Is it useful for international stations to operate on their behalf?

Many foreign trade enterprises have opened Ali International Station, but there are no professional jobs. They want to find Ali International Station to operate on their behalf, but they don't know if it is useful. So what are the advantages of looking for Ali International Station to operate on behalf of others compared with recruiting people or operating on their own? 1. Reflection echo effect

2. Reduce capital investment

If you want to do a good job in the operation of Ali International Station and want to recruit, you need to recruit not only an operation, but also an art copywriter. And you need to form an operation team. Such operating costs, even if only newly graduated inexperienced college students are recruited, will cost more than 65,438+10,000 yuan a year. The cost of agency operation is much less than this, and it only takes 30,000-40,000 yuan to help you run the whole international station. In addition, the recruitment operation can help enterprises to reduce capital investment, and also help enterprises to make good capital planning, such as how to operate p4p and what to invest in other advertising projects. However, newcomers who have no operating experience will not understand this, which will often lead to a waste of budget in p4p operation. For example, the customer we cooperated with spent 400+ the day before our company took over. After a period of operation, we optimized and gradually reduced the p4p fee, and finally adjusted it to 100+, but the query was not affected. Of course, enterprises should also be cautious when choosing operating companies. If his focus is only p4p, the enterprise should reconsider whether to cooperate.

3. Get more opportunity cost

Many enterprises that have just done foreign trade or just opened Ali International Station will feel that they have not seen the effect yet, and they want to wait for the operation, fearing that the invested funds will not come back. But in fact, in addition to the cost of store investment, enterprises should also consider the stores lost because they have no time to make inquiries. If the store has no professional operation, it will be left unattended, no matter how long it is left, there will be no improvement in effect. However, through professional purchasing operation, stores can get more exposure, clicks and inquiries, and win more stand-alone opportunities for enterprises, which is helpful to enterprises. After all, companies don't just open Ali for business.

Here, I would also like to remind the enterprises that have not yet done Ali International Station and just opened the platform. No matter whether it is the basic version or the Jin Pincheng enterprise, there will be no customers coming to the door on their own initiative, and someone or a team is needed to do the operation well. The enterprise itself does not intend to invest time, energy and personnel in the operation, or find an agent to operate, so it is recommended that the enterprise not open Ali International Station, because the result is foreseeable.