Marketing planning scheme of liquor store

Marketing planning scheme of liquor store

In order to ensure that things or work can go smoothly, it is often necessary to make detailed preparations in advance, and the plan can clearly define a general direction for an action. How to make a plan? The following is my carefully organized marketing plan for liquor stores for your reference, hoping to help friends in need.

Marketing planning scheme of liquor specialty store 1 1. Operating platform of sales planning scheme

The company set up a special organization to investigate and develop new products, formulate marketing strategies and sales plans, and build the first terminal network of liquor in an all-round way with the economic concept of marketing planning. Equipped with marketing plan management and financial personnel, break the traditional employment mechanism and recruit a group of business elites from the society. Determine the business representatives, business directors, business directors and business managers of regional marketing programs, set up a professional marketing team, set up a sales team for key marketing programs, manage customers by special personnel, sign sales contracts for single products, and complete the combination of marketing teams before the new products go on the market.

Second, the design of sales planning products

Because of the transparent price and aging structure of old products, it is difficult to meet the needs of consumers and support the high marketing expenses. These products can not form the advantages of marketing plan, so it is necessary to develop combined products.

1, according to the flavor type of liquor to develop, and strive to make the product personalized and obvious, so as to become the main brand.

2. According to the degree of liquor product development, high, medium and low series products are formed.

3. Develop products in a targeted way, constantly research marketing plans in the sales process, follow up products, and realize the best combination of product structure.

4, according to the market price to develop products, establish a reasonable product price system.

Third, the network system establishes a sales planning scheme.

Effectively integrate the original dealer network, first help the original dealer to help them sell, master the first-hand information, and find out the details of the marketing plan. Lay a good foundation for the next marketing work. The listing of new products can be upgraded to marketing plan according to the following sales plan planning steps.

1, establish a master marketing plan, establish a feasible county-level target marketing planning scheme, and formulate a marketing plan development plan. The sales staff directly serve the first-class merchants, and the first-class merchants will assess the business personnel, select hotels, supermarkets and shops with good reputation in the regional market, and conduct comprehensive centralized marketing of the products. Create a model marketing plan, and strive to achieve more than 80% distribution rate in the marketing plan. After a month's marketing, strengthen and screen customers, determine first-class and second-class customers, and establish and improve customer files.

2. The offline customers managed by the first-class dealers are assisted by business personnel, and the management system of first-class and second-class customer supply cards is implemented; Print and issue supply cards to primary and secondary customers. The purpose is to master and control the flow of goods in the marketing plan, effectively control the price-breaking and goods-jumping of the marketing plan, and completely put an end to the appearance of counterfeit goods.

3. Reasonably distinguish the incentive policies of primary dealers and secondary dealers, protect primary dealers and cultivate and support secondary customers. Reward according to the performance of secondary customers.

4. Take promotion management measures for customers. When the performance of secondary customers reaches or exceeds that of primary dealers, secondary customers can be directly promoted to primary dealers, and their benefits will change accordingly. Finally, a strong and extensible sales first-class and second-class network will be formed.

Fourth, make use of the marketing planning resources in the market.

1. Configure delivery vehicles and advertise the body image.

2. dressing the, a business person, wears a business card and a badge.

3. Appoint business representatives, business directors, business directors and business managers.

4. The company can control the unified scheduling and management of resources.

Five, product benefit distribution and sales expenses planning scheme

(a) product profit distribution and sales planning scheme

Distribute the benefits of each link reasonably, so as to maximize the use of resources, which will be distributed layer by layer according to the spatial relationship of product prices.

1. Make unified marketing plan and sales price, including hotel price, supermarket price, retail store price, etc. , reasonably allocate profit space, and reward dealers in two forms: monthly rebate and annual reward.

2, the organic combination of sales products, formulate the operation method of single product marketing plan.

