Selection of post responsibilities of new media operation director

The director of new media operations needs to independently operate the official WeChat account and be responsible for the dail

Selection of post responsibilities of new media operation director

The director of new media operations needs to independently operate the official WeChat account and be responsible for the daily operation and maintenance of the WeChat public account. The following is what I arranged. Tisch

Responsibilities:

1, responsible for the overall marketing strategy of the company's new media platform, the planning and operation management of related content and online activities, and able to make targeted activity plans in combination with hot spots;

2. Track daily data and marketing effect data, analyze new media operation indicators, tap customer needs and optimize and adjust marketing strategies in time;

3. Responsible for the construction and management of the new media operation team, and build new media matrices such as WeChat, Weibo, Tik Tok and Zhihu to maximize the marketing effect of new media;

4, according to the enterprise brand positioning and strategic planning, planning the effective publicity and communication of enterprise brand in new media channels, and shaping a good corporate image;

5. Cross-border e-commerce, rich experience in social e-commerce and e-commerce channel resources.

Requirements:

1, full-time bachelor degree or above, more than 5 years relevant working experience, experience in new media operation or planning is preferred, and * * * is preferred.

2. Self-motivated, open-minded, good at capturing network hotspots and highly sensitive to new events/things;

3. Strong self-thinking ability, able to deeply understand the marketing entry points of mass customers, potential customers and target customers, formulate corresponding marketing strategies, and improve page conversion rate;

4. Strong content expression ability, including: writing expression ability, graphic expression ability and communication ability;

5. Have a sense of teamwork, work hard and have a strong sense of responsibility.

6. Experience in successful operation of nourishing or related brands such as food, nutrition and health care products is preferred.

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Responsibilities:

1, responsible for the daily operation and promotion of the Internet from the media platform, and planning and providing high-quality and highly disseminated content;

2. Be responsible for the overall operation of the overall new media resources, formulate strategies and give instructions;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the new media marketing line, and launching various marketing contents according to the project;

4. Improve the activity of fans, do a good job of interaction, and analyze and summarize the online behavior of fans;

5. Use professional operational data analysis tools to analyze the operational indicators of fan social media to improve operational efficiency and effectiveness;

6. Track the promotion effect of WeChat, analyze the data and give feedback, master the media operation methods of successful industries, and comprehensively improve the promotion ability of the company.

7. Put forward constructive suggestions on the company's overall development strategy and the development of new media industry.

8, familiar with the use of online marketing tools; Successful media operation cases are preferred.

9. Be responsible for the daily operation and promotion of the Internet from the media platform, and plan and provide high-quality and highly disseminated content;

10, which is responsible for formulating the mobile Internet self-media platform operation plan, defining the positioning, objectives and development strategies and implementing them;

1 1. Responsible for the formulation and implementation of R&D strategy, strategy promotion, new media products and functional operation strategy;

12, responsible for the overall planning and operation management of related content and programs from the media platform, such as planning, topic selection, execution and release, and grasping the overall style and development direction.

Qualifications:

1, with more than five years relevant working experience and rich experience in new media or social media operation and marketing;

At least 2.3 years relevant working experience in agriculture, media, public relations, fast sales and other fields;

3. Familiar with different writing styles such as news, communication and documentary, and have strong writing ability;

4. In terms of new media content, there is a unique writing style and expression;

5. Open-minded, highly sensitive to network hotspots and new events, and strong in writing and graphic expression;

6. Strong logical ability and good communication skills, able to independently complete online and offline publicity of various projects;

7. Have a sense of teamwork, work hard and have a strong sense of responsibility.

Tisso

Responsibilities:

1, fully responsible for the strategic planning and implementation of the community work of Yilian Platform;

2. Responsible for making community development plans and planning community activities, which can quickly respond to hot spots and enhance the group stickiness and reputation of clothing associations;

3. Responsible for the daily operation and management of the clothing association group, the updating, retention and transformation of users, the maintenance of communication order, the handling of events within the group, user feedback and user interaction;

4. Organize the training of clothing associations regularly; Promote the healthy development of the community and increase popularity and activity;

5. Responsible for the management and organization of Yilian New Media Department.

Requirements:

1. This position requires your past work experience, more than two years of community operation experience such as WeChat and QQ, as well as WeChat business operation experience;

2. This position requires you to have a strong ability to dynamically grasp and analyze community public opinion;

3. Have strong data analysis ability and make corresponding business decisions through data;

4. This position requires your strong creativity and practical landing ability;

5. This position requires you to have team management experience, and experience in WeChat business team management is preferred.

Article 4

Responsibilities:

1. According to the company's strategic direction, formulate the operation plans of new media platforms such as WeChat, Weibo, Tik Tok and Xiaohongshu and promote their implementation.

2. Grasp the development trend of new media, be familiar with Ali background system, and deeply understand the characteristics and resources of new media.

2. Be responsible for the operation and promotion of the company's new media, and be responsible for and implement daily activities, tracking and maintenance.

4. Actively explore new media operation modes and explore new channels for mobile Internet operation.

5. Improve brand influence and attention through the operation planning of the new media platform.

6. Responsible for overall operation management, platform content operation planning, improving influence and attention, and enhancing the influence, activity, communication and coverage of accounts.

7. Responsible for the planning of interactive activities, the implementation and follow-up of optimization, regular interaction with fans, and promotion of fan activity through effective operational means.

8. Make effective use of relevant internal and external resources of the company, cooperate harmoniously with various departments and teams, and smoothly promote the implementation of related projects.

9. Analyze the target user groups and potential user groups, and on this basis, formulate feasible implementation plans and organize their implementation.

Requirements:

1. College degree or above, more than 3 years experience in promoting new media, and experience in using operation management platform software.

2. Good at Internet operations such as WeChat and Weibo; Proficient in the operation mode of new media platform, able to skillfully use the platform for product promotion and sales communication.

3. Have high sensitivity to the promotion methods of emerging media, love and be good at communicating and interacting with people.

4. Sensitive to data, good at understanding customer needs and potential problems in time through data analysis, and constantly using innovative methods to realize customer needs.

5. Be able to capture industry hotspots and major events in time and know how to use marketing advantages;

chapter five

Responsibilities:

1. Be responsible for the overall operation, maintenance and management of the company's self-media platform, and be responsible for user activity and operation effect;

2. Responsible for the planning of new media operation activities, developing potential users, maintaining active users and enhancing user stickiness;

3. Responsible for independent planning and copywriting of fashion platform publicity;

4. Excavate brand highlights and selling points to realize diversification, content and branding of product descriptions;

5. Responsible for the online promotion of official WeChat account, Little Red Book, Weibo, WeChat, forums and praise platforms;

6. Implement and supervise the creativity and copywriting of the projects in charge, and closely cooperate with the artists;

7. Analyze target users and potential users, formulate feasible sales plans and implementation plans, and organize their implementation.

Job requirements:

1, technical secondary school or above, major in journalism, design and literature is preferred;

2. 1 year or above working experience in the same position; /kloc-at least 0/year experience in beauty industry and cosmetics copywriting, and successful cases are preferred;

3. Love and be familiar with the Internet and emerging social media content products, familiar with networked new media communication forms, and have rich experience in new media marketing. Good communication skills, experience in using social media is preferred;

4, like fashion, pay attention to fashion, interesting, big brain, novel ideas, good writing, fast writing.