Summary of Five Selected Marketing Plans in 2022

1.2022 summary of marketing planning work

Enter the company on 200X and do copywriting in the marketing planning department. Under the leadership and help of the manager and supervisor of the marketing planning department, I have a clear understanding of the company's rules, regulations and processes, and also learned a lot of new knowledge from department leaders and other colleagues, and my working ability has been greatly improved.

During my three months in the company, I was mainly responsible for the company's copywriting and daily contact with XX advertising company. Under the correct guidance of the leaders of all departments of the company and the close cooperation of colleagues in all departments, I was able to complete all the work assigned by the leaders on time and with high quality, and at the same time actively urged XX advertising company to complete all the design manuscripts and pictures on time, thus ensuring the smooth progress of all publicity and promotion activities of the company.

In addition to the daily work of the company, I also participated in two large-scale activities of the company, such as "Teacher's Day Thanksgiving Carnival" on September 10 and "Home in 20XX Hongshan Square Housing Exhibition" on October 2-4 10. In the process of pre-preparation and post-presentation, I gave full play to my subjective initiative, actively provided effective suggestions and opinions, and actively completed all the work arranged by the company and department leaders on time and with high quality, making my own contribution to the smooth progress of the activities.

Facing the upcoming phase II project XX XX New Town, the company will carry out various large-scale outdoor promotion activities in the early stage, and will also actively participate in various real estate fairs to enhance the brand image and promote real estate sales. Through various large-scale activities I participated in in the early stage, I think the company should make relevant preparations and inspections in large-scale exhibition activities, and the specific suggestions are as follows:

1. While continuing to publish newspaper advertisements and establish the image of the property and the company, the company can actively participate in various indoor and outdoor exhibitions held at present, so as to promote the sales of the remaining properties in the first phase and the pre-sale of the second phase.

If you take part in outdoor exhibition, you should carefully observe the exhibition site in advance. Pay special attention to the weather and the location of the tuyere, and avoid the tuyere during the exhibition to avoid blowing into the painting. If the weather changes, you should also prepare rain-proof equipment in advance.

The appearance of the booth should be drawn in advance. If possible, ask the exhibition company to design the appearance of the booth in advance for the company's reference and determination. Then, according to the needs of the appearance of the exhibition frame, the advertising company designs the corresponding inkjet patterns.

4. Relevant exhibition equipment required for the exhibition, such as parasols, enough tables and chairs, various room models, overall planning models, audio equipment, promotional videos, etc., should be prepared in advance to facilitate on-site exhibition.

At present, most citizens are greedy for petty gain. By registering and sending small gifts, they can quickly accumulate popularity and get a lot of customer information for future sales needs. If possible, the company can prepare some free small gifts with company or real estate logo in advance so that they can be distributed on the spot on the same day.

6. At least two cars should be arranged for free car viewing, and the frequency should be as dense as possible. As long as citizens need to see the house, they should start immediately. After arriving at the scene, the vehicle should return quickly and don't stay in one place for a long time.

2.2022 Marketing Planning Work Summary

In the process of credit card marketing, I think the following four aspects are very important. First, grasp the product; Second, it is the understanding and development of the market; Third, face-to-face marketing with customers; Finally, the application form is filled in and the customer is maintained.

The first is to grasp the product. Being familiar with various functions of the product does not mean mastering the product. At the beginning, my first feeling after I got the information was that such a good product would definitely have a market, and I also prepared many sets of statements. If the customer asks me what card this is? That's what I said. If the customer asks me, what are the characteristics of your card? That's what I said. However, when I really face my customers, their problems are completely out of my expectation and have deviated from their own functions. They won't ask you about the benefits of credit cards at all, but ask you, do you charge an annual fee for your cards? Or do I have some credit cards in my wallet and don't want to do it? Others say that your bank has few outlets and it is inconvenient to pay back the money. What I say most is that I don't have the habit of using cards. These questions caught me off guard and I began to re-examine this beautiful credit card that I am proud of.

