In the second half of 2020, the real estate industry has a large number of recruits. What is the reason for the largest recruitment in the real estate industry?

The real estate industry has always been an industry that breeds the rich. At present, most of the top billionaires in China are also in real estate or related fields, such as Xu Jiayin of Evergrande and Wang Jianlin with a small target of 100 million. When it comes to real estate, we have to mention one of the occupations, that is, real estate agency, which mainly refers to second-hand housing agency employees. The booming real estate market and soaring housing prices can be said to have spawned many wealth myths. Sales of over 100 million real estate sales staff frequently broke out, and the sales commission was even higher than others. Real estate intermediary stores in downtown areas have sprung up like mushrooms after rain.

However, there is an interesting phenomenon: the door of the real estate agency is basically covered with job advertisements, and the second-hand housing agency enterprises of major recruitment websites occupy headlines every day, which means that the real estate summary is recruiting at a high salary every day. What is the reason at this time? Is it because you are too busy with business? However, what we see is true. These sales departments basically have no customers who look at the house, and they are all salespeople. Second-hand housing intermediary stores, there are always intermediaries, few consulting customers. So what is the reason behind this?

I have a friend who happens to be engaged in second-hand housing intermediary business. He recently complained to me that he was struggling. At first, he thought this industry was a profiteering industry, full of rich people. As long as he works hard, he is sure to make a lot of money. That's what the boss told him at that time, but it wasn't such a short time after a few months. First of all, the basic salary of this line is very low, or even no basic salary. According to the regulations of the company he works for, newcomers will receive 500 yuan subsidy for the first two months, and they can only get commission after invoicing.

At first, there was no customer resources, so I distributed leaflets outside every day and posted advertisements in the community at night. The number of tasks that must be completed every day to show customers the house, get the phone number through various channels, keep calling, get tired at the end of the day and rest late at night. But even so, after one month, there may be no performance, and even transportation and food expenses will be subsidized. Finally got the bill and found that there was not much money in hand, most of which was earned by the boss. But leaving now, I feel too worthless, and I am in a dilemma.

As can be seen from this friend's case, real estate agency is actually a kind of sales, and it is a difficult sales job. Because the unit price is high, there are few customers and the price is expensive, it is necessary not only to sell the house, but also to sell the house, that is, to have a good house in hand. And good housing is a kind of resource, which is generally in the hands of the boss. In order to balance the stability of the team and ensure the success rate of sales, bosses usually give good houses to capable sales.

So, from the boss's point of view, we can sum up the following reasons for recruiting people every day:

First: low employment cost, massive recruitment, rapid elimination, can always find a few talents. Because the basic salary of real estate agents is very low, or even no basic salary, then the cost of recruitment can be ignored. As long as a small number of newly recruited employees can bill, the generated income can completely cover the cost. Therefore, real estate agents can rest assured to recruit.

Second, the characteristics of real estate intermediary work require a large number of employees. Looking for housing, showing customers the house, doing some publicity and making phone calls all require a lot of people to land. Sales success itself is a probability event. Only the more effective sales actions, the more customers will be finalized. Therefore, real estate agents adopt crowd tactics to achieve the goal of doing more sales. There are a lot of people in need, and of course there will be a lot of recruitment.

Third: employee mobility is too great. There are two main reasons for high liquidity. On the one hand, the elimination rate is extremely high, because it is too difficult to make a living by brushing bills. Many new employees are passively eliminated and have not survived the novice period. On the other hand, it is easy for employees to start their own businesses or not focus on their original companies after all aspects of their abilities have been exercised. Therefore, a new round of recruitment of new employees is needed to replenish blood, and new employees are more obedient.

Generally speaking, real estate agents are recruiting people every day because of their business characteristics: low basic salary, low labor cost, many people in need and high employee mobility. The reason why so many people apply for jobs in this industry is mainly because some people do make a lot of money in it, so this job is still very attractive. But if you want to be a friend in this job, you must do a good job in background investigation and make necessary economic and psychological preparations, and don't blindly enter.