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Rock Hometown: Killing Shijiazhuang Entrepreneurs.

Reporter/Zhang Haoyue

Originally, it was the provincial capital with the least sense of existence, but it ranked first in the PM2.5 ranking every year. Located in North China Plain, 273 kilometers away from Beijing, 80 minutes by high-speed train. The name is very corny, and young people like to laugh at themselves with Rock Home Town. The most famous is "Kill the Shijiazhuang Man" by the All-round Youth Club: buy a fake gun with counterfeit money and defend her life until the building collapses.

I come from Shijiazhuang. When I was ten years old, my father pointed to the Yanchun Hotel and said to me: Fifteen years ago, when I was at school, it was the tallest building in Shijiazhuang. Look at the Northland Mall opposite now, how short and shabby it is!

12 years have passed, and the landmark building Northland Mall is getting more and more dilapidated in the surrounding high-rise buildings. I don't know whether it's sad or happy. It stands with the hotel opposite.

At the intersection of Zhongshan Road and Jianshe Street, passers-by wearing masks rode by.

How simple is the economy here? A local group in the north can monopolize almost all supermarkets; 20 12 entered the wal-mart in Shijiazhuang, half dead next to Nansan Street, the largest wholesale market in North China. Wanda has become a summer resort for the elderly and old ladies.

Since 19 18, countless materials and labor have been tossing and turning in Shijiazhuang station with the train, and this small village in North China Plain has become more and more noisy. After liberation, the influx of new immigrants from Shijiazhuang accelerated the multiple prosperity of light industry and heavy industry. Cotton textile mills, pharmaceutical factories, cement and lime factories and secret military factories are all over the plains and mountainous areas. Black chimneys were erected one after another, and Taihang Mountain was full of potholes. Workers are the most silent and solid backbone of this simple industrial city.

Because of this, my hometown and my parents always give me the illusion that time is frozen. The wind of the Internet in the new century seems to be unable to blow away the smog here. Maybe it's habit, maybe it's other things, all of which are deadlocked with the future. 15848 square kilometers, 1070. 160000 people, are they all going to live like this until the building collapses?

Beijing has been turned upside down by the internet bubble. 273 kilometers away, Shijiazhuang's entrepreneurship has gradually torn a secret corner. However, the Internet people here are still a handful of lonely people, and they are still at a loss on the road.

Unfavorable local venture financing

Among the Internet entrepreneurs in Shijiazhuang, Yang Meng is a loner.

At the beginning of 20 16, he had been in a daze in the same city sports community for half a year and decided to be an APP other than WeChat promotion.

Before starting a business in the sea, he was a civil servant of the tax bureau. Thanks to the relationship, I got the phone numbers of more than 0/000 companies in the city with "network technology" in their names, and wanted to find a technical team to outsource the APP. But one by one, almost all of them are unreliable, and the other party can't say clearly.

This is the state of internet entrepreneurship in Shijiazhuang. No one, no money, no technology and no understanding.

At the end of February last year, Meng Yang took his assistant to the Angel Exchange in Shanghai. Show your project in front of more than 30 entrepreneurial teams. The first page of PPT is Shijiazhuang, which is shrouded in smog. The people below burst into laughter.

"They may all think that Shijiazhuang is backward and earthy, and it is interesting to run an Internet business in this place." Yang Meng's project has finally become one of the five finalists, so we can consider the follow-up financing cooperation. At this time, the staff came to discuss that this BP was not good and had to be changed. You have to pay 20 thousand yuan first

Meng Yang wants to know when the end of the year is. Anyway, this is the first time to test the water. After the New Year, he contacted them again and returned to Shijiazhuang.

In Shijiazhuang, there are 25 municipal-level youth "creative spaces" recognized by the Communist Youth League Committee, but angel investors and investment institutions are nowhere to be found. It is difficult for entrepreneurs like Yang Meng to obtain funds through local financing.

Zhongshan rd creative space

Rich people don't understand the rules of investment cooperation. Banks also have financial plans to support entrepreneurship, and several companies have also approached him for cooperation, saying that we can invest.

Yang Meng was overjoyed: Yes!

The man in the bank asked him: ok, what mortgage do you take, real estate or something else?

Yang Meng smiled angrily. I am an internet company, and I don't sell houses or land. What mortgage can I give them? This is not venture capital at all.

In addition to banks, more local rich people and small P2P companies come over and say that they can invest, which is actually more like lending.

It's not that Yang Meng hasn't considered entering the creative space of the local government. In addition to complicated procedures such as age limit and unemployment employment permit, documents need to be signed, some of which imply that Zhongchuang Space has the right to adjust the general direction of the project. On second thought, forget it. At present, the company 19 people have equity. If you can't control the direction, it may be all over.

In addition to the terms, there are actually more chilling places for him.

In the past two years, the wind of double innovation has become more and more fierce. Provinces and cities are financial support rather than financial tasks. Not long ago, the city screened innovative projects for financial support, and he also participated in the selection. But some companies have personal relationships, and even a company that makes soda water was selected.

"What do you think this is? Can this become an innovative enterprise? " Yang Meng murmured, "but I originally came from this system. Forget it, I also know the doorway inside. "

Self-taught Entrepreneurship Course: Acquisition, Logical Thinking and Ma Yun

"I really want to meet those investors in other places. Money is one thing. The key is to learn from others and take fewer detours in starting a business. "

There are also entrepreneurship training courses in Shijiazhuang, and Yang Meng participated in one. Most of these entrepreneurship courses either summarize the principle of getting rich by Ma Yun and Ma Hua Teng, or talk about how to name the official account of WeChat, which is a course. After class, the students rushed to the podium and asked the teacher, teacher, do you think I can name it?

