How does the printing industry carry the upsurge of Internet of Things?

With the development of science and technology, since the end of last century, new technical layers have appeared in the printing field: digital printing, CTP printing plate, ERP management software, e-commerce, RFID (smart tag), in-film tag, AR (reality enhancement technology), VR (virtual enhancement technology), 3D printing, the use of robots in production, and 65438+. There is no doubt that technological leadership is an important treasure for enterprises to occupy the market, but countless cases tell us that haste makes waste, and punctuality and seeking truth from facts are the basis of success, otherwise it is likely to change from a pioneer who leads technological progress to a martyr who is brave and dedicated, and learn from the past.

What is the Internet of Things?

If you want to lay out the Internet of Things, you must first understand what the Internet of Things is. Baidu's explanation for this entry is: "The Internet of Things is an important part of the new generation 1 information technology, and it is also an important development stage in the' informatization' period. Its English name is Internetofthings. As the name implies, the Internet of Things is the Internet where things are connected. This has two meanings: 1, and the core and foundation of the Internet of Things is still the Internet, which is an extension and expansion network based on the Internet; Secondly, its client extends to any object and exchanges information, that is, the interest of the object. The Internet of Things is widely used in network convergence through intelligent perception, identification technology, pervasive computing and other communication perception technologies, so it is called the third wave of world information industry development after computers and the Internet. The Internet of Things is the utilization and expansion of the Internet. It is not so much a network as a business and utilization. Therefore, innovation is the core of the development of the Internet of Things, and innovation 2.0 with user experience as the core is the soul of the development of the Internet of Things. "

The above words at least clearly tell us the following points:

Its 1, Internet of Things is the expansion of Internet use, and its purpose is to use the convenience provided by information technology to realize the connection of things.

Second, the Internet of Things is called "the third wave of the development of the world information industry after computers and the Internet", and its effectiveness and benefits cannot be underestimated.

Thirdly, "innovation is the core of the development of the Internet of Things", how to choose the printing Internet of Things and what it can bring to the development of enterprises is worth trying and thinking about.

Printing needs the Internet of Things to promote its development.

1978 in the last four years after the reform and opening up, the printing industry in China has developed rapidly, from a long publishing cycle, "printing in the north and printing in the south" to the second largest printing country in the world, with overcapacity, just like many industries 1.

The development of printing industry in China has an obvious feature, that is, it keeps pace with the development of the international market and pays attention to technological progress with 65,438+00 points. This is true in the stage of the transformation from "lead (printing)" to "glue (printing)" in the 1990s and in the initial stage of digital printing, as well as in the use of ERP management software, printing+Internet and the active development of e-commerce after entering the new century. To this end, we can say with certainty that the popularization of the Internet of Things by printing enterprises must be the same, from point to point, from powerful leading enterprises to small and medium-sized enterprises.

The above judgment is based on the objective demand of the market and the subjective possibility of the enterprise to meet the above demand:

From the objective demand of the market, with the continuous increase of personalized customization, printing orders are gradually changing from the historical 1 unified and large print runs to small print runs and fragmented print runs. Faced with a large number of personalized orders, we need to rely on the network to organize production and arrange circulation.

It is indeed the digital printing enterprises that first perceive this state, and the 1 company that used the e-commerce channel to undertake business earlier will be quite profound: when the number of fragmented orders is limited, enterprises can rely on managers' brains to control production processes and organize logistics and distribution in an orderly manner, but when personalized orders break through 1, it is difficult to complete the connection between material distribution and production links or the delivery of products to customers only by memory. Bar code recognition has become a necessary means to organize production, which can be called the low-level stage of the Internet of Things. The only difference lies in the length of the product chain under its jurisdiction.

Judging from the subjective ability of enterprises to meet the above needs, if we say that when ERP management was just implemented, production workers still held an exclusive attitude towards computer commanding production and controlling progress, and felt bound by computers, today, both software development ability and employee acceptance have undergone tremendous changes. Expand this 1 system, and step into 1 to strengthen the capability of this 1 system, and the computer will take orders.

Since the subjective and objective conditions are satisfied, since the use of the Internet of Things can reduce errors in the process, reduce management costs and enhance the effectiveness of the whole process, why not do it for enterprises? Why not take products as the leading role and manage enterprises through intelligent network based on ERP?

Enterprises with financial resources should dare to be the vanguard.

The power of example is infinite. The application of Internet of Things in printing enterprises needs the leading role of large enterprises, because they have the ability to bear the development costs and possible development risks in this early stage.

What areas should the Internet of Things cover? How can the Internet of Things be applied to network convergence through intelligent perception, identification technology and pervasive computing? Can the Internet of Things help enterprises realize zero inventory of printing consumables? How to deliver the finished products to customers as quickly as possible, which can not only reduce the storage area but also withdraw funds as soon as possible? With more and more robots, intelligent production software can organize production through effective scheduling of the Internet of Things? This 1 point should be considered and solved in the development of the Internet of Things. The hardest part is actually in the beginning Without mature experience, those who eat crabs first undoubtedly have great investment risks, and there are also two possibilities of success and failure, which requires courageous leaders and pioneers who can take risks.

20 16 Zhejiang mozhihua printing company, which successfully landed on the new third board, took the step of 1 in inventory management according to the requirements of the internet of things in the process of building a new factory. The huge warehouse extends from the ground floor to the factory building on the fourth floor. The shelves are tall and straight, but orderly. The unmanned elevator shuttles through the warehouse according to the barcode instructions, or takes out materials and sends them to the production workshop, or piles up boxes of products for logistics distribution, which is amazing. Although there are only a few people in all warehouses, 1 is under control, which is clearer than manual management. With the increase of time and networking units, the areas touched by the network can be more and more perfect and the performance will be clearer.

