Zhihong Ma's Personality Evaluation

At the beginning of his tenure as President of Ericsson Greater China, Zhihong Ma was under too much pressure, because China was the global supply center, R&D and production base of Ericsson, and because in the 2G era, Ericsson's position in the China market was unparalleled.

In the face of heavy pressure, Zhihong Ma, who is humble in appearance and elegant in manners, shows the strength and tenacity of the Nordic people. He adjusted the company, improved the customer service process and formulated the company's development strategy: no matter what technology, it will maintain the leading position in China market; The position of China market in Ericsson's global market will be upgraded from the second place to the first place. Zhihong Ma is ambitious, as the name suggests. In his first year in office, Zhihong Ma traveled all over major cities, meeting customers and communicating with employees. By the end of the year, Ericsson China ranked first in the global market. As it turns out, Zhihong Ma took over the baton from his predecessor.

In 2005, Zhihong Ma led Ericsson to continue to fulfill its long-term commitment to China, strengthen its R&D capability and further promote localization. For example, we set up a joint venture with Lerong Company in Hangzhou, Ericsson Mobile Data Application Technology R&D (Guangzhou) Co., Ltd. and Nanjing TD-SCDMA R&D Center, and announced that we will invest 654.38 billion US dollars in China in the next five years. In 2005, Ericsson continued to maintain its leading position in the 3G field. Following the first demonstration of HSDPA in the world last year, Ericsson successfully demonstrated HSUPA with the transmission rate of 1.7 Mbit/s, and completed the first public demonstration of video VoIP call based on HSDPA in China. Ericsson also actively participated in the field tests of WCDMA and CDMA2000 organized by the Ministry of Information Industry, and carried out strategic cooperation with ZTE on TD-SCDMA. For the upcoming 3G, Zhihong Ma is full of confidence: "Generally speaking, we are ready."

Zhihong Ma has been practicing the brand concept of "Ericsson and Loyalty". From June 5438 to October 2004 10, Ericsson actively responded to the call of "western development" and established Ericsson's western region. In September 2005, in order to further improve its business layout in the western region, an office was set up in Guiyang. Zhihong Ma said that Ericsson hopes to take root in China and prosper together with China's social economy.

Caution does not mean conservatism. The low-key in the early stage is just to hide its light and bide its time. Ambitious Zhihong Ma hopes that Ericsson (China) will do its utmost to seize the opportunity of 3G in China and increase Ericsson's sales in China market to the top in the world. Therefore, after nearly half a year's silence, Zhihong Ma quickly took action. When he met the media for the first time as the president of Ericsson (China), he said that the wholly-owned company established by Ericsson in China would be reorganized to make its management simpler and its operation more efficient. Zhihong Ma wants to do what many people dare to think and dare not do, and make the company more dynamic and sensitive to the market through restructuring. Zhihong Ma's move is bound to have long-term strategic significance. Although some people have doubts about its "New Deal", its courage to reform is still unstoppable.