Conference marketing planning scheme

Template of conference marketing planning scheme

Marketing should go through a very scientific process, not a process that stifles creativity. The following is the template of conference marketing planning scheme, hoping to help everyone!

Part I: Preparation before the meeting

1, division of labor

2. Site preparation

3. Preparation of the article

4, the venue layout

Part II: On-site part

1, field workflow

2. Preparation before the meeting

3. Customer registration (release promotion information and meeting process)

4. Before the official start of the meeting (1), the promoters communicate with customers, advertising videos of company products, etc. )

5. Opening remarks (see the host's string words) (6. Cultural performance)

6. Expert speeches (7. Game interaction, prize-winning question and answer, old customers' speeches, etc. )

8, product promotion information release

9. Consultation, promotion and signing (XI. Live lottery)

Part III: Post-meeting part

First, see the guests off (equally)

Second, customer service management (new customers and buyers continue to follow up the service)

Three. Summary after the meeting

Specific details of the sales process

(1) Pre-meeting part

Whether customers can buy at the meeting depends on whether the pre-meeting work is in place. Therefore, the pre-meeting part is the key part of marketing activities, mainly including:

1, contact an expert; Make an appointment in advance and communicate and coordinate effectively.

2. The weather, convenience and other factors should be considered in the selection of meeting time and place.

3. Customer notification; The ratio of new customers to old customers is appropriate, such as short-term notice in advance, telephone reservation, telephone confirmation, etc. Assign tasks to extension workers and medical staff in advance to ensure attendance and effectiveness.

4, the layout of the site, the division of labor of field personnel.

5, prizes, promotional materials and other materials are ready, and the sales volume is estimated before the meeting to prepare products.

(2) the middle part of the meeting

1. Items to be prepared:

One laptop: make slides and videos, and keep relevant training materials.

Digital camera: take photos and record on the spot.

Registration form: register customers from the website.

Banner: Hanging around the meeting place of the fraternity.

Badge: worn by staff.

Display board and writing pen: for the lecturer to write.

Lottery box: place lottery tickets.

Small gifts: distributed to on-site customers.

Meeting procedure:

1. All meeting personnel will arrive at the meeting place on time in advance.

2, each department self-inspection, understand the department should be personnel, material preparation, machinery and equipment, and so on and so forth.

3. Mobilization before the meeting: explain the maintenance of the venue and the publicity after the meeting to the personnel of all departments, and then give each other high-fives.

4, the staff stood at the door to welcome customers, must be grand;

Welcome and login.

Standardize the details of welcoming customers, especially when dealing with unfamiliar sales. When employees and customers don't know each other or are not familiar with each other, they must register the phone number twice to confirm whether the customer's phone number is true. At the same time, we should also use tone, attitude and body language to deepen communication with customers and get familiar with them as soon as possible.

Guide admission

Lead the customer to the designated person's position, because it has been mentioned before that a position will be reserved for him before the invitation, so after the customer arrives at the venue, he must be led to the seat designated by the employee by a special person according to the employee's name on the customer's invitation letter.

When the customer arrives, the host will be responsible. If there are videos, you can put some video materials of related products, so that you can see them objectively early and achieve a good atmosphere.

6. The opening remarks of the host; Pay attention to remind customers to go to the toilet before opening, and reconfirm whether the microphone, stereo and VCD are easy to use. Generally speaking, the opening time cannot exceed the specified time 15 minutes.

7, entertainment programs or games, let our employees and customers are involved, once again make the atmosphere lively. Mainly through games to mobilize customers' emotions, ease the drowsiness caused by lectures, eliminate customers' vigilance and promote sales.

8. The propagandist begins the lecture: product explanation. With the help of the professional materials mentioned in the expert lecture, the host put forward the differences and advantages between this brand product and other product brands.

9. Key customers' speeches: (Each speaker will send some small gifts, and the speaking time will be controlled at about two minutes. ) Description: An important part of conference marketing. The customer persuaded the customer to let the staff communicate with the customer who spoke in advance, confirmed that they could attend the meeting, and introduced it to the host. The customer's speech should be simple and plain, without too much embellishment, and the time should be controlled at about three minutes. It is advisable to prepare three or four core customers at the venue.

10, quiz with prizes

In view of the problems that customers care about and what we want customers to remember, some simple and clear questions are put forward to deepen customers' impression of the products.

1 1, announce the good news.

The specific' good news' is mainly the preferential policies on the spot. The host's language should focus on the rare preferential policies. The host announced the promotion policy, and then all the promoters arrived at the scene and began to communicate with customers to promote the products according to the division of labor.

12. The host must shout out the customers who order food on the spot, let everyone know and tell them the extra prizes. This activity has always been around orders, and the process of selling products is also a process of creating momentum. Employees who sell products must find reasons to retain customers, and it is best to demonstrate on the spot and create field effects. Small programs that resonate with customers can run through the middle.

13, after the promotion (about half an hour), you can draw a lottery, etc. )

(III) Follow-up of after-sales service after the meeting

after service

Telephone tracking (including salesman consulting experts):

Family follow-up: for customers who didn't buy products in the fraternity, we will pay a return visit within two days to further explore the reasons why customers didn't buy products and make relevant explanations, and communicate with experts in depth to try to promote the purchase.

Follow-up visit: ask about the situation (whether you know how to use the product and whether there are complaints and explanations). The first return visit is within one week from the date of shopping, and the second return visit is within one month after the first return visit; Summary after the meeting

The contents of the summary include: sales volume, attendance, notice of sales champion, and employees with the highest attendance rate can be encouraged to some extent. The meeting should be as brief as possible, and it is best to praise first, then suggest and then criticize.

Four, sales budget and personnel division schedule

Table 1. Table of personnel responsibilities and division of labor

Contact group: XX is responsible for informing customers and determining the list of X people, and XX is responsible for contacting experts and venues.

Venue Group: XX is responsible for venue layout and venue cleaning.

Materials Group: XX is responsible for preparing publicity materials, products, prizes and materials for the venue layout.

Promotion Group: XX is responsible for the on-site promotion of XX products.

Reception group: XX is responsible for guest sign-in, information distribution, guidance and welcoming guests.

After-sales service group: XX is responsible for the follow-up service of new customers.

Table 2. List of capital budget

Contact expenses: hire experts, communication and transportation expenses XXX.

Venue fee: hotel rental fee XXX

Material cost: promotional materials, prizes and other expenses XXX.

Total: XXX

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