Professional ethics for tour guides

Professional ethics for tour guides

Tour guides have established their core position in the tourism business with their all-round guidance function in tourism activities. The tour guide business is an indispensable and important part of the tourism industry, and tour guide services are at the core of comprehensive tourism services. The following is the professional ethics of tour guides that I have carefully compiled. I hope it will be helpful to everyone.

1. Love the country, love the enterprise, self-respect and self-reliance

This is the common moral code and basic requirement for people from all walks of life in our country, and it has universal guiding significance. Tour guides are no exception. It requires tour guides to act as owners in their work, insist on the interests of the motherland above all else, put national interests first and contribute to the development of the country and enterprises; maintain the dignity of the country and the nation in their work, and have Self-esteem and self-confidence, we must have the courage to explore, practice and strive for self-improvement.

2. Warmth and friendliness, guests first

This is the most basic ethical code of socialist tourism professional ethics. During the reception process, tour guides should carry forward our country's warm hospitality and etiquette. We have a fine tradition of serving with a smile, being polite and respectful, putting tourists first, doing everything for the sake of tourists, striving to meet the reasonable and legitimate demands of tourists, and overcoming bad behaviors that violate tourism professional ethics such as indifference, rudeness, laziness, etc. .

3. Distinguish between public and private matters, be honest and kind

Tour guides must not seek personal gains and distinguish between public and private matters in their work. They must not be tempted by tourists or other sources. They all have strong self-control ability and consciously resist all kinds of mental pollution; they must be honest and fair in dealing with tourists, and put their credibility first.

4. Civilized, courteous and high-quality service

During the reception work, tour guides should behave dignifiedly, speak kindly, have a kind attitude, provide considerate service, meet the reasonable requirements of tourists, and respond promptly to tourists. Urgent, think about what tourists want and make tourists feel at home. Civility, courtesy, and friendly service are the concentrated expression of the tourism professional obligations and the most important moral obligation of every tourism worker. We must resolutely overcome negative phenomena such as "coldness, hardness, and overbearing", carelessness, procrastination, and mutual blame in tourism services.

5. Neither humble nor arrogant, and treat everyone equally

Tour guides are required to be modest, prudent, steady and generous, respect tourists, warmly receive tourists at home and abroad, and fulfill their professional responsibilities and moral responsibility. We treat tourists equally, treat tourists of different nationalities, ethnicities and skin colors equally, and treat every tourist in the same group with a warm and friendly attitude, and respect their personality equally.

6. Unity and cooperation, taking into account the overall situation

In the tour guide service, tour guides must effectively handle the relationship between the group organizing club and the group receiving club, including ground escorts, full escorts, and other reception staff. , the relationship between drivers must be harmonious; in the event of special circumstances or safety accidents, they can proceed from the overall situation, work together, handle it quickly and properly, and overcome departmentalism; implement contact arrangements with civil aviation, railways, and tourist attractions, There will be no shirking of responsibility. It is necessary to straighten the relationship between individuals, collectives and the country, correct bad phenomena such as mutual accusations, wrangling, price-cutting competition, and beggar-thy-neighbor, and establish an overall concept. Establish a new socialist relationship of unity, friendship, equality and mutual assistance within the tourism industry.

7. Respect the law, be honest and honest

Tour guides should strictly abide by national laws and regulations, foreign affairs disciplines and industry norms, strictly abide by state secrets, be honest and honest, and consciously act in accordance with national interests and collective interests. As a matter of priority, we must resolutely fight against all corruption, waste, public enrichment, favoritism and illegal activities, and resist unhealthy practices such as asking for tips, arbitraging quotas, speculating on foreign exchange, and asking for gifts, so as to maintain the reputation of the tourism industry and promote the improvement of social atmosphere.

8. Specialize in business and improve skills

The professional ethics of tour guides are what tour guides should follow in their professional activities. Gradually form the moral concepts, moral spirit and moral quality. It is the standard by which people evaluate and observe the professional behavior of tour guides. Anything that meets these standards is good, beautiful, and good. People will affirm and praise it.

An excellent tour guide must have good professional ethics.

Tour guides must make good career plans

Nowadays, many people think that tour guides are "youth rice". Many travel agencies also state in their recruitment advertisements that they only require people under 30 years old. The old tour guides who have worked in travel agencies for 50 or 80 years have switched to internal affairs. From the perspective of physical fitness, the work of a tour guide is very hard. You have to wake up early and work hard at night, and travel through mountains and rivers. You really need a strong body. However, in addition to having a strong body, profound knowledge and rich experience are the most important, which still has certain shortcomings for young people.

A tour guide told reporters: "Many people say that tour guides eat 'youth rice'. It is undeniable that the current situation seems to be that there is an age limit for tour guides, especially female tour guides. But I think as long as you love it If you are determined to continue in this industry, you can still have a long career life. For example, when we went out as escorts, many of the tour guides were educated. Therefore, I think tour guides are not just for youth. , on the contrary, it is a matter of old age.”

The career planning of a tour guide is divided into three steps.

How can tour guides achieve sustainable career development? Workplace experts believe that the career planning of tour guides can be divided into three steps:

The first step is to become a qualified tour guide

Among the current tour guide team, except for some who have received formal training , registered full-time tour guides, most of them are employees and students from other industries. Therefore, if you want to engage in this industry, you can take the tour guide certificate as soon as possible, and seize the recruitment peaks of the tourist seasons to fully exercise your abilities, accumulate good language expression skills, knowledge connotation and industry experience, and strive to enter Regular travel agencies engage in full-time tour guides.

If you are already a qualified tour guide, you should work hard on your internal skills, fully grasp every opportunity to lead a team, and be excellent. In addition, you can also participate in some tour guide competitions to improve your abilities and industry reputation.

The second step is to become a skilled tour guide

There is a shortage of excellent tour guides, and an even greater shortage of skilled tour guides. Talents who are currently working as tour guides can learn a skill and improve their professional competitiveness. For example, overseas travel is becoming more and more popular, but talents for developing various overseas travel routes are very scarce. If you are working as a tour guide, you may wish to learn more about travel route development and strengthen practice, so as to lay the foundation for your career improvement. Another example is that nowadays there are very few tour guides who know Japanese, Spanish, Russian, Korean and other minor languages. Learning another foreign language can add a lot of luster to your career.

The third step is to become an all-round senior tourism talent

At present, travel agencies’ requirements for tour guides have been upgraded from the simple full-accompanying and local accompanies in the past to being able to design travel routes and fully-accompanied tour guides. Being both a local tour guide and a local tour guide creates a higher entry barrier for tour guides and makes the tour guide profession more irreplaceable. ;