Marketing department work plan

Think twice before you do something. A good work plan before you do something can make things get twice the result with half the effort. The following is the relevant information about the work plan of the marketing department that I have compiled for you. Welcome to read! Example of work plan of marketing department 1

1. Information network management

1. Establish direct leadership relationship

Marketing department is the functional department responsible for the construction and maintenance of the company's information network and information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistants, that is, they directly guide and direct the market development assistants in the aspects of information network construction, maintenance, information processing and assessment, and assume the leadership responsibility of information network work.

2. Structure a new organization

3. Increase staffing:

(1) Information administrators: The marketing department has 3 full-time information administrators who are in charge of different areas and no longer hold other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province, and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training

Before the Spring Festival, complete the recruitment and training of information managers and market development assistants in the marketing department in all regions, so that the marketing department can fully guarantee the personnel quality during the implementation of the new management system in 2xx. Carefully select and hire marketing assistants, and don't make up the numbers.

5. Strengthen personnel assessment

Make detailed rules for the establishment and maintenance of information networks in terms of personnel allocation, resource guarantee and performance assessment, and guarantee this work from the system. Establish an assessment system in which market information administrators regularly patrol the regions to guide information management, and make targeted analysis and research according to the actual situation and existing problems in each region, so as to urge them to establish and improve information management in a short period of time according to regulations.

6. Dynamically manage the market network

Market development assistants and information administrators regularly and dynamically evaluate the members of the information network according to four indicators: the number of information provided by information officers (in units of one), the project scale, the information achievement rate and the number of information officers at lower levels. On the basis of analyzing the classification of information officers/units, information administrators and market development assistants should make a detailed analysis based on the background information of information officers to determine the possibility of performance growth after their help. Further strengthen the management of information, and do a better job in the integrity, timeliness, effectiveness and confidentiality of information than the previous year.

7. Strengthen market research. Based on the information provided by information members/units in each region and the business progress of the company in each region, we will conduct a full market research on the development status and potential development trend of steel structure business in each region by special personnel. First-hand information is obtained through investigation, which will help the company to set up reasonable institutions in various regions and explore new markets.

2. Brand promotion

1. In order to further launch the "hangxiao" brand and expand hangxiao's market share, taking advantage of the company's listing in 2xx, Chengdu, the capital of Sichuan Province, Xi 'an, the capital of Shaanxi Province, Urumqi, the capital of Xinjiang Uygur Autonomous Region, Shenyang, the capital of Liaoning Province, Changchun, Jilin Province, Guangzhou, the capital of Guangdong Province, Nanning, the capital of Guangxi Zhuang Autonomous Region and Shanghai were initially considered to hold brand promotion meetings and seminars to publicize and expand hangxiao's brand and expand the information network.

2. On the completion of key or large-scale engineering projects, invite relevant departments to hold a press conference at the scene, show and publicize the brand of hangxiao with examples of completion, show the fact that hangxiao occupies the first-class level in technology and performance in the industry, establish the exemplary role and leading position of listed companies in the building steel structure industry, and make the publicity work achieve twice the result with half the effort.

3. Further do a good job in advertising, materials and other publicity work. Make and install large-scale propaganda banners or billboards at various construction sites to show the strength of enterprises on the spot; Make new achievements and publicity materials of the enterprise in time, supplement them to the performance introduction in the bidding documents and distribute them to the business personnel, so as to enhance the depth and intensity of brand promotion as much as possible.

4. Strengthen the professional knowledge training and quality education for those who contact with the outside world, establish a good corporate employee image and advanced corporate culture connotation, and leave a beautiful and profound impression on everyone who contacts with hangxiao personnel, so as to have a clearer and deeper understanding of hangxiao and steel structures.

3. Customer reception

1. Supervise all staff to always take the principle of enthusiasm and do a good job in reception of guests in all aspects with courtesy and restraint to ensure that the reception effect is better year by year.

2. On the premise of ensuring the effect of customer reception in advance, we will save reception expenses as much as possible, so as to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, classify and save the files of potential customers and contract customers, accurately grasp the project progress, and strive to cooperate with commercial departments and offices to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, the number of visiting customers is also increasing, and the personnel in charge of reception in the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a good job in reception and recruitment.

