What are the methods of network promotion?

Successful online marketing does not depend on how many marketing methods you use, but on which one you are more familiar with and good at. Choose your best marketing method, and you will get the best marketing effect. Every marketing method has a success story. If you want to succeed, you must thoroughly study the following marketing methods and be good at using them.

There are many ways of online marketing. From the perspective of promotion, the following methods are generally adopted:

Search bid

This is a widely used promotion method at present, which is very popular among small and medium-sized enterprises. By narrowing the distance between meaning and target customers, search engine service providers often boast to advertisers that they are engaged in precision marketing, but accuracy depends on their own judgment.

It is worth mentioning that the initial promotion cost of search bidding marketing method is not very high, and most enterprises can afford it, and it has certain accuracy. This is also the reason why search engine service providers such as Google and Baidu can make a lot of money.

Website advertisement

Banner and Flash advertising promotion on the website is a traditional way of network promotion. This kind of advertisement has a wide target audience, unlike search bidding, which can target potential target customers. At present, website advertising is one of the main ways to make profits for domestic portals such as Sina, Sohu and Netease.

This kind of advertisement, because of its high price, is often unaffordable for ordinary small and medium-sized enterprises. At the same time, due to the economic returns brought to small and medium-sized enterprises, the effect is difficult to evaluate. Therefore, larger portals generally do not go to small and medium-sized enterprises to buy advertising accounts.

Soft text propaganda

A high-quality soft article can not only make your website get a lot of traffic, but also establish your company's image in the eyes of customers or competitors. However, the premise is that soft texts must be "lethal" in order to continue to attract others to read. Because of "high quality", it is often reprinted by editors of other websites, so the effect is better.

For most companies, the first question is how to write soft articles, and whether there are enough experts who know the industry or market to write decent soft articles.

It is worth reminding that if the soft text is not well written, it will be laughed at by readers, so before the soft text is published, it should be carefully revised to ensure that it can play a better role.

Website SEO

Website SEO is essential, because most of the current website traffic mainly comes from search engines. Without SEO, it is obviously difficult to get free traffic from the exploration engine. It is worth reminding that don't take SEO as the main job of website operation, or you will fall into the SEO trap.

I once knew an Internet company, and often held meetings to discuss how to do SEO. As a result, it has affected the development of its products and market business, and SEO has not been significantly improved. Therefore, I really want to remind those internet companies that have just entered the business, don't SEO all day, and don't forget what is important? It is the product, the market and the performance.

Network video advertisement

In the past, people used to transmit information through words, pictures and so on. Online video communication is more direct, vivid and easily accepted by everyone. At present, the rapid rise of video websites makes video advertising as a marketing method more imaginative in the future.

Personally, video advertising will develop better and better in the future. At present, the well-known video websites on the Internet include Tudou, Wole and Ku6. Because the positioning crowd of video websites is different, when you choose to do advertising promotion of video websites, you should promote them according to your actual situation.

event marketing

Some time ago, the marketing cases: Coca-Cola and the Olympic torch relay on QQ, and the marketing of "banning Wang Laoji" launched after Wang Laoji donated 100 million yuan were all very successful marketing cases.

East-west marketing focuses on creativity, and with good creativity, it is not afraid of no effect. If there are strong resources as background support, the marketing effect may be better.

Blog promotion

It is nothing new for enterprises to start blogs to promote corporate culture, ideas and products. As a new promotion method, blog has been recognized and used by many enterprises. Some enterprise blog websites, such as China Enterprise Blog Network, began to write blogs specifically for enterprises.

Blogging for online publicity is relatively small-scale publicity. The actual effect, except the flow, is difficult to evaluate. However, after all, corporate blog can be regarded as a means of publicity, and the effect is more or less certain.

Bbs promotion

At present, online communities or forums based on BBS are scattered all over China. It is difficult to get better marketing effect in BBS community. But if these large and small communities or forums are unified and integrated, and then marketing activities are carried out, the effect may be very different.

Some people often like to go to some popular forums to post and promote, but this kind of advertising post will generally be deleted by community administrators before long, and the effect is not necessarily good.

Directindustry b2b platform

B2B platform is widely welcomed by SMEs. Small and medium-sized enterprises often face problems such as insufficient funds. They hope that any promotion expenses they pay can win orders, otherwise it will easily be regarded as invalid.

B2B platform, currently there are online marketing platforms such as global sources, Alibaba, mic and HC.

Software promotion

Software promotion is also a common promotion method on the Internet. There are many successful cases, typical cases are Window bundled IE, QQ software bundled music software and so on. The first premise of software promotion is that the borrowed software must be of use value to users and users are willing to accept it.

One thing to remind, if you apply this promotion method, you should pay attention to your image and not be too rogue, otherwise you will not get good promotion effect and may be criticized a lot. Maybe you will be sued by the anti-rogue software association, which will make you lose your wife and lose your soldiers.

Email marketing

Almost all Internet companies are using an ancient marketing method. Internet companies believe that getting users' emails is like getting a "channel" that can be publicized to users. The best use of email marketing is some famous online giants in China. They send you emails every day, which annoys you.

If big companies are still like this, small companies will naturally be a cinch. If you have an email address, send it. As for the effect! Let's talk about it later. Anyway, it's a waste not to send emails, and you may get a first-line business opportunity if you send them.

It is worth noting that the interface and content sent to users should be very creative, which is easy to arouse the further interest of mail users, so as to achieve better results.

Word of mouth publicity

Good wine is not afraid of deep alleys. Indeed, good products, useful and valuable products for customers, will naturally get the reputation of users. It is not so much a marketing tool as an "effect witness".

To achieve this effect, you need to develop products that are very valuable to users, and you can't do without them once. Then they can introduce their friends to use it. Unconsciously, the product has been promoted.

Link exchange

Exchange friendship links, make friendship links with large websites and well-known websites, get more attention and win more clicks.

In addition, you should also find a website with high Google-PR value as a friendly link. Websites with high PR value are more likely to be favored by search engines, and each page of the website is more likely to be included by search engines. The more you include, the more traffic you get from search engines.

Of course, Internet marketing can't have only these thirteen articles.

For marketers, four major events, namely, the popularization of immigration concept, market research, company brand communication and target customer collection, have been realized without spending a penny or two, which is indeed a classic for marketers! For the media, the click-through rate is increased without firing a shot, which further attracts the attention of the public, promotes the media platform and enhances the stage influence of the media. Carve one more sword, a win-win outcome!