What is the core of an enterprise? The core of management is communication.

Let me use a few examples to make you understand. What problems will communication errors bring?

? Our website technicians often tell our business people: I can adopt scheme A or scheme B for the database, each with its own advantages and disadvantages. Can you tell me which scheme I should use?

? The new executives of the company often fly into a rage immediately when they face the complaints from department A to department B, only to find that they have become fools afterwards, and the relationship between department A and department B is irreconcilable.

? A startup company that has been financing for several rounds often has a high cost when doing large-scale activities, and many groups of expenses will suddenly pop up at the end of the activities.

? The executives of a company have their own ideas about a new venture, but the project leaders have always had different ideas, but they just don't know each other.

? Every manager starts with managing a rookie. Every experience of management comes from a painful experience. Therefore, we must not be afraid of illness and doctors in management. We should learn to dissect ourselves and sum up experiences and lessons.

1. The only principle of communication is the work goal.

Peter drucker, known as the master of management, pointed out in his book Effective Managers that the essence of work communication is goal communication. When I first saw this principle, I didn't understand its origin.

When the goals of the company executives and the project leaders I mentioned earlier are inconsistent, this principle is vividly reflected. In that case, the goal of company executives is to quickly accumulate users through the early stage of the project; The project manager's goal is that I need to make a quick profit through the project.

There must be people with different interests, different knowledge structures, different methods, different personalities, different preferences and even independent personal relationships in a company. However, it is precisely for such a group that we want to cooperate and complete a task together. So the so-called goal communication is to let everyone reach an agreement on the results of the work and the interests of the same person. As for small teams, the method is not the most critical.

I summed up a truth, because every manager is promoted because of his outstanding performance in technical posts, so everyone who is promoted from such posts has a worship of his professional skills, and it is meaningless to bring this worship into management. In management communication, contradictions are often caused by people's different understanding of methods. It is meaningless to dwell on whether the method of completing the work is right or wrong. The most fundamental thing in work communication is what results we want to achieve, not what methods we want to adopt.

2. There are three ways to communicate? Communicate with attitude, communicate with methods and communicate with tools.

A prerequisite for communication is mutual recognition. Without this attitude of mutual recognition, all communication is useless, so attitude is the premise of communication.

The second level of communication is Peter. A communication principle pointed out by Drucker is that all communication depends on language, but the essence of communication needs to convey an experience, and experience is difficult to express in language, so certain methods are needed in communication. This method is what we often say, put yourself in the other person's shoes and use the' scene' that the other person can understand to convey information, such as analogy and storytelling.

The third way of management communication is a very important thing in management? Communication tools. Why does a well-managed company have various forms and why does a well-managed company adopt ERP system? Then these formal processes are what we call management tools, which abstract and standardize our communication behavior and finally achieve the result of management communication. Management tools are just some things that managers very reject when they are in low-level positions. When you are promoted from a junior position to a management position, you will understand that our forms, our systems and our meetings are all management tools that we can rely on, so an excellent manager must be a manager who is good at inventing and adopting management tools.

3. The principle of communication between superiors and subordinates is minimal and enforceable.

As a manager, have you ever met a diligent subordinate who delayed his work?

As a sales supervisor, have you ever encountered a situation in which your subordinates stayed indoors for a long time?

It must be pointed out that the root of these problems is not necessarily the attitude and ability of subordinates. It is likely that there is something wrong with your instructions. We can temporarily put aside the ability of these subordinates and the cultivation of the team by managers. We only discuss the communication between superiors and subordinates from how managers should give instructions at a certain level.

It takes skill for superiors to pass orders to subordinates, and this skill described in this paragraph will solve the problem that new managers have to give orders.

There are two preconditions for the instruction to pass down. The first premise is the ability of the person who gives the instruction to break down the work tasks, and the second premise comes from the specific understanding of the ability and background of the instructed person. There's only one skill in giving instructions, and that's what I said? Minimize executable files? What does this mean? What kind of abilities do your subordinates have and what kind of work can they do? Make sure that every detail of your orders is within the power of your subordinates. When you find that your subordinates can't implement some details of your orders, you must learn to break this link down into details until he can. When the ability of your subordinates is improved, you don't need to break down the task so carefully.