IV. Internal management

1. Strictly implement version C quality management system documents and management system standard documents, and strictly implement the strategy of "everything is managed according to documents, everything is operated according to procedures, everything is said with data, and the work is done well at once", so that the marketing department will gradually become an executive team.

2. further strictly follow the requirements stipulated by the joint-stock company and the marketing system, carry out the work management of this department and strive to improve the management level.

3. Give full play to the work enthusiasm and initiative of the staff in each position of this department, and emphasize the process control and final effect in their work. Improve their work responsibility and quality. The examination system shall be implemented in strict accordance with the corresponding posts.

4. Everything starts from the overall situation of the company and emphasizes the marketing system. Actively coordinate the contact and coordination between various departments of the marketing system, so as to improve the overall combat effectiveness of the marketing system and do the best service for the completion of the marketing goal of 2xx.

5. cooperate with the deputy general manager of marketing to do a good job in the daily administration of the marketing system. Take the initiative to do a good job in logistics support and daily service for all departments. Create a better corporate culture atmosphere and working environment for them. Example 2

1. Marketing function:

The marketing department is directly responsible to the general manager of sales, and is the soul of the enterprise. Its work function plays an important role in production, sales and service, and is a core part of the sales link. As a marketing department, its important job is to assist the general manager in collecting, formulating and executing. The standard to measure the work of the marketing department is whether the sales policy and promotion plan are scientific and whether the implementation is rigorous.

1. the role of the marketing department: directly responsible to the general manager, assisting the general manager in market planning, formulation and implementation of sales plans. Supervise and urge the sales department to carry out the annual work plan. Comprehensively coordinate the work functions of various departments. Is the soul of the enterprise.

2. Working standard of marketing department: accuracy, timeliness, coordination, planning power and planned execution

3. Working function of marketing department: making annual and quarterly sales plans and assisting the sales department to implement them. Coordinate all departments, especially the R&D and production departments. Organize the sales department to conduct a series of trainings. Monitor the sales cost, increase or decrease the guidance to the sales area personnel, regulate and formulate, supervise and implement the necessary sales promotion. Training on management, construction, shopping guide and supervision of specialty store image. Statistics, induction and arrangement of sales customer files. Collect sales and market information in an all-round way, sort out and form a plan and submit it to relevant departments.

II. Work Plan of Marketing Department

1. Make a 17-year sales work plan: analyze the current market situation and sales situation scientifically and rigorously, foster strengths and avoid weaknesses, seek opportunities, and work out the tasks and work plans of Marketing Department and Sales Department in 217.

2. Optimize the sales organization structure: carefully analyze and understand the current organization structure of the sales department, according to the rationality of the market situation, and on the premise of intensive market cultivation, streamline the staff, control the sales cost, tap the potential of the staff, stimulate the work enthusiasm, feel the work pressure, and strive to do a good job in their respective market sales.

3. Strictly carry out training and improve the team's combat capability: concentrate on training and strive to make all employees fully master the company's sales policies, product knowledge, applied technology knowledge and marketing theory knowledge, and form a learning team, a competitive team and an innovative team.

4 scientific market research, supervision and assistance in marketing: the core work of the marketing department is to assist and guide the sales department and various regions to continuously enhance their brand power and consolidate their sales power. Therefore, the marketing department must constantly understand the market, visit the market, investigate competing products, analyze the reasons, find out the gaps, report to the general manager according to the actual situation in each region, and give clear sales guidance ideas, ideas and methods to each region. All of the above are in the form of tables, and all regional managers must complete the functions of coordinating departments and establish a good corporate culture on a monthly basis: Administration and Personnel Department: The functions and responsibilities of the administration and personnel department are to be directly responsible to the general manager, coordinate the work of various departments, establish a complete personnel file, formulate a scientific talent competition reward and punishment mechanism, and inspect the work of personnel in various departments, so as to continuously reserve talents for enterprises, tap the potential of sales personnel and explore the market situation under the advice of the marketing department, scientific figures, events and market conditions.

production department of r&d department: the responsibility of r&d and production department is to take market demand as the guide, constantly optimize product structure and product function, grasp product quality, strictly implement ISO- 2 quality system and introduce competitive products to the market through market demand. Therefore, the marketing department will provide market information, competing products information and sales information every month, so that the department can grasp the new market trends and navigation marks in a timely, objective and scientific manner, constantly adjust the shortcomings of its own products, and develop and produce good products suitable for customers and market needs for enterprises to win the market and customers.

