: more challenges, more steady pace, better quality and more intense competition.

For example, in order to activate the car buying market, Great Wall Haval Automobile proposed "stress-free car buying". Throughout March, the online group buying meeting of "Haval Thousand Clouds Group Buying, 600 million subsidy live broadcast" was held. Haval's online marketing lasted 13 days, with orders exceeding 10,000 vehicles, and 600 million subsidies also set off a price war in the automobile market.

Looking back at history, it seems that every economic cycle in China has an economic totem, and this round of "cloud" marketing and subsidy promotion emerge in an endless stream. Behind this, there are contributions from private enterprises. And CCTV frequently broadcast Geely Automobile and Great Wall Motor, representatives of private economy, which released this signal.

1992 After Deng Gong's southern tour, China returned to the correct road centered on economic construction. The whole country has accelerated the transition from a planned economy to a market economy and is thriving. Two years later, Shenzhen, as a pioneer of reform, launched the "Wang Di Building" on Shennan Avenue. At that time, the tallest building in China, with a height of 383 meters, showed the world the prosperity and development of private economy in China.

After China's accession to the WTO, it took several years to reform many foreign trade systems that did not conform to the international rules and fully integrated into the world economy. If Shenzhen was the representative of China's "manufacturing industry" before opening to the outside world, then Shanghai Pudong New Area is now the representative of China's "service industry". China's center of gravity has shifted to the Yangtze River estuary.

The landmark totem representing China's economy was handed over from Shenzhen to Shanghai. The construction of 1 19 Shanghai Tower announced the arrival of China era to the world: facing the impact of the subsequent American subprime mortgage crisis, China will become the engine and engine of the global economy.

Every time people look up and see these landmarks, they will be full of confidence in the future and daydream about China's economy, inspiring countless people to start businesses and create wealth.

At that time, the Wang Di Tower and Shanghai Tower were not simple landmarks, but totems that indicated the next take-off of China in the future.

Then, in the new economic cycle, where will the totem symbolizing the private automobile industry in China be born?

The answer is the center of the whole world in the future, xiong'an new area.

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According to statistics, in 20 18, the total economic output of the northern region accounted for 38.5% of the whole country, which was 4.3 percentage points lower than that in 20 12. The growth of northern provinces has slowed down, and the national economic center of gravity has moved further south, but behind this is that xiong'an new area's power has not yet broken out.

Under the trend that the south is strong and the north is weak, xiong'an new area is undoubtedly the front position for China to participate in the fierce competition of world urban agglomerations, and it is also the key to determine the future economic trend.

First, the largest technology enterprise group in China has gathered here.

Secondly, the policy driving force here is the strongest.

Third, the specifications here are quite high, and it has been designated as the "Millennium Plan" by the top-level design.

Of course, it must be no ordinary skyscraper that can speak for the country. It usually requires four characteristics:

First, there are suitable time and space nodes; Second, it has a wide range of consumers; Third, there are powerful economic people; Fourth, it has the most advanced comprehensive strength of products.

Only by putting these four elements together can we become the spokesmen of the times. Great Wall Motor, backed by xiong'an new area, has a wide range of consumers and great global ambitions. At the same time, it is also a private car company with comprehensive product strength and technical driving force.

Haval technology center

On the node. Baoding, where Great Wall Motor is located, and xiong'an new area, which is backed by it, have no towering buildings, but Great Wall Motor is the most representative local car company.

In terms of influence. On February 2 1 day, Great Wall Motor Co., Ltd. (hereinafter referred to as "Great Wall Motor") released the 20 19 annual performance report. In 20 19, Great Wall Motor achieved a total operating income of 96.455 billion yuan and a net profit of 4.526 billion yuan. In the second half of 20 19, the net profit was 2.975 billion yuan, up 94.3% year-on-year, which maintained sufficient development resilience.

Degree of aggregation. Great Wall Motor has built a global system layout of R&D, production and sales. On the R&D level, Great Wall Motor insisted on "over-investment" in R&D, and successively set up overseas R&D centers in Japan, the United States, Germany, India, Austria and South Korea, and built an R&D pattern of "seven countries and ten places" with Baoding headquarters as the core, covering Europe, Asia and North America, which has achieved fruitful results in the field of "new four modernizations" of automobiles and provided for the globalization strategy.

In terms of product strength. As the first professional SUV brand in China to enter 5 million clubs, Haval SUV has set a record of the first domestic SUV sales for 65,438+00 years in a row, becoming the market leader of SUV in China and even in the world.

A car is a city.

It brings together all the driving forces, just like a miniature version of "China Economy".

In 1980s, Shenzhen Special Economic Zone was established, and people all over the country were full of expectations for Shenzhen. "East, West, North and South, Guangdong makes a fortune" has set off a great wave of wealth creation.

Forty years ago, Shenzhen had no high-rise buildings, industrial facilities and financial strength. Only an inclusive and open atmosphere can satisfy the regional advantages of Hong Kong as a super contact. Finally, it combines the East and the West, learns from others, relies on the desire and enthusiasm of immigrants for entrepreneurial innovation, and relies on the continuous trial and error exploration of entrepreneurs and local governments, and Shenzhen has undergone earth-shaking changes.

This is also very similar to the development of Great Wall Motor. I won't go into details here, which is one of the reasons why CCTV reports frequently.

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Today, the Great Wall Bus Station ranks in the first line of returning to work and is one of the bridgeheads leading the confidence recovery.

When other places choose the safest "conservative" method, stick to their guns and refuse foreigners, Great Wall Motor dares to rebuild its confidence in resuming production and consumption. Haval launched a series of anti-epidemic actions to relieve the pressure on dealers, ensure the safety of employees, and wholeheartedly provide intimate and reassuring services to consumers, demonstrating the humanistic care of China's leading automobile brands and the tolerance and responsibility of China's SUV global leader. The China automobile brand represented by Haval will play a leading role, which will surely lead the China automobile market to heat up steadily in an extraordinary period.

This is the confidence of Great Wall Motor represented by Haval. How to rebuild consumer confidence and how to treat consumers, the well-known H series and F series are already in action.

After the pneumonia epidemic has passed, car buyers who have lost confidence in Wuwei brand will vote with their feet again to go to brand stores with better products, stronger sales execution and more transparent services.

Overview of Bali River

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.