Copywriting for writing essays

1. How to write a creative copy

1. The creativity of copywriting comes from your tone

I have a friend who makes silver jewelry. In the literary and artistic line, the things they send out every day are poetic and picturesque, and they are all on the right tone. Their jewelry is not about products, but about feelings, so everyone likes it. I personally prefer the NetEase Easy Moment category, so my stuff is similar to their style. When you can maintain this tone, occasionally changing the taste can also arouse users' attention.

2. The creative copywriting must have connotation

First of all, you have to understand what your central idea is and whether you purely want to share it, such as: chicken soup for the soul, small life Common sense, many people are willing to share it, and the sharing rate is very high. If your content is to express every thought or to spread your own products, such as Dux, their copywriting is often creative and content, and the industry has always been a model for learning. That said, what you want to say matters. 2. How to write an attractive copy

A good article must have three elements. Soft articles are also articles and must also have three core elements. They are product selling points, soft article themes and content materials.

The product selling point is the core selling point you want to promote a product. The soft article theme is to package this core selling point to attract users. Content materials are materials that make the theme of the soft article concrete. Let’s talk about it one by one:

First, discover the core selling points of implantable soft articles. Since the purpose of writing soft articles is to promote a product or brand, the selling point is very important. Generally speaking, what attracts users the most in soft articles is the "material" they are interested in; and the products we want to promote are usually not interesting and few people will be interested in them. If there is too much product information in the soft article, it will not only directly affect the user's reading experience, but also lead to poor communication effects. Also, because there is too much promotional information, users cannot focus on the product and cannot have a deep impression. Therefore, the space we can play in product selling points is very limited. Therefore, it is necessary to make a "single point breakthrough" and seize 1-2 selling points of the product for packaging. These selling points must be the most distinctive and impressive points of your product. The more unique and specific the better.

Second, the theme of the soft article. The soft article theme is the channel connecting users and product information. When choosing a theme, you need to first find the target audience for the product. Then understand what common “pain points” or “high points” these people have. Then choose a soft article topic that can hit their "pain point" or "high" point at once. At this time, you should pay attention to the fact that writing soft articles is the most difficult. A good article must have three elements. Soft articles are also articles, and they must also have three core elements. They are product selling points, soft article themes and content materials.

The product selling point is the core selling point you want to promote a product. The soft article theme is to package this core selling point to attract users. Content materials are materials that make the theme of the soft article concrete. Let’s talk about it one by one:

First, discover the core selling points of implantable soft articles. Since the purpose of writing soft articles is to promote a product or brand, the selling point is very important. Generally speaking, what attracts users the most in soft articles is the "material" they are interested in; and the products we want to promote are usually not interesting and few people will be interested in them. If there is too much product information in the soft article, it will not only directly affect the user's reading experience, but also lead to poor communication effects. Also, because there is too much promotional information, users cannot focus on the product and cannot have a deep impression. Therefore, the space we can play in product selling points is very limited. Therefore, it is necessary to make a "single point breakthrough" and seize 1-2 selling points of the product for packaging. These selling points must be the most distinctive and impressive points of your product. The more unique and specific the better.

Second, the theme of the soft article. The soft article theme is the channel connecting users and product information. When choosing a theme, you need to first find the target audience for the product. Then understand what common “pain points” or “high points” these people have. Then choose a soft article topic that can hit their "pain point" or "high" point at once. At this time, you should pay attention to that the most difficult part of writing soft articles is how to transition to the introduction of the product very naturally after writing the informative content in the article. Otherwise, it would be embarrassing if you work hard to code a lot of words but find that they don’t connect. When choosing a theme, consider whether the theme can be well packaged around the core selling points. It is best to write out the connecting part before writing the soft article, and then collect other materials.

Third, content materials. After determining the product selling points and the soft article theme, you need to collect good content to improve users' reading *** and use strong arguments to support your views. The theme of the soft article can be as wild as it wants, but when it comes to specific writing, it must be self-explanatory. Whether you want to suggest that everyone "be kind to yourself as a human being" or advocate that "only being kind to yourself is the most true thing." It is necessary to collect relevant materials around the theme to demonstrate. For example, let’s write a soft article for a headset. The core selling point of this headset is the “most beautiful headset in history”. In order to reflect the selling point, the author wants to use the history of the development of the shape of headphones to package it.