Is it me or the customer? Finally, I found that I had overlooked three details: first, CCB had covered the credit card market once before September, and our credit cards have many similarities with those of banks; The other is the consumption habits of China people, living within their means; The third is that a person's personality is at work, knowing that it is a good thing, but not doing it. Because you are not familiar with you, please ask people to do things humanely. After a period of thinking, my understanding of credit cards began to change. Only by looking at the problem from the user's point of view can we really grasp the credit card. Credit card is a overdraft card in the eyes of bank staff, but what is it in the eyes of customers? It is a time bomb around you, a tool to encourage you to use money, a burden in your wallet, a weight to exchange human feelings and so on.

The current credit card market is very immature and not as perfect as we thought. We blindly emphasize the overdraft consumption function of credit cards, which I think is misleading. Many consumers don't accept this idea. So when I was marketing, I said this card was just an emergency card. When the cash flow is not good, you can use this card for emergency. Quite a few people will agree with this statement, and if they agree, they will have a chance. In this level of marketing, those who ask what a credit card is and what its functions are can easily become card users. It is those customers who have unexpected problems, so we should prescribe the right medicine.

3.2022 Marketing Planning Work Summary

People call goods with this condition marketable. Only when there is market demand can goods be sold. The market demand of real estate refers to the number of potential customers who have purchasing power for real estate in a certain period of time. Through today's marketing training, I deeply understand how to become a successful marketer. Marketing is a comprehensive and flexible subject. It allows us to fully tap our potential. At first, the teacher gave a brief introduction to today's content. The whole operation made us interested in today's learning content, got an overall outline, and collected relevant information and materials.

I. Summary of work

The work of real estate project marketing planning is scattered, so I carefully combed my main work in the company. I participated in the following parts: advertising follow-up, price list, promotion plan, meeting minutes and the work of important nodes of the project, such as house selection by internal related households and subscription by external customers. The following is a summary of my work:

1, advertising follow-up

Advertising follow-up is my core work at this stage, including not only following up advertising design, but also proofreading design copy. As a proofreader, you should not only be careful, but also be very familiar with the whole workflow and current work content, otherwise it will be difficult to find out the mistakes. Before proofreading, I didn't have a clear idea of project operation, but after proofreading again and again, I had a deep understanding of trading strategy and thinking, which I didn't expect.

In the process of countless file revisions, I found the pleasure of pursuing perfection, pursuing perfection in details and not letting go of any mistakes. Although I encountered many setbacks and impatience in this process, after the experience, I found the fullness and happiness of pursuing perfection, grew up in the pursuit of perfection, and matured in the pursuit of perfection. Because of the constant pursuit of perfection, we can do our work better and grow faster.

In the process of advertising follow-up, I have been scolded, misunderstood and made many mistakes, but these are not important to me. The important thing is that I have learned a lot from them, not only professional knowledge, but also the principles and principles of being a man. I find that there is always a running-in process when people get along with each other. Whether in life or at work, they may quarrel at first, but in the end they will understand each other and even become friends. I remember at the beginning, when I followed up the advertisement, I had a friction with the designer. He thinks we are always changing. I don't think he used his brain to design and did what we asked. Later, in view of the actual situation of the designer (the working place is not in Changsha, and it is more troublesome to modify the documents), I carefully proofread the documents that need to be designed and then pass them on to the designer for design, so that the production will not be delayed because of changes, and the work efficiency can also be improved. In this way, several times, we have some tacit understanding with each other, and the work has been carried out much more smoothly.

2. Price list

As for the price list, I just checked the area and apartment type briefly at first. With the increase of contact times, I found that making a price list is really a very complicated and huge project. A price list is not only simple addition, subtraction, multiplication and division, but also the relationship between various factors and the application of formulas. Be careful, otherwise it will be very troublesome to modify. The basic work is done, and the following work is simple addition, subtraction, multiplication and division. In addition, the feasibility of subsequent use should also be considered when making the price list. For example, floor marking, room numbers should be marked according to the order of actual floors, which is convenient for customers to check and so on. Lack of concentration when building the basic table will often affect the progress of the follow-up work. These questions must be kept in mind in case you make the same mistake when you make your own price list in the future.

