Is Korean refrigerator a miscellaneous brand?

Handian belongs to the second-class refrigerator, and its main market is in the third-and fourth-class rural markets. In addition, the miscellaneous brand you mentioned mainly depends on your demand positioning.

Details are as follows:

1, Introduction

Handian Group Co., Ltd., located in Cixi, Zhejiang Province, was founded on 1983 and officially changed its name to Handian Group Co., Ltd. on October 20. There are six entities under its jurisdiction: Ningbo Handian Electric Appliance Co., Ltd., Ningbo Kaifeng Electric Appliance Co., Ltd., Handian Group Ningbo Washing Machine Co., Ltd., Handian Group Ningbo Air Conditioning Co., Ltd., Ningbo Handian Cable Co., Ltd. and Ningbo Bolet Optoelectronic Technology Co., Ltd. [65438] are committed to manufacturing and selling refrigerators, freezers, washing machines, air conditioners [1], ovens, sockets, cables and other products to form intelligence.

2, brand building quality first

As a member of China's home appliance manufacturing industry, Handian Group insists on "brand expansion, quality first; Intensive cultivation, high-quality service "development concept, aiming at" first-class brand, industry leading "corporate vision, innovative services, innovative products, and create quality products. Over the years, Han Tai has continuously invested in introducing advanced production lines and testing equipment. Transform the cutting-edge home appliance technology theory into application technology, and establish the technological leading edge of Korean electrical products in science and technology, environmental protection, energy saving and fashion.

3. Brand expansion channels are king.

Since the establishment of provincial offices in 2006, Handian Ice Wash products have made great efforts to build a national sales network and gradually established a branch system throughout the country. Cooperate with Carrefour and other national supermarkets; Settled in Gome, Suning and other large domestic chain stores; Opening up new sales models such as e-commerce and cooperating with self-operated and open platforms such as Tmall, JD.COM, Suning.cn and Gome Online have become another strength of Korean brands.