3. For staged promotion activities, the reward standard shall be formulated according to the total delivery amount.

4. With the gradual maturity of the marketing plan, the cost of each link will be reduced or cancelled accordingly.

(two) the management of the marketing expenses of the sales planning scheme;

1. All expenses are paid for selling products, and the company bears the basic salary, business trip expenses and telephone charges of business personnel.

2. Vehicle expenses, office expenses and warehouse expenses.

3. The salary of business personnel shall be paid in the form of basic salary+commission+reward. The basic salary of basic tasks is guaranteed, and the business commission is not capped.

4. Yi Labao, posters, public service advertisements and other publicity expenses.

5. Publicity expenses in the market preparation stage and sales activity stage.

(two) the steps of direct sales planning scheme; Direct selling operation mode (one product, one policy);

1, openly recruit business personnel, conduct short-term training, and arrange specific positions;

2. Make a plan for the listing of direct selling products;

Through direct sales operation, we can effectively control the marketing planning scheme, constantly supplement and improve the marketing scheme, realize the flattening of Taibai liquor network, and lay a solid foundation for the large-scale marketing scheme operation.

Marketing planning scheme of liquor store 2 macro environment

China liquor industry is "the best in the world" in terms of scale, product output and number of enterprises. Liquor, as a unique traditional liquor with a long history in China, shines brilliantly in the world liquor products and occupies a very important position in consumers' minds. China has a civilization history of 5,000 years and a wine culture of 5,000 years. At weddings, funerals, festivals, gatherings of friends, and visiting relatives and friends, we should all toast to celebrate. While wine is integrated into people's daily diet, wine culture is also deeply rooted in people's hearts.

With the improvement of people's living standards, people pay more attention to nutrition and science in diet, and pay more attention to taste and personality. Nowadays, blind consumption has been replaced by rational consumption, and liquor industry has far-reaching national and cultural significance from ordinary citizens to upper class, from small cities to large and medium-sized cities, from rich dining tables to exquisite gifts.

microenvironment

In the face of the liquor market flooded by many liquor brands, customers no longer buy blindly. Many people pay attention to the spiritual needs of brands while paying attention to the actual needs that the products themselves can provide. Therefore, while paying attention to brand management, having a practical personalized sales proposition is a magic weapon to expand and enhance the terminal sales force, and it is also the strategic focus of the future development of liquor production enterprises.

Opportunity analysis

Brand advantages of xx liquor:

A. backed by characteristic culture;

B. take the road of characteristic marketing;

C. brand affinity;

D. packaging has characteristics;

E. Integrating resources

F. Far-reaching planning

market strategy

First, our core idea is to win by quantity, control the business pulse on the basis of quantity, and seize the terminal to reach a high point. Earn the profit space you deserve first and recover the operating cost as soon as possible!

Any enterprise needs profits to support its daily operations, so it is absolutely correct to make sales first and then make brands! We mainly promote core commodities, relying on sales promotion to do quantity, small profits but quick turnover. If we can increase the quantity, then the profit will not run! Steady operation, striving for victory in stability, and expanding the market step by step.

Second, during the listing of super-large shopping malls, supermarkets, discount stores and shopping plazas, the way of bundling sales is adopted, such as posters, POPs, noodles or shelves. We should send a sales promotion girl with comprehensive quality and rich technical experience, beautiful appearance and good expression ability to the venue to guide and induce the purchase! Free goods appraisal meeting will be held outside the venue, relevant publicity materials will be distributed, and product functions will be introduced.

Third, all medium-sized stores do not charge any poster fee, POP fee, noodle arranging fee and end shelf fee for listing, and only agree to cooperate with other promotional activities! Of course, the first step is successful, and the second step can create benefits.

Fourth, set up a public relations team to communicate with counter leaders, business managers, store managers and purchasing personnel in major shopping malls, supermarkets, discount stores and shopping plazas. Long-term support and cooperation with our promotion plan for Shanghai Daily, POP, brand face and tailstock! If you don't agree to support the store, you won't be given preferential marketing policies such as price change promotion.