3. Promotion plan

At first, I always thought it was not easy to make a promotion plan. I can't do it without experience, and I never thought that I would make a promotion plan one day. I remember when I first started doing it, I thought it was impossible for me to do it, but I had to bite the bullet and do it no matter how difficult it was. I tried to adjust my mentality and told myself that I could do it. I stayed up for several nights and finally got some results. Later, under the guidance of Liu Jingli, after many revisions, I found that this promotion scheme was much more professional, and I couldn't believe it was my own scheme. Nothing is difficult in the world, if you put your mind to it!

Now I have a clearer idea of making a promotion plan. In fact, to make a promotion plan, we must first be familiar with the delivery methods and media attributes of various media, and then define the project promotion nodes; There is also a more important factor-the cost of media delivery. An operable promotion scheme can not be separated from the promotion cost, which is defined, and the rest is the media combination formulated under this condition, and a complete promotion scheme comes out.

4. Meeting minutes

It is my long-term job to record the minutes of the weekly meeting. At first, I remember it badly. There is a lot of spoken English in the meeting minutes, and sometimes I misunderstand the speaker's meaning. Later, under the guidance of Liu Jingli, I pondered the language in detail. After several times, the work of meeting minutes has been handy for me.

At one time, I didn't like taking minutes of meetings very much, because I didn't think there was any future in making this thing, and it was useless to remember even the best things. But Liu Jingli's words touched me. If I want to make rapid progress, meeting minutes is the fastest way for newcomers to learn things, because the meeting minutes are all the sublimation of everyone's thoughts, and suddenly I am suddenly enlightened. Yes, I remember that every time I took the minutes of the meeting, I was absorbed. Slowly, I obviously felt that my understanding of the project was much clearer. Therefore, in the future work, it is no longer an unpleasant thing for me to take minutes of meetings. On the contrary, I will do this work more actively.

Second, the existing problems and future efforts

At work, I feel that I am not active enough and often can't fully integrate into the project. I don't think I have the courage to undertake the work I haven't done. In fact, many people have gone through this road, and everyone has a beginning. As long as they are full of confidence, they can do it well.

The short-term goals are: first, do a good job in promotion, go deeper, and study the promotion of media and competitors. Secondly, we still don't understand the relationship between the adjustment factors in the price list, so we must study it well in the near future and strive for a comprehensive understanding. In addition, after the opening of the Peng Ji project, I hope to become a qualified intermediate planner after half a year by bidding for other projects and studying the preliminary work of the project such as plot analysis!

Third, the conclusion

In the past three months, there are many memories worth remembering all my life, which is the beginning of my growth. I don't think anyone will be as excited as I am when I enter the same journey, because I am full of yearning and expectation for her. I found the real starting point of my career when I entered Tongcheng. From here, I will cherish every moment. Colleagues say that it is ups and downs to do the Peng Ji project in just half a month, but I want to say that it is precisely because of the ups and downs that we will learn to improvise, let us experience more knowledge and grow faster.

In the future, I still have a long way to go for the same trip. I will be more solid and work harder. At the same time, I also hope to create brilliance with my colleagues in Changsha!

4.2022 Marketing Planning Work Summary

It has been half a year since 20xx entered the company's planning department in June. After half a year's running-in and planning work, I have a deeper understanding of planning work.

First of all, the work of the planning department is to better serve the sales department and provide more favorable, distinctive and convenient ways to obtain customers for sales. At the same time, whether it is the design of graphic content or the writing of words, it is necessary to express the product and brand connotation of the project to the target audience from the perspective of sales and combined with the planning creativity, thus providing more favorable conditions for sales.

