What is the main job of the website operation manager?

Website operation managers have different ranks in different network companies, that is, some companies have to manage a small team, and some companies just have a good name regardless of people.

In a company with news content as its core, the website operation manager is basically equivalent to a website editor, focusing on news originality and reprinting, and his tasks include: channel promotion, cooperation and negotiation, product optimization suggestions, activity planning and organization, user relationship maintenance, customer service answering questions, etc.

A website operation manager with a team needs several people to accomplish the above work objectives, and the extra work is management matters such as team building, personnel recruitment, performance management and personnel training.

The job of website operation is content and user maintenance, which is a chore of an Internet company except product planning, technology research and development, human resources and financial management. The person who holds this position should be a generalist, good at research and communication.

When products and contents are to be promoted, it is necessary to dock with the marketing department, accompany the marketing department to discuss cooperation with foreign countries, and do offline activities;

When the company requires revenue, it needs to connect with the sales team, accompany the sales staff to lobby advertisers, provide the sales staff with marketing plans for Internet products and content, and even draft them;

When fixing product bugs or upgrading products, it is necessary to connect with product managers or development engineers, provide product requirements documents, supervise product progress, and test product quality and experience from the user's point of view;

When users make comments or suggestions, they need to assist customer service personnel or even receive complaints themselves, filter and summarize the complaints and feed them back to product managers or development engineers.

After the opening of the WEB2.0 era, the mode of user-generated content has become the mainstream of many Internet companies, the role of editors has been marginalized, and the names of product operation managers/website operation managers have become more and more. The development route of website operation manager is upgraded to senior operation manager, editor-in-chief, director, VP and CEO in charge of operation.

I hope it helps you, come on!