Supermarket research report

Supermarket research report

In today’s society, reports are used more and more frequently, and different types of reports have different uses. Have no clue when it comes to writing a report? The following is a supermarket research report that I carefully compiled. It is for reference only. Let’s take a look.

Supermarket Research Report 1

Seriously developing rural commodity chain stores and supermarkets, promoting rural commodity chain operations, and promoting rural commodity circulation are the key to promoting the overall development of the rural economy and farmers. The practical need to increase income is also the objective need to coordinate urban and rural development, realize industry and enrich the people, and improve the socialist market economic system. Under the guidance of the basic strategy of “urban development with rural areas, industry with agriculture, urban and rural integration to achieve prosperity” proposed by the first plenary session of the District Party Committee, our district’s rural production, daily necessities distribution chain stores and convenient small supermarkets have developed to a certain extent. A chain distribution service system for commodities such as medical supplies, household appliances, petroleum, fireworks and firecrackers has been basically formed, and the rural consumer goods market is also becoming increasingly active. However, due to the influence of the dual economic structure of urban and rural areas and the low level of rural productivity, currently, rural commodity distribution chain stores and convenience small supermarkets still have problems such as small scale of commodity chains, low level of operation and service management, and chaotic market operation order, which not only affects The increase in agricultural production and farmers' income has also inhibited farmers' consumption and delayed the process of agricultural industrialization, rural urbanization and marketization.

1. Overview of the development of rural commodity chain stores and convenience small supermarkets in our district

The district has 27 towns (townships) and 3 offices, covering an area of ??2,402 square kilometers, with a total The population is 500,000, including an agricultural population of 428,900. The total rural economic income is 1.57 billion yuan, the per capita net income of farmers is 1,968 yuan, the total retail sales of rural consumer goods reaches 467 million yuan, and the per capita consumption is 1,088 yuan. Up to now, there have been 86 chain stores and convenience supermarkets established in the district based on centralized procurement, unified distribution and chain operation, mainly focusing on medicines, household appliances, petroleum, fireworks and non-staple food, with annual sales of about 10,000 yuan. , accounting for about 4% of the total retail sales of consumer goods in rural society, and has made certain contributions to promoting the modernization of rural commodity circulation in our region, prospering the rural market, promoting agricultural production and increasing farmers' income. The specific methods are:

1. Absorb franchise chains.

Promote commodity chain operations by absorbing franchise chain stores. Establish a distribution center in Qianjiang City, attract "mom-and-pop stores" and "family stores" to join in various towns (townships), and follow the "six unifications" operating model, that is, "unified identification, unified supply, unified inspection, unified supervision, and unified distribution" , unified price", transform and establish chain stores, and implement distribution chain operations. At present, major pharmacies such as Heping Pharmacy, Tiansheng Pharmacy, Tongtai Pharmacy, Zhicheng Pharmacy, and Tongji Pharmacy have adopted this method to set up chain stores and initially formed their own sales terminal markets.

2. Direct sales chain.

Adopt the establishment of commodity retail companies (or chain distribution centers) in Qianjiang urban area, and according to the economic flow and the operation mode of chain distribution operations, the retail companies (or chain distribution centers) will directly operate in various towns (townships). ) Newly built commodity chain stores. At present, companies such as Haichang Electrical Appliances and Lingyun Petroleum have set up chain stores or self-selected convenience small supermarkets in towns (townships) such as Shihui, Shaba, Fengjia, and Zhuoshui to implement chain operations.

3. Key commodity chain.

Strictly follow the principle of cooperative system, adhere to the operating mechanism of "no risk sharing, no sharing of benefits", relying on Xili Smoke and Explosion Company, and taking the traditional business project of the supply and marketing cooperative - fireworks and firecrackers as the basis. As a carrier, 26 comprehensive service cooperatives have been established in urban communities, Dangdao villages, central villages, and new farmers' villages through methods such as taking the lead in establishing, jointly running with shares, being led by laid-off workers, and self-run by farmers (residents). The main comprehensive service cooperatives are It operates agricultural supplies supermarkets, industrial and non-staple food supermarkets, and rural culture and entertainment, and provides sales discounts and secondary rebates to members who join the cooperative. At present, this commodity chain marketing network with fireworks and firecrackers as the backbone has been basically formed, with annual sales of more than 6 million yuan.