In the soft article, the author first introduces the earliest headphones, which were bulky and ugly, and then through the headphones that have been continuously improved from generation to generation, readers can see that the evolution trend of headphones is getting lighter and more beautiful. Finally, I naturally put the headphones to be advertised at the end of the article, which is equivalent to telling readers that this headset is the latest generation in the evolution process, and it is also the most beautiful generation.

Finally, some more profound topics are displayed in pure text; general soft articles can improve the reading experience through pictures and texts. In short, after achieving the three elements, the details should also be as perfect as possible. 3. How to write a good copy

What is a good copy? 1. Speak human language Suppose you produce the latest mobile phone, which has an 8-megapixel camera, a 1080p resolution display, can shoot ultra-high definition, and can also edit and share.

How will you market to users? Would you say: "The new 8-megapixel camera provides video shooting capabilities up to 1080p ultra-high definition, and the phone has built-in editing tools that can be shared directly with friends." Although the words are clear, ordinary users will be blocked. Except for professional terms such as 1080p.

They don’t know what the number represents or how much is good. Let’s see what the iPhone says.

"Shoot, edit, share. All in HD."

It doesn't need to be too complicated, users can understand it at a glance. We say that users don’t care about these technical parameters, they only care about “what it can do and how much better it can be than others.”

(Thanks to Fat Hu Fei for providing the case. For more Apple copywriting, please refer to Apple’s first copywriting) Things you know often inspire more confidence than things you don’t know, and unfamiliar things can only generate awe and speculation. If you change "Drink Wanglaoji for fear of getting angry" into "a cold Chinese herbal drink that can dispel the heat in the human body", and change "give your intestines a bath" into "clear the body of feces, detoxify and nourish the skin", you will still remember They? 2. Concise and sufficient Everyone thinks that Apple’s copywriting is very good, concise and to the point.

So the fewer words, the better? I think from a design perspective, the fewer words, the more concise and elegant the page will be. However, this is not the case in the eyes of a copywriter.

79% of people do not know how to read and only scan and browse; while 16% of people read everything. These 16% of people are your target group and are interested in your product.

If they are not interested in your product, they will not care how many words you have on your page. Foreign IDC institutions have conducted research on online shopping users and found that 50% of users did not complete their purchases because they received insufficient information.

Once users find the information they need, they will skip the rest and click the buy button. If they read the entire page and aren't impressed, there's something wrong.

This is the homepage of a website. Can you tell what it does? So, try to provide complete information. There is no long copywriting, only poor copywriting, which must be based on a sufficient foundation and take into account the context.

Some people may ask, what should I do if there is too much information on the page? It's actually very simple, just use tab or link. 3. Authenticity and credibility There are so many traps online now that product managers are mistaken for scammers when giving away prizes.

Some things are easy to say, but difficult to make others believe. You need to provide enough evidence to prove yourself. The above is the introduction page of Dyson vacuum cleaners.

The cost of replacing the bag, belt and filter of an ordinary vacuum cleaner is about $267 over five years, but Dyson’s design removes these attachments, so users do not have to spend money on them. "Other vacuums keep costing" "Dyson vacuums keep working".

A simple comparison can stimulate users' desire to buy, because I have every reason to convince you. 4. Switch positions and tell the user what he can get, not what you have.

Instead of saying "we can provide first-class service", it is better to say "you can have first-class service". People always care more about themselves. So, try to avoid the first person.

The above is part of the feature introduction of QQ2012. "New video beautification function", the subject is actually us, "We have added a new video beautification function".

What is the user’s reaction at this time? "oh". If you change the position to: "You can chat with each other under the stars."

Maybe the user will go from "oh" to "wow". Putting yourself in the other person’s shoes and telling them what benefits they can gain will make it easier to win recognition from users.

5. Emotional and emotional copywriting can give users a sense of intimacy and arouse their ***. You can try to express it in terms of your life or what you know about other people's lives.

If something moves you, it is likely to move others. "Before the real Prince Charming appears, protect her like a prince - Chimei True Color" All fathers of daughters should be shocked when they see it, right? There is no need for clichés and sensational words, and the love between father and daughter can be expressed vividly with fairy tale-like simplicity.

Does the image of an ordinary man running around and working hard for his daughter come to mind? Ordinary things around us are the easiest to impress users.