In fact, after entering 20 16, it can be seen from the announcements of listed companies that listed companies in the printing circle, such as Mei Yingsen, Jinjia, Hexing Packaging, Olkin, Xintonglian, etc., have begun to lay out the Internet of Things. The influx of so many listed companies, in addition to the financial advantages, is more important to tell us that the Internet of Things has indeed become the 1 direction of Internet extension and development in the intelligent era. We hope that the pioneers of these industries can provide experience for future generations and explore 1 economical and practical ways to use the Internet of Things through practice.

The Internet of Things needs the support of big data analysis.

The Internet of Things not only helps us to improve efficiency and save money, but also the accumulated data is a rare resource. Making good use of big data and doing a good job of coherent analysis can make the original boring number 1 come alive and help us improve our management level.

Specifically: do a good job of data analysis of the materials used, and you can choose the supplier with the highest cost performance; By analyzing the data of production process, we can see the possibility of process improvement, the space of saving money and the strength of employees' sense of responsibility. Through the analysis of logistics data, we can see the changes and expansion space of the market during 1; By analyzing the business data, we can see the gross profit margin of different products, seek new expansion points according to the production capacity, and abandon some low-end customers; By analyzing the data of capital withdrawal, we can understand the reputation and capital status of customers and avoid bad debts; ..... all this 1 cut, the key is that leaders should regard data as resources, and have business-minded objects to analyze data, so that data can generate benefits.

Mr. Zhou Tao, who recommended the translation of the book "The Age of Big Data" written by two British professors to China, thinks that "the role of big data is to help enterprises make decisions from the perspective of data", which is completely correct. However, some experts have summarized four characteristics of big data: 1) huge volume; 2) variety; 3) low value density; 4) The processing speed is fast, and these characteristics also determine that the analysis and processing of big data need capable people and experts, and they need to be discerning. By screening the data, they can find something useful to the enterprise from the complicated and disorderly figures through sorting and analysis.

In short, it takes time from the cognition of the Internet of Things to the application of the Internet of Things, which requires us to digest and absorb and deepen our understanding in practice. From accumulating data to making good use of these data, we need to experience and feel through practice, and making good use of Internet of Things data is undoubtedly icing on the cake.

It is more important for SMEs to pay attention to the development of the Internet of Things than preconceptions.

As the saying goes, the reason why the duck prophet warms the water in the spring river is because ducks stay in the water all the year round and naturally feel the change of water temperature first. It is also based on their needs, understanding of the Internet of Things and strong capital strength that large enterprises take the lead in testing the Internet of Things, which makes it possible for them to start their initial work on the basis of existing knowledge and accumulate experience in practice. For the vast majority of small and medium-sized printing enterprises, they should pay more attention to the development of the Internet of Things, rather than testing the water easily, because they are relatively shy and lack the corresponding technical talent team.

The front car issued a warning:

E-commerce is very enthusiastic in the industry. Printing+Internet is certainly the direction, but from the infant fetus to 1 young people who can stand on their own feet, the investment can be imagined. Many dead websites, such as Dragon Shadow. Com and tushu. Com, it was not because we chose the wrong direction at first, but because we were not mature enough to enter and lacked the corresponding ability and economic strength, so that we participated and tried, but it was difficult to become a climate after all, so that we missed the opportunity and lost huge upfront investment. This tells us that even if we are in the right direction, we may not succeed before the time comes.

The application of large digital printing equipment in the field of short edition book printing is also true in 1. In the past two years, there are not a few new enterprises entering this field, and the investment is tens of millions, but so far, few enterprises can make profits. It is true that the printing of short edition books uses digital printing equipment that can be organized and produced on demand, which can effectively reduce the occupation of funds by pre-products, and reduce the market risks that may be brought about by marketable and improper conditions. However, due to the relatively high manufacturing cost, it is difficult to bring profits to enterprises now. 1 It will be a catastrophe for those enterprises that expect to bring profits in a short time.

In the development and utilization of RFID, 3D printing, VR development, ..., there are always many enterprises that are eager for the emergence of every new technology, for fear of falling behind and losing the market, but the result is undoubtedly successful, but more often it is because of premature admission or inability to choose to leave.

Seek truth from facts, make proper use of it, and proceed step by step.

To sum up, the author's suggestion is that the Internet of Things is in the introduction period. As leading enterprises, listed companies in the printing circle should naturally participate in testing water, lead the industry to develop forward, accumulate experience through practice, provide experience for small and medium-sized enterprises to enter the Internet of Things in the future, and reduce unnecessary investment. For a large number of small and medium-sized enterprises, we should pay more attention to the extended development of the Internet, accumulate strength, choose opportunities, take the right steps, participate moderately, and gradually expand the scope.

The so-called accumulation of strength and seizing the opportunity means that after seeing the development direction of the next step 1, according to one's own needs and financial resources, the corresponding technicians are recruited or trained at an appropriate time to participate in it. When the time is not yet ripe, blindly following the trend will definitely increase investment and enhance risks.

The so-called moderate participation and gradual scope means that small and medium-sized enterprises don't need 1 to seek perfection in the use of the Internet of Things. They can start from the mature part of 1 and then gradually expand with skilled use, which is less risky and more effective. The so-called "innovation with user experience as the core" emphasizes starting from the reality of the enterprise.

We look forward to the success of water testing enterprises, and also expect successful enterprises to contribute their own experience at an appropriate time to provide an example for the development of the industry.