What are the advantages and disadvantages of Vipshop?

Vipshop, as an online shopping platform whose main business is to sell branded discounted goods online, has distinct advantages and disadvantages, which is in line with the advantages and disadvantages of the Internet economy.

First, the advantages of Vipshop:

1, supply side.

Vipshop has the exclusive right to sell more than 1 100 brands. The purchasing team currently has 88 1 person and has rich retail experience. Editors of fashion magazines such as Ruili and Xinwei, as well as female buyers in the department store industry, mainly ensure that the selected brands conform to the trend and consumers' appreciation angle.

Consider historical data, fashion trends, seasons and customer feedback before each flash purchase. Collect, analyze and use customer behavior transaction data, and provide some information to brands through customer relationship management and intelligent business system.

2. warehousing and logistics.

The trunk transportation from the warehouse to the city will be built by Vipshop. The four warehouses of Vipshop are located in Guangdong Province, Kunshan, Jiangsu Province, Chengdu, Sichuan Province and Tianjin. For intercity transportation, Vipshop will sign contracts with more than two local powerful companies to achieve rapid coverage of urban and rural areas without blind spots.

Second, the disadvantages of Vipshop:

1, there is no way to choose logistics,

Vipshop will have its own logistics. If it is in a hurry, there is no way to put forward logistics such as express delivery.

2. There is no buyer's comment blueprint for reference.

The biggest difference between Vipshop and Tmall Taobao is that there is no buyer comment area. Another reason why most buyers like to download pictures to Taobao to search for the same paragraph is to see buyers' prints and comments. In case it is not suitable to buy it back and you are too lazy to return it, you still have to return it yourself.

3. There is no store customer service to consult.

There is no way to consult in detail whether the size is suitable or not, and whether the skirt length suits you.

Extended data:

Development trend of vipshop:

1, the share of a single commodity is limited, and the diversion cost and warehousing logistics cost of e-commerce are relatively expensive. Therefore, for vertical e-commerce, it is necessary to make full use of existing resources and expand categories. Newly expanded categories can increase customer unit price or purchase frequency and provide new growth points.

2. Scale effect is very important to this industry. From the experience of the United States, it is helpful to facilitate consumers to contact their own goods. Vipshop's logistics ability is average. If penetration is not accelerated, it will easily be overtaken by other e-commerce companies and lose its advantage. 、

Baidu encyclopedia-vipshop