Just like the opening video: (Beggar) "I am blind". (Passer-by) "I'm not, I can't feel your pain."

(Beggar) "It's such a beautiful day..." (Passer-by) "It is indeed, it's a pity you can't see it." This That’s the charm of ***Ming.

How to write copy? After referring to several articles, I summarized a quick copywriting method. In simple terms, I invite everyone to give it a try. Let’s take fast payment as an example: 1. Suppose you are introducing fast payment to a friend, what would you say? You can speak as much as possible and remember to use colloquial vocabulary.

For example, "Tell you a good way to pay. Quick payment. You only need 2 passwords to pay. You don't need to log in to online banking or bring a USB shield. It's safe and fast, and it greatly reduces the payment time." 2. Extract the key point, that is, the key selling point "Quick payment, you can pay with only 2 passwords, no need to log in to online banking, no need to bring a USB shield, it is safe and fast, greatly reducing the payment time."

According to the above statement, " "No need to log in to online banking" and "Reduce payment time" are the key points of this sentence. In summary, it is "convenient" and "fast".

Then select one of them as a keyword, taking "quick" as an example. 3. Translated into benefits to users “can save you time” 4. Proven to make facts more intuitive People’s attention hierarchy: graphics are the most intuitive, followed by numbers, and finally text.

If you can use graphics and numbers to express it, firstly, it can attract the user's attention, and secondly, it can make it easier for the user to understand and believe. Assuming that the online banking payment time is 60 seconds and the quick payment time is 10 seconds (the data is for reference only), then the time saved is 50 seconds.

Just say that users in the 50s have no idea. It can be converted into a percentage to make it more intuitive for users. “Quick payment helps you save 83% of payment time” 5. Check it again the next day after overnight testing, or ask someone to do a small survey. At this time, you can better discover problems with context connection and user voice.

If you cannot decide which of the two expressions is better, you can use the ABtest method and let the data tell you the answer. The above method is possible. 4. Find famous quotes on various topics for writing essays

Life should be like a candle, burning from top to bottom, always bright. ——Xiao Chunu The value of life is measured by the work a person has done for the contemporary era. ——Xu Wei The road is made by feet, and history is written by people. Every step a person takes is writing his or her own history. ——Ji Hongchang The spring silkworms will not stop running out of silk until they die, but the silkworms will not stop until they are pregnant. As long as there is still a breath left, you must work hard and leave it as a good area for youth. —— Wu Yuzhang I hope that every time I recall, I will not feel guilty about life —— Guo Xiaochuan A person’s life may burn or decay. I cannot decay, I am willing to burn! —— Ostrovsky If you want to love your own value, you have to create value for the world. —— Goethe Society is like a ship, and everyone must be prepared to steer the ship. ——Ibsen Life is not a pleasure, but a very heavy task. —— Leo Tolstoy The value of life is not measured by time, but by depth. —— Leo Tolstoy,

The above can be used for frustrations, hardships, and perseverance. 5. How to write a good copy

What is a good copy? 1. Speak human language Suppose you produce the latest mobile phone, which has an 8-megapixel camera, a 1080p resolution display, can shoot ultra-high definition, and can also edit and share.

How will you market to users? Would you say: "The new 8-megapixel camera provides video shooting capabilities up to 1080p ultra-high definition, and the phone has built-in editing tools that can be shared directly with friends." Although the words are clear, ordinary users will be blocked. Except for professional terms such as 1080p.

They don’t know what the number represents or how much is good. Let’s see what the iPhone says.

"Shoot, edit, share. All in HD."

It doesn't need to be too complicated, users can understand it at a glance. We say that users don’t care about these technical parameters, they only care about “what it can do and how much better it can be than others.”

(Thanks to Fat Hu Fei for providing the case. For more Apple copywriting, please refer to Apple’s first copywriting) Things you know often inspire more confidence than things you don’t know, and unfamiliar things can only generate awe and speculation. If you change "Drink Wanglaoji for fear of getting angry" into "a cold Chinese herbal drink that can dispel the heat in the human body", and change "give your intestines a bath" into "clear the body of feces, detoxify and nourish the skin", you will still remember They? 2. Concise and sufficient Everyone thinks that Apple’s copywriting is very good, concise and to the point.

So the fewer words, the better? I think from a design perspective, the fewer words, the more concise and elegant the page will be. However, this is not the case in the eyes of a copywriter.