5. Sun Tzu said: The soldiers are expensive and fast, and those who are good at posing win. Strengthen terminal maintenance, management and after-sales service, so that goods can be stored, the display position is ideal, and POP is neat and rigorous. The most important thing is to make all supermarkets publicize Qin Yang.

Step by step active price reduction method

1, subject:

A. During the introduction period, cash with reasonable price and strong promotion will be used to spread the market and start the market quickly.

B. Combine explicit rebate and implicit rebate to deal with grabbing goods, and do not follow the trend of price reduction to win time for products to enter the growth period.

C. Actively reduce prices in stages, reduce the risk of grabbing goods, win the trust of dealers, and accelerate product maturity.

2. Specific operation:

A. Market preparation stage:

B. Phase II:

C. the third stage:

D. Phase IV:

E. Stage 5:

F. Stage VI: In short, whoever occupies the rural market first will have more chances to win the war of "brand-name versus brand-name".

Pre-publicity activities in place

Promotion activities need more people to know and know, and even take direct action-buy products. Naturally, many people need to know and participate in this activity to achieve our purpose of publicity and sales.

Therefore, it is necessary to spread the notice of the event to the maximum extent, which requires the cooperation of advertisements and the penetration of advertising media.

Moreover, it is more interesting and effective to publicize the mechanism of the product while announcing the activity than simply advertising the product.

As we all know, the Spring Festival is the prime time for liquor sales, and all wineries are racking their brains to plan Spring Festival promotion activities to maximize product sales. Combined with the characteristics of liquor products and the actual situation of Shangchao, Shang Chao channel has always been an important battlefield for liquor sales channels during the Spring Festival. Only by taking precautions and preparing for the promotion of Shang Chao during the Spring Festival can we ensure good results in the Spring Festival sales war.

First, do a good job in the Spring Festival liquor promotion plan in advance.

Because of the strong planning of store sales, liquor manufacturers should determine the activity content and schedule with the store at least one and a half months in advance, because the gold display position of the stacking head and end frame of each store is limited (generally only 2-3 positions), and the good stacking head positions are the main channel of liquor, the middle area of liquor shelves, the stacking head area of shopping malls and the stacking head of checkout counter in turn. During the two festivals, stores generally divide the stalls of Duitou and DM into three or more stalls, with one stall being Christmas (mostly red wine), the second stall being New Year's Day and the third stall being Spring Festival, so as to attract consumers' interest in buying with rich promotional activities, and at the same time let manufacturers provide various cost support. Therefore, manufacturers should make corresponding preparations in advance and make clear promotion plans and investment budgets.

(a) promotional activities are mainly divided into the following two forms.

1, personnel buy gifts (for the activities of department heads and store managers of Shang Chao procurement)

Reward the buyers who have the right to order, that is, set up a ladder reward according to the order quantity of the main products during the Spring Festival (reward is implemented according to the actual order quantity after the store returns during the Spring Festival). The reward is calculated according to the number of actual orders (pre-holiday orders-post-holiday returns) or the order amount. Rewards can be divided into travel or cash commission. The purpose is to ensure that the store will not stop selling goods during the Spring Festival, and there is sufficient supply for sale, which will make the store depressed and force the store to sell more.

B. sales reward: sales reward for department heads who perform specific activities in the store. Purchasing the goods that have been ordered for promotional items, and spending the exhibition fee to put up a bunch of posters. How to sell products to consumers mainly depends on how the store manager promotes them. The department heads or managers who have direct decision-making power on the store display will give sales ladder rewards, and after the festival, they will be awarded a commission according to the actual number of pieces sold in the store (the method is the same as above), which will promote the accumulation of store heads and arouse strong concern and attention to our products.

C, our group purchase policy for customers should be collected from the person in charge of the group purchase department or each store, and then given separately, either to customers or to supermarket managers who operate group purchases, so as to increase product sales.

