What is the hospital outreach department mainly responsible for?

1. Hospital publicity: responsible for the planning, organization and implementation of hospital publicity, including hospital image publicity, hospital characteristics publicity, hospital scientific research achievements publicity, etc. , and through various channels (such as hospital website, WeChat official account, newspapers and magazines, TV advertisements, etc.) to promote hospital services, technologies and advantages to the society and patients. ).

2. Hospital external cooperation: responsible for the cooperation and exchange between the hospital and other medical institutions, academic groups, social organizations and government departments, including medical technical cooperation, academic exchange and medical service cooperation. Strengthen the contact and cooperation between hospitals and external partners, and expand the influence and cooperation space of hospitals.

3. Hospital public-private relations management: responsible for the management and maintenance of hospital public-private relations, including communication with the media, crisis public relations, social relations maintenance, etc. , so as to strengthen the hospital's public opinion monitoring management and maintain the hospital's reputation and image.