79% of people do not know how to read and only scan and browse; while 16% of people read everything. These 16% of people are your target group and are interested in your product.

If they are not interested in your product, they will not care how many words you have on your page. Foreign IDC institutions have conducted research on online shopping users and found that 50% of users did not complete their purchases because they received insufficient information.

Once users find the information they need, they will skip the rest and click the buy button. If they read the entire page and aren't impressed, there's something wrong.

This is the homepage of a website. Can you tell what it does? So, try to provide complete information. There is no long copywriting, only poor copywriting, which must be based on a sufficient foundation and take into account the context.

Some people may ask, what should I do if there is too much information on the page? It's actually very simple, just use tab or link. 3. Authenticity and credibility There are so many traps online now that product managers are mistaken for scammers when giving away prizes.

Some things are easy to say, but difficult to make others believe. You need to provide enough evidence to prove yourself. The above is the introduction page of Dyson vacuum cleaners.

The cost of replacing the bag, belt and filter of an ordinary vacuum cleaner is about $267 over five years, but Dyson’s design removes these attachments, so users do not have to spend money on them. "Other vacuums keep costing" "Dyson vacuums keep working".

A simple comparison can stimulate users' desire to buy, because I have every reason to convince you. 4. Switch positions and tell the user what he can get, not what you have.

Instead of saying "we can provide first-class service", it is better to say "you can have first-class service". People always care more about themselves. So, try to avoid the first person.

The above is part of the feature introduction of QQ2012. "New video beautification function", the subject is actually us, "We have added a new video beautification function".

What is the user’s reaction at this time? "oh". If you change the position to: "You can chat with each other under the stars."

Maybe the user will go from "oh" to "wow". Putting yourself in the other person’s shoes and telling them what benefits they can gain will make it easier to win recognition from users.

5. Emotional and emotional copywriting can give users a sense of intimacy and arouse their ***. You can try to express it in terms of your life or what you know about other people's lives.

If something moves you, it is likely to move others. "Before the real Prince Charming appears, protect her like a prince - Chimei True Color" All fathers of daughters should be shocked when they see it, right? There is no need for clichés and sensational words, and the love between father and daughter can be expressed vividly with fairy tale-like simplicity.

Does the image of an ordinary man running around and working hard for his daughter come to mind? Ordinary things around us are the easiest to impress users.

Just like the opening video: (Beggar) "I am blind". (Passer-by) "I'm not, I can't feel your pain."

(Beggar) "It's such a beautiful day..." (Passer-by) "It is indeed, it's a pity you can't see it." This That’s the charm of ***Ming.

How to write copy? After referring to several articles, I summarized a quick copywriting method. In simple terms, I invite everyone to give it a try. Let’s take fast payment as an example: 1. Suppose you are introducing fast payment to a friend, what would you say? You can speak as much as possible and remember to use colloquial vocabulary.

For example, "Tell you a good way to pay. Quick payment. You only need 2 passwords to pay. You don't need to log in to online banking or bring a USB shield. It's safe and fast, and it greatly reduces the payment time." 2. Extract the key point, that is, the key selling point "Quick payment, you can pay with only 2 passwords, no need to log in to online banking, no need to bring a USB shield, it is safe and fast, greatly reducing the payment time."

According to the above statement, " "No need to log in to online banking" and "Reduce payment time" are the key points of this sentence. In summary, it is "convenient" and "fast".

Then select one of them as a keyword, taking "quick" as an example. 3. Translated into benefits to users “can save you time” 4. Proven to make facts more intuitive People’s attention hierarchy: graphics are the most intuitive, followed by numbers, and finally text.

If you can use graphics and numbers to express it, firstly, it can attract the user's attention, and secondly, it can make it easier for the user to understand and believe. Assuming that the online banking payment time is 60 seconds and the quick payment time is 10 seconds (the data is for reference only), then the time saved is 50 seconds.

Just say that users in the 50s have no idea. It can be converted into a percentage to make it more intuitive for users. "Quick payment helps you save 83% of payment time." 5. Overnight test and check again the next day, or ask someone to do a small survey. At this time, you can better discover problems with context connection and user voice.

If you cannot decide which of the two expressions is better, you can use the ABtest method and let the data tell you the answer. The above method is possible.