2. Product buying and giving (activities for customers): giving gifts/returning things of corresponding value according to the amount of products purchased by customers.

A. Voucher return: shopping vouchers returned to customers (cashed by promissory notes);

B. Cash back: cash returned to customers (exchanged with receipts);

C. Send mobile prepaid cigarettes to the shopping card: reward according to the proportion of customers' purchase (with cash receipt);

D. Advertise the Spring Festival promotion activities in newspaper media, and the accumulated consumption amount of XX products with advertisements can be redeemed for the above rewards at fixed points with cashier's notes;

E. Send this product, small wine, light bottle wine, red wine and high-grade gifts (tea sets, handicrafts, wallets) to a certain amount or quantity.

Second, Shang Chao stocking (headquarters ordering and store ordering)

After the completion of the promotion plan, it is necessary to stock up in advance according to the sales situation of each store and the product variety of this promotion, in order to cope with the shortage or incomplete variety caused by the sales blowout during the Spring Festival.

(1) Because every supermarket system has inventory days assessment and inventory capacity assessment, whoever prepares the goods to the supermarket warehouse first will get twice the result with half the effort, so our activities should be confirmed with the store as soon as possible, and the products for promotional activities should be delivered to the warehouse designated by the store as soon as possible.

(2) 1 1 It is a good time to complete the delivery of promotional goods in Shang Chao before the end. The goods must be delivered to the designated warehouse of the store before 12+08, otherwise the display and sales during the Spring Festival will be affected. (In normal years, it will be a little later this year.)

(3) It is necessary to coordinate the delivery of dealers, and at the same time, promise that a large number of goods prepared by the store will be returned to the store unconditionally in time if they cannot be sold after the Spring Festival, so as to reduce the pressure and work risks of the store stocking staff.

(4) After the holiday, there is a backlog of unsold goods, and assist the store to ask the dealers to return the goods in time, and timely honor the previous orders and sales incentives to pave the way for the Spring Festival next year.

Three. Recruitment and training of promoters

Because the off-season of liquor is obvious, considering the input-output problem, liquor manufacturers generally only keep a small number of shopping guides in supermarket channels from March to August in the off-season of the market. However, during the peak market season, especially during the Spring Festival, the number of shopping guides and promoters in Shang Chao is increasing, so the team of shopping guides is very unstable. To this end, dealers and salesmen in various markets are required to establish temporary promoters' files, collect and back up the contact information and work conditions of temporary promoters, so as to recruit suitable promotion representatives in time when employing people.

(1) Recruitment requirements and suggestions

Choosing the right promoter is one of the keys to the success of promotional activities. When recruiting promoters, we should refer to the relevant standards of the company, and pay attention to age, education, image, voice, speech, etc. The comprehensive quality of promoters will often become the main factor affecting their working status and performance.

It is suggested to use more women around the age of 30 in the two promotion periods. There are three reasons. First, people of this age group have a certain life pressure and cherish the opportunity to achieve work, even if it is short-term. Second, during the two festivals, the sales of liquor were large, and it took a certain amount of "physical strength" to get the goods, which young girls could not afford. Third, Shang Chao generally uses the manufacturers' shopping guides as his employees, and he has to work overtime in the morning and evening. Most young girls can't stand this kind of suffering.

(2) Training content

1. Corporate culture training: As a promoter, you should understand the company's history, growth process and values, so that promoters can have a clear code of conduct when working in Shang Chao.

2. Product knowledge training: Before the promotion activities, the promoters need to be trained in product knowledge, including the selling points of the products, who the target customers are, how many products there are, the characteristics and prices of each product, and the promoters must know all aspects of the products like the back of their hands.

3. Workflow training: for example, when the promoter arrives at the promotion place, how to dress, how to arrange lunch, sales report, etc. Because the environment in Shang Chao is ever-changing, the clearer the working procedures of promoters, the better, so as to minimize the impact of emergencies on promotional activities.