2. Existing problems

1. The scale of commodity chain operations is not large yet.

At present, only some medicines, household appliances, petroleum, fireworks and firecrackers, etc. have realized chain distribution operations in rural areas of our region. The operation of agricultural production materials and industrial and sideline food is still "scattered, chaotic, weak and small" , maintaining the current business status quo is far from meeting the increasing consumer demand in rural areas. Therefore, the development of commodity chain operations and supermarkets in rural areas of our region still has a long way to go.

2. The level of business service management is not high yet.

In accordance with modern circulation methods and chain operation requirements, medicines, household appliances, petroleum, and fireworks and firecrackers that have been implemented chain distribution operations will be distributed through "chain distribution centers-franchised chain stores (direct sales stores or comprehensive service agencies). ) operation model to achieve business docking, so that centralized procurement, distribution, and sales can mutually guarantee each other and form a whole to truly realize the scale and efficiency of the chain. The first is to register according to the chain operation model; the second is to strictly follow the "Six Unifications". "Standardize business operations; the third is to improve the level of business management and service quality.

3. The market operation order is very chaotic.

Counterfeit, counterfeit, counterfeit, and inferior goods flood the market, and the majority of farmers are It is impossible to distinguish the authenticity, resulting in disorderly competition in the market. For example, according to the "one main and two auxiliary" multi-channel agricultural input management system, the main channel for agricultural input operation is the supply and marketing cooperative, and the auxiliary channel is the sales of the three agricultural stations and agricultural input manufacturers. However, due to the lack of main and auxiliary business channels and lax market supervision of the supply and marketing cooperatives and the three agricultural stations, the prices in the agricultural supplies market are uneven and the quality is uneven. Random price gouging and vicious competition can be seen everywhere, which harms and harms farmers. Incidents happen from time to time.

3. Suggestions

1. Accelerate the promotion of chain operation of rural commodity operations

In light of the actual situation of our district, introduce measures to support rural areas in our district. Policies and measures for commodity chain operations guide, encourage and support major supermarkets in Qianjiang City to develop direct-operated chain stores, franchise chain stores and supermarkets in towns (townships), and establish comprehensive service cooperatives (or convenience stores) in Dangdao Village, Central Village and Farmer New Village. Stores) and other new circulation formats, through demonstration and guidance, gradually form a consumer goods retail network with Qianjiang urban area as the focus, towns (townships) as the backbone, and villages as the basis, standardize and rectify the agricultural production materials market, and actively develop agricultural input chain operations. Gradually establish a new marketing system with centralized procurement and unified distribution as the core.

2. Accelerate the establishment of agricultural production material distribution centers.

Departments at all levels must vigorously support supply and marketing cooperatives. Yang Logistics Park establishes an agricultural production material distribution center and realizes chain management of agricultural production materials through the development of rural cooperative economic organizations.

3. Increase the supervision of rural commodity circulation markets.

< p> Taking the opportunity of accelerating rural commodity chain operations, rectify and standardize the rural commodity circulation market, crack down on and investigate all kinds of counterfeit, counterfeit, counterfeit, and inferior commodities, prevent the occurrence of various incidents that deprive farmers and harm farmers, and comprehensively purify the rural areas of our region The commodity circulation market truly protects the legitimate rights and interests of consumers. Supermarket research report 2

As the preferred shopping place for most teachers and students of Beijing Institute of Technology Liangxiang Campus, the supermarket’s product prices and service quality Undoubtedly, it is closely related to the lives of teachers and students. The reasonableness of supermarket prices and the availability of services are undoubtedly issues of great concern to teachers and students.

1. Research background

In order to understand the school supermarket. The rationality of commodity prices and service quality, and the effective protection of the rights and interests of teachers and students. In November XX, the Rights and Interests Executive Department of the Beijing Institute of Technology Student Union carried out detailed planning and organized this supermarket survey. It is hoped that through this supermarket survey, commodity prices will be regulated, the service quality of our school’s supermarkets will be improved, and a better shopping environment will be provided for teachers and students.

2 Survey objects

Beijing Institute of Technology Liangxiang Campus Campus Supermarket; Beijing Technology and Business University Liangxiang Campus Campus Supermarket; Capital Normal University Liangxiang Campus Campus Supermarket and Beijing Vocational College of Economics and Trade Campus supermarket.

