What are the general positions in automobile OEMs?

Different companies have different classification methods, but they are similar.

Product development, including styling design, product engineering, project management, product planning, operations management, including manufacturing, logistics, procurement, information technology, quality, administration, including human resources, administrative management , marketing, including marketing, sales, public relations

For example: market development?

(1) Market selection: Preliminary selection of target markets based on the development strategy and outlet strategy formulated at the sales meeting .

(2) Preliminary inspection and analysis: Conduct an inspection of the local automobile market in terms of demand space, demand varieties, and market competition environment, and analyze the local mainstream demand, market status, and development potential.

(3) Research on vehicle model adaptability: According to the mainstream demand of the local market, select our adaptive products. If they are suitable, we will enter into strategic development; if they are not suitable, we will study whether our product structure can be adjusted. and promotion angle to meet the requirements, if possible, enter development, otherwise consider whether to abandon the development of the local market.

(4) Formulate market strategies: Formulate advertising, market policies, competition strategies, dealer and outlet management strategies and specific distribution plans for our products. The main purpose is to highlight the advantages and competitive advantages of the product, and use them to a limited extent on the basis of respecting the facts.

(5) Development of dealers.

(6) Performance tracking: Conduct secondary inspections of developed markets regularly (such as quarterly cycles) to collect feedback on market information. performance during the evaluation period.

(7) Experience acquisition and adjustment: Summarize experience based on performance evaluation. If the target is achieved, the market will be consolidated or market targets will be added, and the market strategy will be adjusted according to the new market target; if the target is not achieved, lessons will be learned and the market strategy will be adjusted in a timely manner to achieve the market target. Extended information

Basic responsibilities of the position:

Generally, when recruiting, the main engine manufacturers write like this:

1. In order to clarify the responsibilities of each position, To standardize business management and enable the department's business activities to proceed more scientifically and orderly, a list of responsibilities for this position has been specially formulated.

2. Job Description As the executor of the market development strategy and business goals of the automobile sales company, the regional manager plays an important role. Its responsibilities run through the entire market development cycle, including participation in strategy formulation, market development process, market management and maintenance.

Rights and Obligations

(1) Regional managers have the right to participate in the formulation of market strategic policies and to put forward reasonable suggestions and methods.

(2) For development strategies in specific areas, regional managers can formulate practical and effective strategies on their own after obtaining permission.

(3) Have the right and obligation to track and supervise the business activities of dealers.

(4) In development activities, after obtaining consent, there is a certain right to have room for policy manipulation.

(5) Have the obligation to report to superiors on the progress and status of the development process.

(6) No operation beyond the authority or violation of regulations is allowed.

(7) Unfinished matters must be obeyed by superiors.