4. Job responsibility training: including sales explanation of promoters, activities explanation, regular sales report and timely replenishment.

5. Promotion plan training: including sales tasks, promotion time limit, methods, gift distribution, etc.

6. Promote skills training: You will encounter various obstacles in the process of communicating with customers. Basic skills to deal with obstacles include:

(1) Take precautions: make full preparations in advance, learn more about product knowledge, and prepare answers to various questions that may be raised in advance, so that customers can answer all kinds of questions calmly;

(2) When you don't know the questions raised by customers clearly, don't answer them casually, but be sure to ask them clearly, and don't disclose some questions that are not worth answering or inconvenient to answer immediately;

(3) Sometimes rhetorical questions can be skillfully asked. If the customer asks "Everyone generally thinks your product is too expensive", then you can further understand it as "How much do they think your product is expensive?" Or "What products are they comparing?" ;

(4) Sometimes you can praise the other person as an expert.

Fourth, the atmosphere of the supermarket and matters needing attention

(A) still super atmospheric form

Shang Chao is a place with a lot of people during the Spring Festival, so it is very important to create an atmosphere for Shang Chao. Atmosphere creation has the following forms:

1, POP posters-common in the atmosphere of supermarkets, mainly focus on price reduction, discount and preferential sales to reward and attract consumers to buy, while the other type focuses on image appeal, whose content is the concentration of mass media advertisements.

2. column advertisements. It is mainly a form of creating an atmosphere for the pillars in the supermarket. There are usually column-wrapped wine cabinets and simple column-wrapped advertisements, and the former will be far better than the latter.

3, light box kanban. This kind of atmosphere is created and publicized by making indoor light boxes in Shang Chao stores and KT billboards on the display shelves of wine cabinets.

4. Elevator stairs. The elevators and staircases in Shang Chao are places where there is still a lot of superhuman traffic, and they are also good places for atmosphere propaganda. The advertisements of elevator stairs mainly include the inner and outer walls of handrails and the hanging tags on elevators.

5. Personalized advertising production. You can combine the characteristics of commercial hyperspace with the company's advertising VI to make personalized advertising.

6. Audio-visual advertising: For example, TV and radio in Shang Chao, we can often see TV promoting the characteristics of a commodity in Shang Chao, or talking about the characteristics of a commodity on the radio.

(2) Precautions for pile head position

It is very common to promote pile head display in Shang Chao, so the selection of pile head position is more important than the activity content. In order to get a good stacking position, many salesmen spend a lot of time with the purchasing and supervisor of the store, and of course they don't spend less money, because everyone knows the importance of stacking position. So the store also attaches great importance to this. What are the so-called good lots?

1, in front of the store;

2. Stacking position on the right side of the store entrance;

3. The counterclockwise first line position of the store promotion area;

4. The promotion position in front of the cashier;

5, corner shelf.

Many times we will meet a good location but the price is high and there is not much budget, or this good location has been reserved by the real thing. What should we do? The second best thing is to try to avoid the following situations when choosing the pile head position.

1, try to avoid being adjacent to similar products with lower price than this product;

2. Try to avoid piling in warehouses, bathrooms and dark corners;

3. Try to avoid setting piles in the dead corners on both sides of the store door; Even if you spend money like this, you can't achieve good results.

4. Try to avoid piling up things next to articles with strong smell. When encountering strong-smelling goods, consumers will choose to take a detour.

5. Displaying on worn-out packaging is a big taboo for stacking. Displaying on worn-out packaging is also a common mistake made by marketers.

(3) Key points of pile head construction

1, the theme is clear: the theme should be combined with festivals and specific products to be promoted, the theme should be clear and easy to understand, and the expression of meaning should be intuitive; The effect should be colorful and have visual impact.

