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What is the development prospect of e-commerce?
First, the development environment of e-commerce is more perfect.
1. At present, we have entered the information society, and the process of the information society can be divided into five stages: initial stage, transitional stage, primary stage, intermediate stage and advanced stage. ?
2. We need to introduce a concept "Information Society Index", namely ISI. The index measures the degree of informatization development in different social stages, different countries or regions from four aspects: the amount of information, the rate of information equipment, the level of communicators and the total amount of information.
3. According to this index, the ISI value of China is around 0.4, that is to say, China is in an accelerated transition period from an industrial society to an information society. ?
Second, the number of online consumers will greatly increase.
China is currently the most populous country in the world, and correspondingly, the number of netizens in China is also the highest in the world. ?
Third, mobile online shopping is more developed?
Since 2006, the number of mobile phone users has reached 400 million. Since the beginning of this year, the number of mobile phone users has increased by 1 billion almost every year.
2. By the end of 20 14, the number of mobile phone users had reached12.86 million. ?
3. In terms of population, there is still a lot of room for the popularization of mobile phones in the future, which also provides more room for the development of mobile online shopping in China. ?
Fourth, the online transaction volume has doubled.
1. Compared with traditional enterprises, e-commerce enterprises have more whimsy in promotion. ?
2. It is estimated that by 2020, the proportion of online retailers in the total national retail sales will reach 16%, which is a big impact on traditional shopping malls.
5. All enterprises will become e-commerce?
At present, enterprises that have opened online stores have tasted the sweetness brought by e-commerce, and many well-known international and domestic brands have their own brand franchise stores online.
Sixth, the application of big data?
A large number of e-commerce customer behavior data will soon fully produce its value, which will also become the most advanced profit model of an e-commerce enterprise. ?
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