3 Research Methods

This survey adopts three methods: form customization, field survey, and comprehensive survey.

Form customization: The Equity Affairs Department synthesized the results of previous supermarket surveys, selected samples according to the needs of students, and developed a detailed survey project form.

On-site research: The Rights and Interests Executive Department organized a survey team to conduct price surveys in the school’s supermarkets to ensure the accuracy of the data obtained.

Comprehensive survey: In order to understand the shortcomings of our school’s supermarkets and enhance comparison, the Rights and Interests Executive Department also organized three survey teams to conduct surveys at Beijing Technology and Business University, Capital Normal University and Beijing Vocational College of Economics and Trade.

4 Survey results

1. Product richness

This survey selected 182 samples, involving drinks, fruits, snack foods, and daily necessities , stationery, sporting goods and daily necessities, our school actually has 158 items, and the actual inventory rate reaches 86.8%. It is the school with the highest product richness among the four schools surveyed.

Through the analysis of specific products, we found that although some products are temporarily lacking in our school’s supermarket, there is no lack of a category of products and can meet the needs of most students. In contrast, we found that supermarkets in other schools generally have less or even no stock of fruits and sporting goods. Students sometimes need to go to specialized fruit stores and sporting goods stores to buy fruits and sporting goods. However, our school’s supermarket has the above-mentioned There is no shortage of goods in the two categories of products, and the fruit varieties are rich and complete. The sporting goods can generally meet the needs of most students for physical exercise, which provides some convenience for students and creates conditions for students to live a healthy life.

The product richness is basically the same as that of the same period last year. The improvement of product richness lies in the increase in the types of products themselves, and on the other hand in improving the completeness of product price tags to avoid the loss of product price tags. situation occurs. The increase in product categories is a long-term issue that requires investigation and follow-up. In the short term, we hope that our school’s supermarket will pay attention to the readability and accuracy of price tags on the shelves.

2. Product prices

In terms of price, from the table above, it is found that about 20% of the products in our school have the highest price among surrounding schools, and about 63% of the products have the highest price among surrounding schools. In the mid-price range, compared with the survey results in the first half of 2016, it was found that the proportion of high-priced products in supermarkets has decreased, while the proportion of mid-priced products has increased significantly.

In this survey, we also found the following phenomena:

①. The prices of most products in our school are basically the same or lower than the prices of the same or similar products in surrounding schools. Prices, some prices are higher than those of surrounding schools. Most of the snacks and daily necessities are at the best prices or are basically on par with the same products from other schools.

②. The price of drinks in our school is at an average low level. Among the 12 samples selected, the prices of 10 samples are the same as those of similar products from other surrounding universities, while the prices of the remaining 2 samples are lower than others. School prices. Compared with last year, the price of drinks in our school is basically the same.

③. In terms of stationery, the price of paper products has not changed much compared with the first half of the year, with an increase of 0.2 yuan, while the other three schools have experienced a larger price increase (0.5-1 yuan). The price of small stationery (glue, scissors, etc.) is generally lower than that of other schools, giving it a price advantage. However, the price of notebooks and folders is slightly higher than that of other schools, and the price has also increased compared with the first half of the year. You can consider introducing more affordable and similar products to meet the needs of different students.

④. Daily necessities obviously have a larger price range, because this gives students a wider choice. Compared with other schools, the price range of our school is significantly larger than other schools, which allows us to have a wider range of product price choices. The lowest price of daily necessities in our school is basically the same as that of other schools (some lowest prices are slightly higher or slightly lower than other schools), and most of the highest prices are higher than other schools. The average price of major commodities (such as shampoo, toothpaste, etc.) is about 20% higher than that of other institutions. This may require more measurement by supermarkets.

⑤. In terms of fruits, the prices of three types of fruits in our school are higher than those in other schools, and the price increase is more than 1 yuan. The prices of these fruits are not advantageous. The average price of other fruits is basically the same as or within 1 to 2 yuan lower than other schools. The fruit prices in our school are basically the same as those in other schools, and individual fruit prices need to be further improved. However, compared with the first half of this year, the price has dropped. At the same time, our school has more types of fruits than other schools, and the price range is also wider, making it easier for students to choose.

