What novel advertising methods have you seen?

I am HR, let’s talk about the recruitment advertisement.

The changes of the times in the past two years are also obvious in the HR field. Back then (I wanted to change the word for a moment) our recruitment advertisements were quite satisfactory, showing business style and professionalism. The powerful tool to show off was that the typesetting and wording were in line with international standards. The tacky Song font was not used, the color was lead gray to show texture, and the wording was in Chinese and English. Mixed, even if you translate, you need to have a translation accent to be in tune.

Those job advertisements really look like professional attire in high-end office buildings. They smile elegantly at you at a 45-degree angle: If you are as good at showing off as we are, please join us.

In a few years, when the world becomes flatter and information becomes more and more transparent, people who pretend to be mysterious and elegant will be greeted with politeness by these talented, individual, low-key and self-centered people. Smiling without losing embarrassment.

So, only if you really grasp the essence of the company and those positions from the perspective of the applicant, and present it in a humorous or super-refined way, can you possibly get a thousand A passing glance.

For example, a career planning website’s outdoor advertising on buses has a pen on the roof of the bus: Don’t jump. The signature is careerbuilder.com. The photo I saw was taken from the top of a building. Don't jump off the building, come to our company, you might have a chance.

For example, in an advertisement for recruiting CEOs, there is a chair called "the big chair". On it are various "sceneries" of people sitting in the first place, paired with a CEO's, 000,000 Picture, is the high quality missing?

For another example, a beer bar is recruiting female bartenders. The advertisement only contains a picture of a glass of beer with a red lip print on the glass. Will it not only attract applicants but also attract customers? Woolen cloth.

Oh, it’s not easy. I feel sorry for the current HR people for three seconds.