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Fast food immigrants
I. Development of panda express panda express is a world-famous fast food restaurant, which was founded in California. Its founder is Cheng Zhengchang, a businessman from China who was born in Yangzhou. His family first moved to Taiwan Province Province, China, and then immigrated to Japan and the United States. At first it was called. Jufengyuan? Because? Panda fever? Reason, so I changed the name of the store to Panda Express. Cheng Zhengchang has changed foreigners' inherent impression of Chinese restaurants' heavy oil smoke and unclean environment, and the process from decoration style to cooking seasoning is run in the American management way. After years of hard work and development, there are now more than 2,000 Panda Express, and its business has expanded to many countries.
Second, Panda Express still has a long way to go in China. Because of its excellent quality and low price, it was quickly liked by Americans. However, panda express is not an authentic Chinese food, because in order to meet the tastes of foreigners, Chinese food has been improved a lot, such as diced chicken with dried tangerine peel and kung pao chicken, which has become less spicy, sweet and sour. This time, panda express settled in Kunming, China, not only for dinner, but also for breakfast and supper. The per capita income is almost less than that of 20 yuan. In addition to the signature dishes that the American market likes very much, there are also some China specialties, such as kebabs and Zhang Fei beef. Now, panda express is just testing the water. Whether they can win a place in China catering still has a long way to go.
Since the world's largest China restaurant chain officially entered Kunming, China, it has not only continuously produced products that are deeply loved by foreigners, but also produced some new dishes with China characteristics. China restaurant already? The vassal regime? Situation, many catering brands have developed well and expanded many stores. This time, although panda express's presence has brought fresh blood to China catering, China people are very picky about their tastes, and we have to make a lot of efforts to meet the tastes of China people.
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