3. Comparison with previous periods

Through comparison with the results of the last survey, we found that the price of some daily necessities raised in the last survey has been at the same or higher level. resolved to some extent. About 63% of daily necessities have the same price as the average, 20% of the commodities are still higher than the average, and some commodities have the highest prices among the four schools. In addition, the problem of high fruit prices has been partially solved, and the variety of fruits has increased. In terms of fruits, our school supermarket needs further improvement. In terms of cultural supplies, the prices of folders and notebooks are on the high side, and the price range needs to be further increased to meet the consumption needs of different students. Supermarket Research Report 3

Charity supermarkets are based on regular social donation stations (points), with the purpose of solving the temporary living difficulties of people in need in society, and with targeted collection and distribution as the main form. Regular social donations or social assistance organizations, including Dedication Supermarket, Love Home, True Feeling Supermarket, etc., are important platforms for the implementation of the new social assistance system at the grassroots level.

1. The overall situation and operation model of charity supermarkets in our province

Since the Ministry of Civil Affairs issued a notice to promote the establishment of charity supermarkets in large and medium-sized cities in 20**, charity supermarkets have been established in our province one after another. , So far, 307 charity supermarkets have been established in the province, including 51 at the county, city, and district levels; 185 at the street and township levels; and 70 at the community and village levels. As of the end of 2005, the province had received donated materials worth more than 13.84 million yuan, and 62,927 people had been assisted. Charity supermarkets have become an integral part of our province’s new social assistance system. There are three main models of charity supermarkets in our province: one is an independent store, usually organized by streets and towns; the other is a material dispensing center at the county (city, district) level (generally not operated directly to the outside world),

Chain stores are opened in streets (townships, towns) and communities; the third is mobile supermarkets, which mainly target rural people and set up stalls at various rural points in the jurisdiction from time to time to adjust and distribute donated materials.

(1) Institutional setup

Charity supermarkets in our province are generally provided with business guidance by the county (city, district) civil affairs department. The county-level transfer center is led by the county (city, district) civil affairs department or charity federation, and relies on the county (city, district) social donation workstation (disabled persons' federation, civil affairs assistance and rescue center, etc.) to carry out its work. Charity supermarkets in streets (townships) are led by the Civil Affairs Office (Section) and rely on street donation work points (aid stations, grassroots social assistance comprehensive management service agencies) to carry out their work. Charity supermarkets in communities are generally chain stores in streets (townships) (there are currently very few charity supermarkets built at the village level).

Charity supermarkets are established in the following ways:

Independent store type. One is to build a separate house to set up a charity supermarket; the other is to rent a house to set up a charity supermarket. This kind of independent store-style charity supermarket generally has a certain scale, which is convenient for the public in the jurisdiction and normal operation of the supermarket, but its operating cost is high.

Use formula rationally. That is, the existing streets (townships) and community office spaces are used to hold the event. On the premise that the office space is relatively loose, a few rooms can be used as charity supermarkets. This method not only greatly reduces costs, but also facilitates management, and also facilitates needy people in the jurisdiction to receive items. However, it is more difficult to do so in densely populated urban areas where office space is originally very limited.

Jointly held ceremony. That is, jointly organized with commercial supermarkets or local supply and marketing cooperative supermarkets. Designate an area in the local commercial supermarket and turn it into a charity supermarket area or counter. The method of joint operation with the supply and marketing supermarket is to reach an agreement with the supply and marketing supermarket, and the rescue recipients can receive necessary daily necessities in the supermarket with a certain amount of "love coupons". The operating costs of these two methods are relatively low, there are many regional outlets, and the resources are abundant, making it convenient for the recipients. However, it also has the problem of difficulty in receiving donated items, and it is difficult to achieve the function of dispensing items.

Mobile market style. Also known as "mobile supermarkets", charity supermarket organizers purchase or (rent) vehicles and operate them regularly or irregularly in relatively remote rural areas. They use market stalls to allow relief recipients to receive items and receive donated items. .

(2) Personnel composition

Charity supermarkets must have certain personnel to manage them. In order to enable charity supermarkets to operate normally and serve the people in their jurisdictions, various localities have adopted different methods to arrange staff to manage charity supermarkets. There are mainly the following types:

Direct employment.