sales department: the sales department is the vanguard of the enterprise, a scout close to the market and a hard weapon for the development of the enterprise. Their duty is to constantly open up sales channels, seek the most suitable strategic partners for the development of enterprises, constantly push the products of enterprises to the market, and provide scientific cutting-edge information to the market at the same time. On the premise of capturing market information, the marketing department, combined with the actual situation of enterprises, formulates a powerful market plan and sales strategy, which plays the most powerful role in establishing the "soul" of enterprises.

finance department: directly responsible to the general manager. If the marketing department is the "soul" and the sales department is the "pioneer" and the "bomber", then the finance department is the "gateway" of the enterprise and the "artery" of the enterprise's operation and healthy development. Its responsibility is to formulate the scientific annual budget and settlement of the enterprise, make the profits of the enterprise and provide the general manager with reasonable production cost budget and marketing budget in time. As a marketing department, we should formulate reasonable promotion plans and expenses in combination with the actual situation of the enterprise, the actual situation of the market and the actual situation of customers, and submit them to the general manager or communicate with the finance department to make them practical and maximize the development benefits of the enterprise.

Market Stay and Logistics Department: directly responsible to the sales department. Their duty is to know the order information in time and hand over the production steps in time, and deliver the products to the destination and customers safely with the fastest speed and lowest logistics cost, so as to provide the best service for the sales department. As a marketing department, we should advise, guide, supervise and assist their work.

6. Seize market opportunities, formulate and implement sales promotion.

7. collect information and feedback, and correct the sales plan in time. Example 3 of the work plan of the marketing department

I. Main performance indicators and completion

Completion of the main performance indicators of the marketing department in 2xx:

As of xx, xx, XX, XX, our company has developed two secondary cooperation outlets, Lushan and Wugang. Because there is no professional marketing specialist in charge, the sales situation of the second network in 2xx is not optimistic. As of December 31, the second network in 2xx sold a total of 18 units. In October of 2xx, our company ended its cooperation with Lushan Shunfa and started cooperation with Lushan Grand Unity Automobile Trade City. The form has improved, mainly because the business philosophy and mode of Lushan Grand Unity have been greatly improved, including the formal construction of the site. In addition, with the opening of the new store, the energy and personnel invested by our company are relatively in place, and the follow-up is relatively tight in the later period, which prompted Lushan to sell 6 units in November.

ii. review of the main work of the marketing department. the main work of the marketing department in 2xx includes the following aspects.

1. Summary of market activities

First quarter

January: Welcome to the Spring Festival, a lucky ceremony-this activity was well received by our customers, which not only greatly increased the number of customers coming to the store, but also promoted sales, and effectively improved the visibility of Guangqi Honda and our store.

February: Automobile Culture Publicity Corridor-let customers understand the four models of Guangqi more deeply through the platform of Automobile Culture Corridor. In the good communication between sales consultants and customers, customers recognize and affirm our brand and strengthen the image of four models as trustworthy and high quality.

March: glory * * *, feedback from Chun Qing-according to the sales consultant's reaction to the sales situation, we know that this activity has obvious effect, and the amount of incoming electricity has increased obviously. Up to today, since the activity, we have sold 2 sets (including one in Ruzhou), ordered 7 Accords, 2 Odyssey, and 1 Fengfan, with a total of 63 incoming batches and 14 incoming batches for the first time, and the total number of calls.

in March, it sold well for 2 million yuan, giving it to Guangben-this activity actively reduced the inventory, eased the pressure of capital turnover, increased the market share, and finally increased the sales volume and achieved the task.

March: Eagle City Spring Car Festival-This auto show focuses on Fit and Fengfan, with the theme of "The Age of Light Dancing and Flying", highlighting the flavor of the times, and featuring promotional activities to attract users and achieve sales results.

the second quarter

April: Expo Tour-Guangqi Honda followed the trend of the Shanghai World Expo in May 2xx, and with the strong influence of this World Expo, launched a free experience tour of "Buy Accord and Watch the Expo". After the promotion of this event, the number of people calling for advice and visiting the store increased significantly, which was very attractive to users who were interested in buying Accord in the near future. During the event, the sales volume of Accord orders totaled 43 units.