Chu Liuxiang mobile games inherit the innovative martial arts play, and every teenager has a martial arts dream in his heart!

v20.0

Type: Role-playing

Size: 345.0 1MB

Score: 10

Platform:

Label: ARPG multiplayer game with Xianxia Oriental theme

Chu Liuxiang, a martial arts game with a high degree of freedom, inherits the martial arts classics and innovates the martial arts gameplay, aiming to awaken the martial arts dream in every player's heart!

As the most familiar sub-category in the industry, mobile MMO has developed to this day, and its routines have been highly mature. For the research and development of any new MMO, a slightly experienced team can quickly make a preliminary plan within one day and fill in the contents step by step according to the previous practice. Game production, which should have condensed creativity and blood, began to emphasize efficiency and replication like a factory assembly line.

This is the product of high degree of commercialization and fierce competition in the industry, and it is also a problem that all manufacturers need to face up to. Netease's flagship MMO project "Chu Liuxiang" mobile game is even more so. Faced with MMOs with thousands of people in the market, players are tired of homogenized products. In order to win the favor of picky players, Chu Liuxiang mobile games must break through the existing system.

While making up my mind to jump out of the original routine, Chu Liuxiang took the first step to build MMO2.0 system. Starting from participatory design, it pays attention to the player's high degree of freedom experience and thinking, so that every user with martial arts dreams can experience the real rivers and lakes, with flesh and blood and warm feelings.

Give advice and get to the point of the player's true feelings.

Although determined to experience a mobile game with unprecedented high degree of freedom, in the process of research and development, Lu Ning, the general planner of Chu Liuxiang's mobile game, admitted that the content of high degree of freedom is very extensive, and there are no cases for reference in the industry, so the team can only explore for themselves. When combing the direction of research and development, it is necessary to frequently refer to the opinions of users.

The method used in Chu Liuxiang's mobile games is ingenious. The team first brainstorms internally, and records and files the martial arts-related content that they can think of. The production team called these interesting ideas "libraries". After that, we will actively collect what the players want in the official forum of Chu Liuxiang Mobile Games and the official account of WeChat, and then match the players' hearts with the internal "library" of ideas. The overlapping part will become an important factor affecting the future production direction.

Thanks to this, Chu Liuxiang mobile games can accurately grasp the needs of users. After several rounds of tests, the contestants also repaid the sincerity of the production team with practical actions. The first and core martial arts players showed high loyalty and began to recommend them to friends around them as the game continued to grow. What is even more surprising is that although the mobile game "Chu Liuxiang" is aimed at the core players of martial arts, there is no special preference for martial arts, and users who simply like MMO are also increasing.

Lu Ning, the chief planner, believes that in the process of creating an orthodox martial arts experience, Chu Liuxiang mobile games will give full play to the free features of the products, such as introducing lightness skill settings and expanding the fighting space to the Y axis, so as to attract more players and expand the audience of Chu Liuxiang mobile games.

On the surface, Chu Liuxiang's mobile games are typically user-centered, and research and development are carried out around users' needs. But it's not really called MMO2.0. In terms of design methodology, the actual Chu Liuxiang mobile game also set an industry precedent: participatory design.

At first, even the production team didn't expect that in the research and development process of Chu Liuxiang mobile games, the design concept gradually evolved, not only the user-centered design, but also began to bring users into the design process and become a part of the research and development, reaching the height of participatory design.

Be determined to forge ahead and create a precedent for MMO2.0.

The so-called participatory design is a new design method and the trend of future product design. Participatory design tries to contact all product stakeholders, including designers, disseminators and even end users. Simply understood, participatory design allows product users to design products.

Compared with consulting users, participatory design can reflect users' needs in the final product with lower resistance. When users participate in the product design process, it will give birth to an inseparable emotional connection and cultivate players' sense of ownership. Some users even regard products as their own children, and the enthusiasm and initiative of players are far from passively accepting products made by others.

