What is the business model of the portal? For example: Sohu, Netease, Yahoo. ..

Successful websites have their own economic models. At present, the economic models of Internet in China mainly include: e-commerce (Alibaba, Taobao, JD.COM, etc. ), online games (Shanda, Giant, etc. ), mobile Internet (such as 3G portal, UC browser), brand graphic advertisements (portals such as Sina and Sohu), search engines (Baidu and Google). ) and third-party online payment (Alipay, Finance).

Sohu, Netease and other large portals mainly took the content production route at the beginning, and the classic business model of content stations was brand image advertising. For example, a brand advertisement has been hung on the home pages of these websites for a month, with more than one million. However, the portal website has become bigger and listed, and the advertising space of brand pictures is limited. It should consider how to maintain strong profitability. Therefore, they will gradually set foot in other economic models. For example, Netease has been doing online games for a long time, and now online games still account for most of the income; Netease pushed a search engine, and then it opened up the territory of search engines. This is called diversification of economic model, and it is also to avoid risks.