When a charity supermarket is opened, staff are recruited from the public, usually within the local jurisdiction. The advantage is that you can devote yourself to supermarket work and solve certain employment problems. The downside is that it increases the running costs of the supermarket.

Part-time job. The staff of charity supermarkets are concurrently held by charity organizations, streets, and community workers, and their wages are still paid by their original workplaces. This can reduce the operating costs of the supermarket, but it also creates a tight situation for the personnel of the above-mentioned units.

Volunteer. Utilize volunteers from the jurisdiction to perform or assist in the daily work of the charity supermarket. This is a good way to save costs and promote the spirit of volunteer service, and it is also in line with the original intention of hosting the charity supermarket. But it is not realistic to use all volunteers to complete supermarket work.

Voluntary labor. Subsistence allowance recipients, needy families or migrant workers in the jurisdiction's jurisdiction who are able to work are voluntarily employed to assist in some of the charity supermarket's work. But it cannot completely solve the supermarket employment problem. Supermarkets must also have dedicated personnel for management.

(3) Material collection

The opening of charity supermarkets provides a convenient channel for those who donate charity, which is conducive to helping people in need faster and more effectively. The original intention of the construction of charity supermarkets is: some residents collect idle items at home and donate them to charity supermarkets; some companies also have some goods they want to donate, which can be donated through charity supermarkets; the regular social donation receiving institutions of the civil affairs department usually receive donated items , or the excess donated items in the annual counterpart support "Donation Month" activities will be used to enrich the charity supermarket. Through the charity supermarket platform, the above-mentioned donated items can be used free of charge by needy people in the jurisdiction according to certain needs. Therefore, "Charity Supermarket", a new material exchange platform, collects idle materials in society and realizes daily and long-term poverty alleviation activities. It is the product of the development of traditional poverty alleviation activities to a certain stage. Through this platform, we can change the embarrassing situation in the past of "you donate and I receive, and donations are not needed". Change the original single form of assistance that mainly focuses on condolences to meet the different needs of different households in need to a greater extent. Judging from the survey, the charity supermarkets in our province mainly raise materials in the following ways: spontaneous donations from the masses; donations from enterprises; donations organized by the civil affairs department; financial purchases and material transfers.

(4) Fund operation

In order for the charity supermarket to operate normally, in addition to the necessary material collection and reserves, there must also be necessary financial investment to support it. Charity supermarkets are mostly opened in towns. Generally, the annual rent for a 100-square-meter supermarket is about 100,000 yuan. In some places, supermarket sites are funded and built by civil affairs departments or charitable organizations. Although no rent is required, if they are used for rent or as other usage, can also produce great value. The salary of supermarket staff is also a big expense. If a small-scale supermarket employs two staff, it will cost at least about 20,000 yuan per year. Other expenses depend on different circumstances and add up to a large amount. According to the survey, the current operating funds of charity supermarkets are mainly solved by the following methods: First, government support, the civil affairs department applies for local finance, or the township and street use the same-level finance to finance the construction or rental of charity supermarket sites; salary expenses and material management Waiting fees. Second, public welfare non-governmental organizations contribute funds, such as charities, Disabled Persons' Federations and other organizations, and use part of the raised funds for the operation of charity supermarkets and the purchase of supermarket items. Third, donations from party and government agencies, military units, and units in the jurisdiction, as well as enterprises and individuals in the society, are used to supplement the funds. The fourth is the operating income obtained by supermarkets through commercial use, that is, the profits obtained from selling supermarket items at caring prices and market prices set for ordinary people. But at present, the income from this part is still very limited.

(5) Service model

As an important platform for the new social assistance system, charity supermarkets are a "bridge of love" connecting donors and recipients. It directly It mainly targets the needy people in the jurisdiction, subsistence allowance households, and marginal households above the subsistence allowance standard; other residents or migrant workers whose lives are difficult due to emergencies; and units and individuals who are enthusiastic about public welfare and charity donations. Therefore, charity supermarkets have higher operating models, management systems and humanized service requirements than ordinary commercial enterprises. At present, in order to run charity supermarkets well, all parts of our province have formulated various rules and regulations to standardize supermarket management and improve service quality.