Secondly, the choice and grasp of media channels should be accurate. For example, at the beginning of 10, we launched the WeChat friends circle advertisement, which gave me a lot of reflection and inspiration. In the choice of channels, WeChat friends circle advertisement is undoubtedly the platform with the widest audience, but it is precisely because of its 100 billion-level traffic that nearly 1.2 million advertisements of our company were put in, which consumed more than 90% in just two days. In this case, first, we underestimated the traffic of this advertising platform, and second, we did not do a good job of disclosure before launching, which was manifested in not clearly expressing the time span of launching with advertisers and not agreeing to launch in advance. In the next work, if there is such an advertisement, we need to do the following:

The first is the agreed delivery time, including the daily delivery time and the time span of the whole advertisement delivery.

Second, adjust the delivery conditions according to the current delivery effect, and divide the whole advertisement into three to four stages. Starting from the second stage, it will be adjusted according to the customer situation and delivery effect of the previous stage, which will provide strong support for the subsequent advertising delivery.

Thirdly, in the process of writing the scheme, we should pay attention to writing from the perspective and needs of developers, not just based on personal feelings. At the same time, we should pay attention to the communication in advance, the communication in the writing process and the adjustment afterwards to avoid large-scale anti-manuscript. In addition, it is necessary to summarize the necessary parts in the process of scheme writing and form a writing system to facilitate future scheme writing.

Finally, as a department that needs three to four people, we should do a good job in recruiting and coordinating personnel in next year's work, which is exactly what we need for growth.

My plan for the planning department is that when there are three or four projects, a graphic design is needed to be responsible for the design of project graphic advertisements and daily publicity pictures; One copywriter, responsible for the copywriting of related projects and the operation of Sohu number and headline number; A planning assistant, responsible for the daily cooperation and communication of Party A, the writing and implementation of the activity plan, the writing of the bidding plan and the daily market adjustment.

And these can never be fully equipped overnight. The priorities of these three positions should be planning assistant, graphic design and copywriting.

In next year's work, we will also recruit personnel according to this situation. The above is my summary of the work of this department and my work plan for next year.

5.2022 Marketing Planning Work Summary

This course mainly teaches us how to plan the product sales of an enterprise. This requires us to analyze it from its 4P principle, that is, the product, its price, sales channels and promotion methods.

First of all, we analyze the product, and we should position the product. Locate what kind of product it is and which consumer groups it faces. Then we need to analyze the market. Find out what this market is like and how to do it. This requires us to conduct market research, which can be divided into second-hand information and questionnaire survey. Second-hand information has its enthusiasm, conciseness, timeliness and unity. But the collected data is not necessarily the required data, so it is difficult to process.

Secondly, by analyzing the price of products and considering their cost, we can price them through these aspects: intentional pricing, regional pricing, demand pricing and product portfolio pricing. Psychological pricing is divided into integer pricing, mantissa pricing, prestige pricing, habit pricing and solicitation pricing. Regional pricing is divided into unified pricing, district pricing and base point pricing. Demand pricing is divided into customer demand pricing, product demand pricing and regional demand pricing. Product portfolio pricing is divided into complementary product portfolio pricing and alternative product portfolio pricing. Then analyze the sales channels of products, depending on their agents, which are divided into: multiple agents and agents, mixed agents and dealers, agents and original manufacturers acting as agents for each other, and agents under manufacturers' branches. When choosing an agent, we should analyze these factors: agent's personality, agent's business scale, agent's business address, agent's business variety, agent's financial ability, agent's sales network, agent's expansion ability, agent's nationality, agent's social influence and agent's evaluation in the same industry.

Finally, analyze the promotion mode of products, and consider these factors when choosing the promotion mode: the object of encouragement, the scale of encouragement, the choice of opportunity, and the way of delivery. And his advertising planning, public relations management, and establishing relations with the media.

The above is the students' summary of marketing planning.