I'm afraid the actual guidance is not too big.

From June 3, 2005 to June 38, 2065438, Meng Yang struggled step by step from the Internet layman for a year and a half. He likes sports, especially mountain bikes. The smog in Shijiazhuang is getting bigger and bigger, and the sports environment is getting worse and worse. He thought that people who like sports as much as himself are not good for their health, and it is expensive to find a suitable sports venue, so he wanted to be a club to organize everyone. On the one hand, we can find suitable sports venues, on the other hand, we can find athletes and let them guide us how to do it.

Sounds a bit like a platform. Yang Meng said no, he wanted to be a community in a small city.

At first, the business model was not clear, and he just wanted to start with one thing: cultivating users. Starting from table tennis, I traveled all over the venues and coaches, and then began to organize competitions. The prize money is * * * per time 1000 yuan, which is higher than the local official competition in Shijiazhuang. Last year, more than a dozen games were held, and the micro-signal fans operated to more than 50,000 people, which was regarded as the operation of local table tennis users.

In the process of running the stadium, Shijiazhuang Sports Bureau also sought cooperation. They have an application, and when they open it, they proudly show it to Yang Meng. It's full of venue information, but no one is there.

"Now entrepreneurs in Shijiazhuang don't know what the Internet is going to do. Without traffic, it is impossible. Just as Northland started to do e-commerce some time ago, Ma Yun Taobao has done so much. Can there be a chance? "

He actually makes mistakes from time to time. I have invested more than 2 million yuan and haven't found a suitable financing yet. An investor told him: actually, the financing environment is good now. As long as this project can earn 500 yuan, someone will invest.

His plan is to rely on sports data to achieve profit in the future, and other models do not seem feasible for sports communities in small cities.

This is also a year and a half. Listen to logical thinking every day, read Get, and read hundreds of entrepreneurial books and Internet books. Every Monday, the company organizes a reading day, and all employees exchange and study together.

"I have taken a lot of detours, and I always clap my thighs when I repeat. I don't know, they have already written it! Hey, sometimes I feel that the entrepreneurial environment in Shijiazhuang is very poor, but I am also glad that I started my business in Shijiazhuang. If I were anywhere else, I might have died countless times. "

Looking for someone, robbing someone, no one understands.

What Yang Meng wants most now is surgery. Recruitment information has been hung on platforms such as Zhilian for a long time, with a monthly salary of 10,000.

The average monthly salary in Shijiazhuang is 3000, 1000 is definitely a high income. But what I didn't expect was that although the interview was experienced, there were very few big companies coming out, most of them came from the P2P platform that closed down crazily some time ago, which looked like a chicken rib.

Most students come from local universities such as Hebei University of Science and Technology. 2 1 1 and few students who graduated from 985 colleges are willing to develop in Shijiazhuang.

Not only the operation, but also the technology. Before, in order to make an APP, I made thousands of calls and found someone to contact a company. Later, for the future development of the company, the technology company was merged, and all programmers were under the command of Yang Meng.

Unexpectedly, a programmer didn't come on the first day of work. When I asked, I realized that it was dug up by the e-commerce team and established in the north, because the salary was higher. Before returning to work, Yang Meng personally tried to persuade him for a long time. In addition to being robbed by big companies, a company upstairs pokes people around from time to time.

Most of his employees have a monthly salary of 2,500-3,500,200 square meters, and the monthly rental property of the office adds up to about 1 1 0,000. I started my business for a year and a half and invested more than 2 million yuan, most of which was done by myself. After more than six years of marriage, my wife who works in a pharmaceutical factory often asks: Why didn't I tell you the same thing when I married you?

Friends around him are also persuading him: What are you doing every day? I still don't know how you are going to make money!

His official WeChat account is his own, and his name is also in line with the status of Shijiazhuang people. Yang Meng held her breath: I don't explain too much to my family now. They don't understand. I entered the internet door and didn't want to come out again. Ma Yun also said some time ago that there will be opportunities for online communities in small cities in the future, and I think I can wait. Find financing or sell a house next year.

Entrepreneurs and Shijiazhuang, who can kill who?

Shijiazhuang is a passive city.

On the street, everyone is using smart phones, and all supermarkets can use WeChat Alipay. However, except for the government and large companies, it is basically difficult for most people to stand up and enter the Internet industry.

Meng Yang salesgirl at the jewelry counter on the first floor of Northland Mall: Why don't you apply for an official WeChat account? In this way, users who have finished shopping can also operate.

The salesperson didn't speak.

Little yellow car that nobody cares about.

There is a business incubation center near Zhongshan Road Northland, and there is a row of ofo bike-sharing downstairs. I grabbed a young man and asked, do you know that this * * * likes riding a bike? He looked up impatiently, shook his head and went to see his mobile phone again. Within 20 minutes, buses passed one after another, and the yellow car was still quiet.

Yang Meng also tried to find a companion. "I once met a college student in an incubator, doing intelligent hardware. He looked up and told me that what he did would change the world one day. "

Now, Shijiazhuang is still an industrial city responsible for the environment of Beijing, Tianjin and Hebei. Night hangs over the North China Plain, and the darkness deep in the clouds has gone to the sun and turned into smog. I wonder if Internet entrepreneurs can save this city, or will they become a lonely and dead trapped beast.

Copy transferred from today's headline: Looking for China to create a guest