Brief introduction of Isei Isei Beef Co., Ltd.

Since 2009, the company has been rated as: key leading enterprise of agricultural industrialization in the province, "Henan famous brand" product manufacturer and "Henan famous trademark".

Honorary enterprise, a well-known Muslim food enterprise and brand in Henan Province, is a beef supplier for the 2008 Beijing Olympic Games, the 20 10 Shanghai World Expo, the 20 10 Guangzhou Asian Games, the 20 12 National Agricultural Games and the designated beef supplier for the 20 13 National Games. During the "Eleventh Five-Year Plan" and "Twelfth Five-Year Plan" periods, the designated production enterprises of special commodities for ethnic minorities in China were rated as the top three beef slaughtering and processing enterprises in China by China Meat Association at the beginning of 20 10, the first brand of Muslim beef in China by China Muslim Network in August 20 10, and Tianjin Henan Isei Beef Co., Ltd.1in June.

The company's leading products are more than 200 kinds of products in five categories: chilled beef, conditioned beef, cooked beef, cold-cut beef and gift beef. At present, beef products have entered well-known international and domestic enterprises such as Wal-Mart, Carrefour, McDonald's, KFC and Shuanghui. The product sales network reaches Shenzhen in the south, Harbin in the north, Shanghai in the east and Urumqi in the west; Isei beef brand has been fully trusted by consumers all over the country.

In response to the call of the provincial party committee and the provincial government to turn Henan into "the granary of China people and the kitchen of the world" and to meet the needs of enterprise development under the new situation, Isei will initially draw up a plan to build a 10 beef cattle breeding base and 65438+ nationwide with the "Isei" brand as the guide. Within five years, the project of111will be realized, that is, the company will solve the employment problem of Isei100000 employees, drive100000 farmers to raise cattle, and let100000 people eat Isei beef with confidence, and at the same time, realize.

Legend of Isei

At the beginning of the Yuan Dynasty, Genghis Khan led the Mongolian army to fight south and expand its territory. However, after years of fighting, the soldiers' physical fitness has gradually declined, and their combat effectiveness has dropped sharply, which is very worrying. Therefore, they ordered the chef to find a solution within three days. The next day, chef Isei served the ancestral secret beef soup. After dinner, he was full of sweat, cheerful and eager to ask, "Who made this beef?" The waiter said, "Chef Isei." Khan asked again, "How to cook it? It smells good and mellow. " A: "Isei, a native of an old town in an Islamic village, used the secret recipe of ancestral beef. He said that this beef was soaked three times, marinated seven times, stewed four times and stewed six times, so it was mushy, moist, crispy and delicious. " When Khan heard of it, he ordered Isei and Dosidi to be rewarded and named them "Isei Beef" and later "Royal Tribute". From then on, the soldiers ate beef from Isei every day, and their physical strength doubled and their morale was high, which helped Khan establish the Dayuan Empire and interpreted the legend of iron army supply. With the development of the times, the secret recipe of Isei beef has been handed down to this day, and the story of chef Isei has also been handed down.