In the process of research and development, Chu Liuxiang Mobile Games has always attached great importance to the interaction with players. After adopting excellent opinions and guidelines, the production team is determined to go further. Lu Ning, the chief planner, said that he planned to let some talented users design some original art paintings and even be directly responsible for the production of specific art resources in the game. The team will join the game after being authorized by the player to enhance the player's sense of substitution. Of course, the follow-up does not exclude players from joining the plot, dubbing and other designs. This is a typical participatory design. Players are no longer passively submitting opinions, but more active and become the focus of products.

Why do you want to test the art of water first? There are also specific considerations. Lv Ning, the chief planner of Chu Liuxiang Mobile Games, said that the artistic style of Chu Liuxiang Mobile Games belongs to the realistic category. The advantage of realistic style is that it can immerse users in the world of rivers and lakes. But at the same time, Lu Ning found that it was difficult to control the realistic style because of the limited screen size of operators' mobile phones. Everything is informative, which will cause confusion to users, and controlling beauty is also a big problem. For example, the current version of the NPC named "Zhang San" in the Chu Liuxiang mobile game is completely different from the conceptual design. It was precisely because the players thought the initial image was unsightly that the team overturned the concept and redesigned it to give "Zhang San" a facelift.

This has also made a big selling point of Chu Liuxiang mobile games: attracting a large number of female players' beauty. In order to keep this beauty, Chu Liuxiang Mobile Games has done a lot of work that peers think is unnecessary. Each version of the original painting needs to be reviewed by multiple departments before it can enter the follow-up process, including beauty, planning, products and so on. , to ensure quality clearance.

But equally, as we all know, beauty is a concept and a kind of cognition, and beauty cannot be quantified. Users of Chu Liuxiang Mobile Games should not only listen to their opinions and make modifications, but also let them make their own decisions and even create their own "beauty" in the game.

Sincere boxing, keep your heart and don't love.

Based on the enlightened production concept, Chu Liuxiang Mobile Games is not willing to bind players with rules and regulations, but wants to give players enough choices. For example, the Chu Liuxiang mobile game uses an open plot, and players can decide the final direction of the plot through their own choices.

Lu Ning introduced that players can be heroes who punish evil and promote good, and help justice, and they can also be enemies in rivers and lakes who harm people all around and do evil, which is full of freshness. Of course, in order to ensure the basic user experience, Chu Liuxiang Mobile Games also introduced a hate system. When the player commits too many evils and accumulates a lot of evil values, the once provocative NPC will issue a reward order, which will lead to the player being put into prison. Later, the game of robbing prison and escorting was derived, which enhanced the interaction with other players.

What's more interesting is that NPC, which can be called AI level, will not only complain and reward players, but also touch porcelain, cheat and even pick flowers according to players' personality, which is full of fun. In the game, even a cow is a human being, and a kind player character can be easily controlled, but a vicious player character will be thrown away as soon as he shows his intention. These nuanced settings allow players to feel the truth of touch all the time in this virtual world.

During the testing process, the production team also found that martial arts mobile games, as the core direction of originality, are increasingly welcomed by ordinary players. Among the core players, the increase of special users such as secondary players and antique lovers is even more unexpected. This further prompted the team to improve the design, develop popular gameplay such as camera system, enrich the audience, and use the stimulated social elements to make players more willing to stay in the game world, forming a virtuous circle of user expansion.

In order to keep improving, Chu Liuxiang mobile games even attach great importance to seiyuu like many secondary mobile games, and cooperate with many famous seiyuu teachers in China to increase the historical weight and sense of substitution of the game. In order to let users feel that every NPC is real flesh and blood, Chu Liuxiang Mobile Games has made a lot of choices in seiyuu selection, using unknown seiyuu.

In terms of game design, Chu Liuxiang Mobile Games made many breakthrough innovations, which started the prelude of MMO2.0, but the chief planner Lu Ning said that the only thing that he didn't want to be too arrogant was his understanding of the original IP. The team is not willing to subvert the user's feelings about Mr. Gu Long's original work, but hopes to become the successor of the martial arts spirit and convey surprises and touches in the details.

Chu Liuxiang understands that no matter how far he goes on the road of innovation, he should also guard the initial heart of inheriting the spirit of martial arts. Only by maintaining sufficient restraint and carefully caring for the true feelings of every user can we live up to those martial arts dreams entrusted to us because of love and belief.