How to open a ceramics shop?

Resilience mentality is the key

Some people ask that there are too few marketing methods in the ceramic industry. Is there any way that will be effective immediately? The answer is that there are actually many marketing methods. As long as a specialty store does one or two marketing methods, it will slowly develop. There are many sales methods that are effective immediately. If you invest in advertising and do it for 4 consecutive months, it will be effective.

However, what often happens is that a model is not consistently adhered to. Some of them give up after less than 3 months, saying that it has no effect. You know, even advertising still takes two to three months. Only then can the results be seen, not to mention the ground service model. In-store services, promotions, return visit tips, and testing activities are all very simple. What is required is persistence and resilience. For example, some people distributed 1,000 leaflets in the community. People come and say that the leaflet is ineffective. This is wrong. Consumers need the same appeal to be stimulated repeatedly to become interested in it. Maybe they will come after you have sent it three or four times. But you sent it once. Just deny this method, is this okay? Without perseverance and resilience, nothing can be done well.

Thinking is not as good as action

There was once a person who was operating a specialty store. His ideas and abilities were good, but he just couldn't do it well. Why? He always thinks about his ideas completely and perfectly before starting to act. As a result, it always takes a while from the idea to the implementation. During this period, other ideas come out, which often conflict with the previous ideas. In the end, there is no idea. Be able to resolutely implement it. Speaking from experience, when an idea is established, you should start working on it immediately and make adjustments while working. Only then can you see hope. Good ideas need to be implemented. The longer it takes, the worse your mental endurance will be. .

Being a shopkeeper will not work

The support and services of ceramic companies are the basis for the success of specialty stores, but the decisive factor is still in the hands of the specialty store owners. Some companies once wanted to What is the result of being a dealer's nanny and taking over everything in the dealer's store, including helping him order goods, decorating the store, formulating promotion plans, etc.? The answer is that this model will not work, because the company can never replace the store, and the company manager can never replace the store owner. Most of the stores that do not do well are not operated by the owner himself. A small store with an investment of more than 100,000 yuan You also need to ask the store manager to do it, and you become the hands-off shopkeeper. The store must be operated by yourself. Hiring people is just to recruit clerks. For a specialty store, the enthusiasm and efforts of the boss cannot be replaced by anyone, so It is recommended that all owners of specialty stores should be their own store managers and work proactively and fully. If there is anything they do not know how to communicate with the company in a timely manner, they should also learn from the experience of others. As long as it suits their own situation, do it immediately without hesitation. Only in this way can we develop.