In order to standardize the operation of charity supermarkets, various localities have introduced corresponding construction management measures and formulated systems for material collection, reception, storage, security, distribution and collection. Regarding the receipt of items, it is stipulated that when receiving donated items, staff must count and fill in the list on the spot to ensure that the donation accounts and items are accurate; issue receipts and donation vouchers to donors, and establish accounts in a timely manner; after receiving items, follow the regulations Carry out disinfection, classification and storage. Regarding the distribution of items, local civil affairs departments will issue "love cards" with a certain amount of money or points to needy families based on local conditions, and use the card to go to the local charity supermarket to receive the corresponding amount of charity items. The supermarket regularly announces the receipt and distribution of supplies and accepts supervision from the masses.

In order to improve the service quality of charity supermarkets, supermarkets in various places have formulated systems such as "Store Manager Responsibilities", "Staff Responsibilities", "Civilized Phrases", and "Service Standards" and posted them on the wall. Hold a certificate when working, standardize services, provide warm reception, and use civilized language. Among them, they are responsible for organizing, publicizing, mobilizing, and guiding residents and units in the jurisdiction to carry out regular donation activities, which is an important responsibility of the staff. For the elderly, the weak, the sick and others with limited mobility, staff will take the initiative to deliver goods to their doors. Friendly and standardized services have given Charity Supermarket a good reputation among residents.

2. Problems with charity supermarkets

Charity supermarkets have only existed in our province for more than two years. As a new measure and a new attempt for social assistance under the new situation, although It has attracted a certain amount of attention from society and has also received good social effects. But overall it is still in the stage of gradual improvement and exploration, and there are some problems to varying degrees in the operation process. A preliminary summary includes the following aspects:

(1) Low visibility. As a new thing, charity supermarkets urgently need the attention of all levels and departments, especially the support of the competent authorities; they need vigorous publicity by the news media to let more people in the society understand and care about this matter. At present, it is far from being a household name. Some people may know such a name, but they are not very clear about its role, functions, and operation methods. The participation of society, especially enterprises, is still very low. This is directly related to the attention paid by relevant departments and the lack of publicity efforts.

(2) The layout of outlets is uneven. Judging from the 307 charity supermarkets in the province, most of them are located in towns with certain conditions and relatively concentrated populations, and have not yet formed a regionally uniform network, especially in underdeveloped areas. There are very few of them. There are 88 cities with many built buildings, while there are only 4 built in cities with few buildings. The unreasonable layout of charity supermarkets makes it difficult for people in need to receive comprehensive assistance. Especially in remote rural areas, towns and villages often have to organize vehicles to collect items in cities and towns, which is quite inconvenient.

(3) Supply and demand imbalance. The survey found that the most common items collected at charity supermarkets were oil, salt, rice and other daily necessities, while used clothes, quilts and other used daily necessities were rarely used, or even ignored. However, supermarkets receive a large amount of the latter. Oil, salt, rice, etc. are almost not donated and can only be purchased with cash. This not only affects the enthusiasm of donors, but also causes a great waste of donated items. Supermarkets receive a large number of used clothes and quilts and can only shelve them, which consumes both space and manpower. One reason for this is that the participation of enterprises and merchants is not high, and they are the most likely to donate daily necessities such as oil, salt, and rice. To this end, it is particularly important to require relevant departments and charity supermarket organizers to increase publicity efforts, actively advocate the participation of relevant enterprises and merchants, and strive for their donations.

(4) Excessive capital investment. Taking a medium-sized charity supermarket as an example, the annual rent of the store is 50,000 yuan, the annual salary for two staff members is about 30,000 yuan, and the funds are used to purchase and distribute items for about 100,000 yuan per year, plus cleaning, disinfection, transportation, etc. In terms of expenses, the basic cost of maintaining the operation of the supermarket must be around 200,000 yuan a year, but the donations received are very few. At present, most of these expenses are borne by the local civil affairs departments, charitable organizations, township governments, and sub-district offices. In the long run, it will be difficult or even unsustainable for supermarkets to operate in a long-term manner.

