Development history of EDM

According to Ray Tomlinson, the inventor of e-mail, e-mail was born in the autumn of 197 1 year (the exact time has not been verified). At that time, there was already a computer program that could transfer files and an original information program. However, the use of both programs has great limitations-for example, the person who uses the information program can only send the communique to the receiver, and the computer of the receiver must be the same as that of the sender.

When e-mail was invented, Tomlinson was an important engineer at Bolt beranek Newman Research Company (BBN) in Cambridge, Massachusetts. At that time, the company was employed by the US military to participate in the construction and maintenance of the ARPANET network (the predecessor of the Internet). Tomlinson studied the existing file transfer program and information program, and developed a new program, which can send and receive information through the computer network without any previous restrictions. In order to make people have easy-to-identify email addresses, Tomlinson decided to use the @ symbol, which is preceded by the user name and followed by the user's email address. E-mail was born. Although e-mail was invented in 1970s, it didn't rise until 1980s. The silence in the 1970s was mainly due to the fact that there were too few people using Arpanet at that time, and the network speed was only one twentieth of the current standard speed of 56Kbps. Due to the limitation of network speed, users at that time could only send text messages, instead of sending many photos as they do now. By the mid-1980s, personal computers were booming, and e-mail began to spread widely among computer fans and college students. By the mid-1990s, the Internet browser was born, the number of netizens around the world surged, and e-mail was widely used. The first program to make email mainstream was Euroda, written by Steve Donnell at 1988. As Euroda was the first email management program with a graphical interface, it quickly became the main email program used by companies and universities. However, Ouroda's position did not last long. With the rise of the Internet, Netscape and Microsoft have successively launched their own browsers and related programs. Microsoft and its prospects make Euroda gradually decline. In the past five years, the biggest change in e-mail is the rise of e-mail based on the Internet. People can maintain their e-mail accounts on the e-mail website through any networked computer, instead of just using e-mail on their networked computers at home or in the company. This kind of mail was promoted by Hotmail. Now Hotmail has become a popular website. In August, Microsoft announced that the number of users of mail service has reached 1. 1 billion. However, when Microsoft acquired this website at 1998, it only spent 400 million dollars, and was later regretted by Chabir Buhatil, the founder of Hotmail. Hotmail's success inspired a large number of competitors, and soon e-mail became an essential service for portals, and Yahoo, Netscape, Netease, Tencent, Sina, Sohu and others all had their own e-mail services. The origin of mail marketing can be traced back to1April, 1994 12. Kanter and Siegel, who are engaged in immigration business, sent an advertisement letter of "green card lottery" to 6,500 news groups they could find, which caused crazy downloading and forwarding at that time. Their "mail bomb" paralyzed the services of many service providers. In 1996, the two lawyers also co-authored a book, How to Make Money on the Internet Superhighway, and introduced their brilliant experience: advertising information through the Internet attracted 25,000 potential customers, of which 1000 turned into new customers and made money from it. In their view, e-mail marketing through the Internet is an unprecedented marketing method with almost no cost. However, it seems that this behavior of "spamming" emails without users' permission can not be regarded as real email marketing. 1999, Seth Godin, a marketing expert, published the book Franchise Marketing, which comprehensively and systematically discussed the franchise mail marketing. Later, people called Seth Godin the father of franchise marketing.