2. Packing material of pile head: generally, the top is hung with a tag, and the side is packed with KT board.

3. According to the different forms and sizes of the heap, different packaging methods are adopted:

A, the pile head against the wall should pay attention to the brand, product and promotional information output content hanging above; If the periphery is wide, the lower edge of the pile head can be made into a 48-60 cm floor sticker to enhance the visual impact.

B. If the pile head is less than 2m in length and less than 1.5m in width, a large KT board shall be used above the pile head to expand the visual effect and highlight the pile head lineup.

4, but also according to the terminal sales output, passenger flow, pile head position, etc. , reasonable investment.

A. If the stacking head of the terminal is located in the passage and occupies a dominant position, and the output is not large at ordinary times, appropriate packaging (hanging tag on it and floor sticker) can be considered.

B. If the terminal has a large passenger flow and a large sales output, even if the location is not good, we can consider comprehensive packaging (hanging a tag on it, sticking a floor sticker on the side, KT board) to effectively target the finished products and attract customers.

C. If the passenger flow in the terminal is small, the stacking position is poor, and the monthly sales output is low, the products should be stacked neatly, and the used packaging materials can be reused without repeated production.

After entering stores and supermarkets, we should be good at shaping situational terminals and "activating" the product display, because the gold display position of the pile head and end frame of each store and supermarket is limited. After occupying the prime location, we need to attract consumers' interest through heap design or some related theme promotion activities, and then attract consumers' attention by shaping situational terminals to maximize sales.

Verb (abbreviation of verb) The implementation of liquor promotion activities in Shang Chao during the Spring Festival

During the Spring Festival, the liquor promotion plan should generally be negotiated with the relevant departments in Shang Chao one and a half months in advance to win the support of the stores, and the national promotion activities should be negotiated with the national purchasing manager of large supermarket chains. At present, in addition to signing a unified agreement with large chain stores across the country, their stores also have great rights. For example, if you negotiate promotional activities with some retailers at headquarters and pay all kinds of fees, but it can't be well implemented in specific stores, or even if it is implemented, it can't occupy a good stacking position and actively cooperate with stores (often stores just put on a show to cope with orders from headquarters), so you have to do the work of each store. Because you gave the money to the headquarters and the store didn't benefit, how can you take a good position to cooperate with you? Therefore, if the supermarket allows, you can talk about the promotion plan with the headquarters, and then negotiate the cost directly with the store, which can sometimes have unexpected results. To sum up, we should clearly understand the internal situation in Shang Chao, try to avoid detours and get twice the result with half the effort.

Six, enterprise cost control.

Shang Chao's promotional activities need to pay certain fees, such as shopping guide management fees, stacking fees, end shelf fees, etc. This requires us to know the cost structure of Shang Chao in time. In many cases, the cost of purchasing and other personnel is negotiable, and it is their respective purpose to reach a price acceptable to both parties through good communication. But remember to spend limited money on the cutting edge, link sales volume with expenses, and put expenses in good stores in order to achieve ideal sales volume.

In a word, supermarket Spring Festival promotion is a systematic project, which needs to consider all aspects of work and details. If everything is planned in advance, it will be scrapped, and all the preparatory work for the Spring Festival promotion will be done well. On this basis, do a good job in promotional activities to maximize the sales of their products in the highly competitive stores.

Marketing plan of liquor store 4 1. Formulate more favorable and flexible policies than before to stimulate consumption and achieve the purpose of consolidating sales performance.

In the off-season, the consumption of liquor decreases, but it does not mean that there is no consumption without drinking. There are still people who drink white wine, but compared with usual, there are fewer people who drink it.

At present, most hotels in large, medium and small cities are equipped with air conditioning, and it is spring all year round in hotels. The terminal consumption of liquor in this hotel is not obviously affected by the climate, so many liquor manufacturers have launched "position defense war" in order to stabilize and expand their market share: in Beijing, alcoholic liquor, Liuyang River and other promotion activities; In Sichuan, Jiangkouchun held a large-scale gift-giving activity to buy wine, and bought 40 pieces for 500 ml and 3 pieces for Hongfu 500 ml 1 piece. In Hubei, Daohuaxiang Group is unwilling to be lonely. Focusing on Yichang market, it launched a "float parade" and hung banners and colorful flags in various towns and villages.