3. Some suggestions

(1) Accurate positioning and building a rescue platform

The construction of charity supermarkets should reflect the purpose of "people-oriented, relieving people's difficulties", Focusing on the new ideas of charity development of "government advocacy, private operation, and social participation", charity supermarkets will gradually be transferred to private organizations for operation, making them gradually become social, private, and professional. Its purpose is to strive to create a good atmosphere that supports the development of charity and enable social forces to assume more donation obligations. Through the platform of Charity Supermarket, we can enrich and improve the social donation system, allowing donors to see the effect of donation more intuitively, expanding the scope of social donation participation, and stimulating people's enthusiasm for poverty alleviation.

(2) Expand publicity and create a social atmosphere

As a new thing, how can charity supermarkets attract the attention of ordinary people and let more people in society understand and care about this matter? It is necessary to increase publicity efforts. The first is to increase publicity in the news media. Make full use of newspapers, radio, television, etc. to promote charity policies, promote the traditional virtue of helping others, inspire all sectors of society to participate in charity, and increase the enthusiasm and initiative of enterprises to participate in and donate love. The second is to increase self-promotion. By building a donation website, setting up a donation hotline, opening a charity donation express, and distributing promotional materials, we regularly collect and count the needs of poor people, publish information on help needs, guide all sectors of society to donate items according to needs, and maximize the use of donated resources. optimization.

(3) Actively explore and rationally integrate resources

Actively explore charity supermarket operation models that are suitable for local conditions. Combine the establishment of charity supermarkets with the construction of the social assistance system, integrate social poverty alleviation resources through charity supermarkets, realize the rational use of assistance resources, enhance the pertinence and effectiveness of poverty alleviation, and improve the level of assistance to people in need. Explore the integration of charity supermarket construction with social donation receiving stations (sites), nursing homes, disaster relief centers, rescue stations, commercial supermarkets and other places, promote rural mobile supermarkets, and establish and improve a service network for regular social donation activities, so as to reduce costs and improve Utilization rate is high, forming a multi-point and wide pattern, and can cover and extend to remote rural areas.

(4) Broaden channels and form a long-term mechanism

In view of the particularity of the charity supermarket itself, it determines its establishment, operation, model, layout, etc., depending on the region It is impossible to have a completely unified standard. The survey found that in order to run supermarkets well, various localities have come up with many practices and experiences that are in line with local realities, which are very beneficial to promoting the healthy development of charity supermarkets, reducing operating costs, and establishing a long-term mechanism for poverty alleviation, and are worth learning from and promoting.

1. Promote community volunteer services. Vigorously promote and develop the volunteer team, integrate community volunteers, actively strive to extend volunteer services to charity supermarkets, volunteer to promote charity supermarkets, and voluntarily participate in the material procurement, warehousing, distribution, distribution, sanitation, and cleaning of charity supermarkets. Safety disinfection and other management.

2. Expand the scope of services. Charity supermarkets should not only raise and distribute supplies, but also expand their service content. For example, the subsistence allowance recipients and key preferential treatment recipients who are able to work are encouraged to be self-reliant and rely on labor to provide self-help; services are extended to migrant workers in the jurisdiction, participate in community or charity supermarket activities, and enjoy corresponding work remuneration. Organize them to participate in charity supermarket labor, or participate in community greening maintenance, security patrols, vehicle management and maintenance, public welfare publicity, environmental sanitation cleaning and other activities, and implement the method of obtaining points through labor, and a certain amount of points will be given for a certain amount of labor , with points you can receive certain daily necessities at the charity supermarket.

3. Strive for corporate support. While actively advocating enterprises to donate love, donations and materials to charity supermarkets, enterprises can use their advantages to provide some free services to supermarkets. For example, the received old clothes and quilts are cleaned, disinfected, and packaged; the donated old household appliances are repaired and tested, etc., which not only ensures the cleanliness and safety of the donated items, but also reduces the supermarket's investment in human and financial resources.

4. Expand the forms of charitable donations. The donations received by charity supermarkets are not only money and materials, but also various services. For example, through the platform of Charity Supermarket, we provide cultural services, provide voluntary employment skills training for people in need, and provide free tutoring for children from needy families; donate technology, voluntarily repair and test donated old home appliances to Charity Supermarket; and even donate banquets to provide birthdays for needy elderly people. Free birthday banquets and more.

Various donations, although in different ways, can all reflect everyone's concern and investment in charity supermarkets. ;