How to choose keywords for ASO optimization skills APP?

The APP Download Registration Volume Platform believes that APP keywords are the basis for ASO optimization. If this foundation is built in line with the plan and is reasonable, then future optimization work will be much easier and more efficient. It is easy to achieve the effect the boss wants. On the contrary, if the APP keyword selection is unreasonable, it will be very difficult in the future optimization process. The following is an example of how to select APP keywords.

Note: Each company has its own method for selecting keywords, but the most important thing is that the ASO optimizer can use it flexibly, draw inferences from one example, and then fine-tune based on actual results. In this way, you can better improve your professional skills.

Word selection summary

Word roots

Level one vocabulary library

Level two vocabulary library

Third level words Library

Four-level thesaurus

Selection of word roots

Roots: primary keywords, initially selected keywords, unpolished keywords

In terms of the choice of word roots, the editor thinks that it should include various keywords (if you are choosing words with the intention of brushing up the words, please automatically filter the above and following content).

Industry keywords, action words, brand words, competitive product words

The editor will not spend more time explaining the definitions of these types of keywords here. Today I will focus on I’m going to talk about the implementation of the word selection method. It’s theoretical. The editor’s official account is private.

Some time ago, the boss direct recruitment and hook-up were not going back and forth, and the fight was not fun, so today I will borrow the hot spot and use it as a simple example.

As shown in Figure 1:

ASO optimization skills: How to select APP keywords

In the picture, the editor separately divides industry keywords, action words, and brands into Words and competing words are listed. These words are the root words mentioned above. All in all, we just need to find the most needed keywords as root words.

First-level vocabulary library

After selecting the root word, the next thing we have to do is to expand the selected word and use the expansion tool to expand the selected root word. The editor calls the expanded keywords a first-level thesaurus.

Figure 2:

ASO optimization skills: How to select APP keywords

As shown in the figure, the editor is using tools to identify the key to recruitment After the word line is expanded (the expanded keywords form a first-level thesaurus), the keywords we have at this time must far exceed the 100 characters specified by Apple, so next, we need to do the following One step further improvement and testing.

Next, what we have to do is use the first-level vocabulary library to test the relevance, popularity, and competition.

Relevance: ensure that the users who come are more accurate

Popularity: ensure that the keyword is a keyword that users search for

Competition level: the more competition The cost and difficulty of subsequent optimization of large keywords will also increase, so the editor’s suggestion in the early stage is not to choose keywords that are too competitive.

Second-level lexicon

After we select the secondary lexicon, we next classify the root words and then group the words.

Some friends may want to ask the editor, why do we need to form words? What are the benefits of forming words?

Why form words: The purpose of forming words is to combine single keywords to form coherent phrases

Benefits of group language: make full use of 100 characters of keywords and cover as many keywords as possible