2, training marketing personnel, comprehensively improve the comprehensive quality of marketing personnel.

In the off-season, the marketing staff of liquor enterprises are relatively idle, and unified training is conducive to clearing their thinking, broadening their thinking, integrating theory with practice and better serving the marketing work.

In June, Jiangsu Shuanggou Group concentrated 100 marketing backbones in Nanjing for closed intensive training. Later, in July, professors, experts and scholars from the Business School of Yangzhou University were invited to the group headquarters to give lectures on contract law and modern marketing to marketing staff. Anhui Gu Jing Group also trained all marketing personnel in June.

3. Strengthen market research activities.

In the off-season, you can spare enough people and time to conduct extensive, in-depth and meticulous research, so that you can better understand the market, your own advantages, find your own shortcomings, and at the same time understand the dynamics of competitors in the same industry and know yourself.

After the staged victory in the SARS period, Jiangsu Shuanggou Group immediately sent a large number of marketers to their respective markets as information officers. Each salesman takes a detailed questionnaire to the market survey, summarizes the questionnaire when he comes back from a business trip, and then gives it to relevant departments for statistics, sorting, analysis and research to form a research report for senior leaders to make decisions. Inspection has become one of the main assessment indicators for salesmen in Shuanggou Group.

4. Intensify the development of new products and speed up the listing of new products.

The off-season is a good time for liquor manufacturers to develop new products, and it is also a good time to launch new products on the market. The successful completion of the new product listing can fully prepare for the arrival of the peak season. Jiangsu Shuanggou Group held a new product promotion meeting and press conference in Nanjing, the ancient capital of the Six Dynasties, on June 26th, and launched new products and brands such as Oriental Collection, Elegant Hall, Win-Win and Shuanggou Drunk Ape.

5. Rebound pipa, seize market opportunities, and attract investment activities one after another.

The off-season investment promotion activities of liquor enterprises are beneficial to seize the fighters participating in the market and win the market initiative. After careful planning, scientific organization, strict management and standardized market operation, it laid a solid foundation for peak season sales.

Jiannanchun Group "Jin Jiannan" attracts investment in Gansu cities and counties. At the same time, another brand of Jiannanchun Group, Tuantuan Yuan Yuan, launched a large-scale investment promotion activity nationwide. Wuliangye Group's "Liuhe Spring", Jiangsu Shuanggou Group's "Peony Red" and Sichuan Forbidden City Wine Industry are also engaged in vigorous investment promotion activities.

6. Hold various colorful manufacturers' meetings to enhance the communication and feelings between manufacturers and agents.

Various forms of fraternity can not only enhance communication and understanding between manufacturers and agents, but also obtain broader market information. Jiangsu Shuanggou Group held a "customer symposium" in late June and early July. At the meeting, the senior leaders of Shuanggou Group and the agents were open and honest, so that the agents could open their hearts and speak freely and make suggestions for the development of Shuanggou Group. At the same time, Shuanggou Group also organized agents to visit "Singapore, Malaysia and Thailand", which sublimated the feelings between manufacturers and agents. In addition, the four characteristic wineries in Jiangxi Province also held networking activities with manufacturers in the off-season this year, and * * * joined hands with the Three Gorges to enjoy the rapids.

7. Clean up current accounts.

Current account is a headache for liquor production enterprises. In the off-season, some wineries hold activities such as "debt clearing week" and "debt clearing month" to check current accounts, clear debts and speed up the return of funds. The above seven marketing activities are the main tactics adopted by liquor enterprises in the off-season. It is hoped that the majority of liquor enterprises will have a "hot" harvest after fully paving the way for the peak season through various marketing tactics in summer, and the heat wave of sales will continue to emerge.

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