6. How to write a good soft article

The purpose of soft article advertising is to attract the attention of potential consumers with less investment, enhance the sales power of the product, and improve the reputation of the product. Under the subtle influence of soft articles, the strategic and tactical purposes of the product can be achieved and the consumer group can be guided to purchase.

The essence of soft articles is hidden advertising. When writing, you must focus on the product. First of all, you need to study the research data in detail, and at the same time understand the relevant content (such as industry intelligence, industry information, etc.). It is best to understand your product features, functions, target consumer groups, and promises to consumers. What is it? Whether it can be guaranteed or not is related to whether consumers feel at ease after the product is sold. Promise is a booster for consumers.

Based on the understanding of the product and industry, establish the core creative idea. The core creative idea must be single, like a sharp sword, original, and able to impress target consumers. Why? Because today's various advertisements have annoyed target consumers, whether such a soft copywriting has the effect of hiding the needle depends on your core creativity.

Otherwise, those consumers who are indifferent to advertising soft articles will really be indifferent. This core idea is the central idea of ??your soft article. After the central idea is established, the next thing to do is: Title - "Say hello loudly" to the target consumers. David Ogilvy believes that the title is the most important part of most print advertisements. Part, it is the key for readers to decide whether to read the text or not.

The role of the title is self-evident. It is to attract the reader's attention in the shortest possible time and convey important information that consumers have to accept. Ancient Chinese had a wonderful metaphor for articles: crested head, pig belly, and leopard tail.

In advertising soft articles, I think the crest is the title, which must be eye-catching. So, what are the commonly used techniques for writing titles? 1. News-style headlines convey certain information in the manner of publishing news.

2. A suspenseful title sets up a certain suspense, arouses the curiosity of the object of appeal, and guides readers to seek the ending. 3. Interrogative titles use questions or rhetorical questions to arouse the curiosity of the object of appeal, which is unexpected.

4. Narrative titles convey the core content in a straightforward way. In short, there are many ways to write titles. No matter which method is used, there is only one purpose: to arouse the curiosity of the target group and make them interested in reading.

To write a creative title, there are several other ways: 1. Use metaphors 2. Personification 3. Exclamatory tone 4. Hot topics 5. Use reverse thinking, etc. With a good title, this soft article advertisement is half successful. Just like a peacock spreading its wings, the main text should be unfolded slowly.

So, what is the text going to talk about? The main text is the complete packaging and in-depth appeal of product information, or the guidance of product-related events, making it useful, effective, reasonable, and correct information. When writing the main text, avoid using uncommon words (if you really need to use them, it is best to add pinyin for easier reading, which is another concern for readers). Use more questions and exclamations. The language should be brief and avoid being long and dull. , it should have rhythm and be catchy when read.

Main text - to get closer to the target consumers. The content of the main text should generally express three aspects: 1. The key points of appeal, that is, the core content of the soft article, 2. An in-depth analysis of the key points of appeal, 3 , let potential consumers take action. Argumentative essay This style of writing is suitable for reasoning, guiding consumers' ideas, and is aimed at more rational consumers.

The core point of the article must be authoritative. This type of writing style is relatively hard, and consumers may not necessarily understand some of the more professional knowledge. However, it must be more interesting and use metaphors, personification and other methods to allow readers to understand. It’s easier to understand, otherwise, no one will look at things they don’t understand. Narrating and discussing at the same time This style of writing can be written for competitors, narrating and discussing at the same time, that is, speaking and giving conclusions at the same time.

For example: Our product is good, why is it so good? Because our products have authentic raw materials, no pollution, advanced production technology, leading technology, and strict management, the products are good. The above methods are for reference only.

Really good advertising soft articles are not necessarily written in this way. As long as consumers are willing to read the soft articles, they are good soft articles. As long as consumers do not want to throw them away or collect them after reading them, they are good soft articles. As long as consumers read them, they are good soft articles. Soft articles about buying a product are good soft articles. If you want to prevent readers from being bored, writing the main text is very important. If you grasp the following characteristics, you will get twice the result with half the effort. 7. I’m looking for a copywriting that uses small insights to make a big difference.

Looking out the window, my eyes are filled with brilliant colors.

The wind blows gently, combined with the heat of summer and the freshness of flowers and plants. When it lifts my strands of green hair, it tells me that the color in my eyes is youth, and the colors of my youth are changing. Diligence - Green If you are a tree, you will be prosperous, if you are a grass, you will be green.