We use website operation management to describe it: you recruit a new editor, and on his first day, you will teach him how to post a message. This message must be detailed to what is the theme of the message, how to deal with the pictures, and what is the standard of punctuation. I have been working as an editor for one or two years, and my ability is enough to plan some professional content. At this time, you just need to tell him what your recent work goal is.

Just like a big company, the board of directors only needs to tell its general manager. What's your goal for next season? What's your income level? .

When you skillfully use the minimum executable principle to issue instructions, you will be able to effectively ensure the complete execution of instructions, and at the same time, you will not be laughed at as a mother-in-law by subordinates.

4. What are the core principles of conference communication? Everything revolves around the center.

I have met countless middle managers who have served for more than three years. When presiding over the meeting, they asked their subordinates to read the work report that has been written in the text again. There are many meetings where the form is greater than the substance, and the sense of ceremony is greater than solving problems.

I have to point out that meetings are used to coordinate work and solve problems!

For example, in the field of Internet websites, the sales work meeting is to solve the problem of customer service, and the editing work meeting is to solve the problem of how to do the content. Without the proper goals of these meetings, meetings will become a huge black hole that wastes team time.

So, to learn to have a meeting is to ask yourself first? What problems should I solve through the meeting? What was the result? Ask yourself how to solve the problem of team coordination, team friction, team benefit distribution through meetings, and finally unify the team's goals and details, and blame others.

5. What are the communication principles between different positions? Find the right interface

In Internet companies, we often see this way of communication. A programmer will ask the product manager who puts forward the requirements, which do you think should be chosen for my database, Scheme A or Scheme B?

We will also see a salesperson repeatedly emphasizing what kind of products he has when he meets customers, and indulging in these new knowledge and new ideas for customers.

In fact, it is not difficult to deal with these problems. We just need to learn to put ourselves in the other person's shoes, describe it in a language that the other person can understand, and induce it with the interest that the other person cares about, so that the other person can easily understand what we mean.

For example, in the example I mentioned earlier, the product manager only needs to tell the programmer what technical achievements and technical indicators I need. Let me give you another example. Our salesmen just need to tell customers what benefits the products we provide for you can bring to you.

6. The principle of communication between departments? Balance of interests

Where people exist, there is friction, and different teams have their own different team interests. Unfortunately, in an environment, we often ignore the feelings of the cooperation department for our own benefit, and even attribute the uncooperative behavior of other departments to personality problems.

Generally speaking, top managers are more likely to suffer. When a department criticizes the behavior of another department fiercely and complains privately, once he takes impulsive measures immediately, it will destroy the relationship between the two departments.

Therefore, the communication between departments is still target communication, and the way of communication is to achieve this goal. What are your efforts and benefits? To put it bluntly, it is a balance of interests!

The correct way is to say it in person, at the meeting, not behind your back. The way of senior management should be to keep silent about the conflict and make a ruling on both sides in public.

7. What are the communication principles between partners? Understand, restrict and help each other.

Will your partner turn a blind eye to your passionate proposal or remain silent?

What level of knowledge, experience, responsibility and division of labor does this gap come from?

However, once your partners have similar knowledge backgrounds and are highly consistent in every decision, you must bear another risk of the company, that is, having a motor without brakes, in which case the company will be very dangerous!

There is another situation that is more painful for your partner, that is, you can't do anything while watching your partner jump into the fire pit.

Therefore, you should know that a partner must be complementary in personality, knowledge and ability.

At the same time, partners must learn to pay attention to and experience each other's work. When you don't have the work experience of the other party, you can't understand the importance of the other party's proposal, resulting in a situation where chickens talk to ducks.

When your partner jumps into the fire pit, you should prepare for the worst and make up for it.

Seven principles, all from? Blood and tears? Lesson. We have to repeat a few words to end this article:

Communication conveys an experience, and communication depends on words and language, so communication is very difficult.

Management is communication, communication and communication again.

The only principle of management communication is target communication!