The trees, with their hard work, make themselves happy and prosperous; the grass, with their diligence, make themselves lush and green; I, with the green of youth, imprint myself with the dream of hope. The ivory tower in my dream is like the green in my eyes, shining firmly in the darkness.

I work hard for my dream, I fight for my dream.

In the morning, I am greeted by the first golden light of the morning sun; at night, I am accompanied by the clear brilliance of the bright moon.

At the foot of the mountain of knowledge, I use diligence as my path; in the ocean of knowledge, I use hard work as my boat. Fierce - red. The curls of water are red, and the veins are rippling.

The lotus uses swaying to make itself curling and vivid; the water plant uses floating to make itself pulsating and enthusiastic; I use the red of youth to leave a lively shadow on myself. As a student, I am active in every corner of the campus.

In physical education class, I ran and leaped. After class, my shadow was a moving point in the sun. I'm eager to make friends, I'm eager to talk to people, I'm eager to have an opinion, I'm eager to be noticed.

Lively, the true color of my youth; enthusiasm, the undertone of my youth, red, the highlight of my youth. Yu - Blue The independent bridge is full of wind, and people in the new moon of Pinglin are returning.

I am alone and lonely, the bridge is lonely, the cold wind is blowing, the night is getting dark, and all the pedestrians have returned. On the small bridge, I was alone enjoying the confusion and helplessness that couldn't be dismissed and returned when I wanted to.

Even though youth is dazzling in appearance, it is also mixed with the blue of depression. Some helplessness in life, the occasional incomprehension of the elders, and some difficulties in study, all these make my sky blue but not cold.

Melancholy blue, the most helpless loneliness in my youth. The world is carving a mark on my life day by day, and the gears of time are grinding out my traces. It is youth that makes my paintings colorful. It is youth that makes my dreams transparent and pure. It is youth that makes my heart pious. up.

The dream of youth is a burning torch, the longing of youth is the turbulent sea, the life of youth is brilliant and dazzling, the emotional world of youth is deep in the courtyard, the dream world of youth is full of falling clouds and solitary owls flying together. Through the window lattice, I saw the color in my eyes - Youth Title: The Color in My Eyes. 8. How to write soft articles better and how to write to attract people

1. Create a good reputation

Some webmasters use soft articles to "trick" netizens to bring you IP, but But it is unlikely to bring you real business value. Therefore, some webmasters usually feel complacent for a period of time because of the high number of clicks on their certain articles, but slowly they find out why the number of clicks is so high that they do not bring in a few real customers?

In fact, the article you write is enough to tell the viewer: My website has content you need or are interested in. If you want the website to develop for a long time, it is very important to build a good reputation. Avoid false propaganda. After reading the article, everyone went there with high hopes, but they were 200% disappointed. It will be difficult to let them go again in the future. Your exaggeration , has instilled the concept of "untrustworthy" in customers.

2. Don’t blindly pursue more IPs

Each website has different positioning and different target users. The same is true for IPs, some of which we need, and some of which we don’t need. If we have a corporate website that specializes in corporate services, and a certain keyword brings tens of thousands of IPs one day, it may slow down our host access. It's not even accessible, consumes a lot of bandwidth and server resources, and does us little good. The same is true for the traffic brought by soft articles. Some traffic is what we are eager to get, some is dispensable, and some is completely useless (this is not exact, at least it makes our website statistics look better).

3. Determine the target customers

Before you decide to write this article, you need to think clearly, who are your target customers? Why are you writing this article? Who will read it? Why watch it? What's there to see? You must aim at the target customers and write according to the tastes of the target customers, so as to gain the preferences of the target customers. For example, if you write for a portal site, you can't write it like entertainment gossip, just like you can't change it to allegro to sing the same song for Xinwen Network. Only by understanding your customers and their appetites, standing from their perspective, and catering to their preferences can you write articles that are suitable for your target customers and bring you business opportunities.

4. Publicity methods

If you are isolated from society, I think it is difficult for you to be discovered by everyone even if you are a genius. The same is true for soft articles. A good article Articles should also not be out of sight of the public. No matter how successful an article that is isolated from the Internet is, it will not be discovered by the public. Therefore, it is very important to choose a good publicity platform. You might as well put it on several related platforms, especially A platform that is well-known, popular and relevant to your article.